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Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®

Monday, October 30th, 2017
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.

Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.

Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.

Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS.

The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.

Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.

Fashion Label Fyodor Golan Launches Chupa Chups® Collection at London Fashion Week

Tuesday, September 19th, 2017
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers. The agreement was brokered by Perfetti Van Melle’s agent, CPLG.

The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.

Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.

Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.

Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”

Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”

Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”

Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.

CHUPA CHUPS® BATH AND BODY COLLECTION IS HITTING THE THAI MARKET

Tuesday, August 1st, 2017
The confectionary group, Perfetti van Melle, has teamed up with the Thailand brand Take n’ Care to delight us with a range of Chupa Chups® bath and body products for teens and kids in the Thai market.

The colourful collection “Don’t eat me” has been inspired by the true essence and aromas of the real Chupa Chups® to create a fantastic line of bath flavours: strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple or choco mint. The range is composed by bath, shower and hair products, body lotion and hand & nail cream, all of them paraben or alcohol free and made with natural components.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “We are excited to have a new partner on board for the Thai market. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

Last week, the largest lifestyle shopping destination in Bangkok - the Central World mall- was coloured by Chupa Chups® to celebrate an exclusive event to announce this amazing collection. Music, sweetness and flavours were the main protagonists of the press conference and cocktail party, and the famous Thai celebrities, the Boriboon family, were the guests of honour.


https://vimeo.com/226867060

Cotton On Group creates a sweet look with the Chupa Chups® collection

Tuesday, August 1st, 2017
Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.

The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.

“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.

“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.

The complete collection will be on shelves across the globe this August 2017.

SANRIO CHARACTERS CREATE SWEET SUMMER VIBES WITH CHUPA CHUPS® IN JAPAN

Thursday, July 6th, 2017
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.

The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.

Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

MACSON X CHUPA CHUPS®, SURPRISING COLLABORATION

Friday, June 30th, 2017
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing.

This exciting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.

Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”

“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.

This cool and surprising collection will be in Macson’s shops next May 2018!

essence teams up with Chupa Chups®

Thursday, May 18th, 2017
The German brand essence (Cosnova Beauty) has teamed up with the most famous lollipop in the world, Chupa Chups®, to create a real lollipop frenzy with the trend edition “I want candy”. The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.
Choose your flavor!

Chupa Chups® between Art, Fashion and Design

Wednesday, April 26th, 2017
Chupa Chups®, the most “pop” of all lollies, has been the special guest of Milan’s Design Week celebrated this April 2017, transforming the icon to original art and a surprising furniture collaboration, presented at a couple of unmissable events.

Within the program of the Fuorisalone events, in the prestigious location of the Brian & Barry Building, Chupa Chups® presented a special collection of pop furniture together with the design brand Altreforme. “Altreforme starring Chupa Chups®” is a stunning collection of Altreforme iconic furniture and accessories dressed for the occasion with exclusive Chupa Chups® prints, done by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, who was inspired by surrealism and by Salvador Dalì’s version of the Chupa Chups® brand revisited in 1969.

The Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan throughout the Design Week and both brands celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and the Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of Altreforme.

During the Design Week, Chupa Chups® also protagonised another event in the beautiful setting of the Magna Pars hotel in the bustling Tortona zone of Milan. A special exhibit was dedicated to the Chupa Chups® by The Rodnik Band art collection, composed of sequin paintings, sculptures and sparkling outfits boasting the humour, colour and fun traits of the Chupa Chups® brand.

https://vimeo.com/214008718

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Monday, April 24th, 2017
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

The product leverages Chupa Chups’ unique heritage and strong emotional connection with sweet lovers across the globe, targeting tweens, teens and the young at heart. The colourful cake is presented with 12 strawberry flavoured
Chupa Chups lollipops and launched on March 20th in ASDA stores.

Since 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, said, “Chupa Chups as a brand has an incredibly strong connection with its consumers, and the sweet and fun nature of the product transfers perfectly to a celebration cake. Greencore have created a unique concept based on the iconic shape of the famous lollipop, which truly celebrates our distinct visual identity and reflects the forever fun factor of the brand.”

The partnership between Chupa Chups and Greencore was brokered by leading global brand extension licensing agency, Beanstalk.

TEZENIS LAUNCHES A NEW COLORFUL SPRING COLLABORATION WITH CHUPA CHUPS®

Monday, March 27th, 2017
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.

The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona - Chupa Chups® home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town - will also host a big party event in their flagship stores.

Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection!

https://vimeo.com/208628990

https://it.tezenis.com

Chupa Chups Sparkles at BLE with Art Gallery by The Rodnik Band

Thursday, October 27th, 2016
At this year’s Brand Licensing Europe fair Chupa Chups® has been the talk of the show. The booth itself was a true art piece to start with. The Rodnik Band designed a tongue-in-cheek scene inspired by Chupa Chups’ creative godfather, Salvador Dalí. This stunning setting became an improvised art installation of mirror-polished surrealist sculptures and shimmering paintings in which the artist elevates the popular lollipop and logo to sheer art with an ironic twist.
On day two, clad in a sky blue lollipop suit, Rodnik went one step further and presented his first catwalk on a tongue with Chupa Chups. The art melted seamlessly with nine stunning ready to wear looks, the walking version of the art pieces embellished with embroidered sequins. After the catwalk Philip Colbert, the showbeast and genius behind the Rodnik Band, dedicated posters of his work to the hundreds of people who came to watch the show. Both the artwork and the ready-to-wear collection created a lot of buzz among the BLE visitors and expectation with premium labels to do exclusive apparel collections and licensing projects that are now being discussed.

The Rodnik Band is a London based art fashion label, famous for its pop style and ironic take on fashion. Philip Colbert, the artist and designer of the art label, is a modern creative visionary who loves to reinterpret the true icons of pop art. On this occasion he has taken Chupa Chups on a surrealist journey, making bold pop Sculptures, paintings with shiny sequins and a sparkling fashion collection inspired by the artistic energy of Chupa Chups. "Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP" says Colbert. “I am very excited to collaborate with Chupa Chups, they are the ultimate pop brand, after visiting the factory I was blown away by the world of Chupa Chups, Andy Warhol created an Art Factory, but for me Chupa Chups seemed like the ultimate pop factory, I love the fact this brand connects Pop Art and surrealism with Dali having creating their logo, I was very interested to explore this connection and further develop it with my work” says Philip Colbert, the designer of The Rodnik Band

... check out the artist’s introduction @ https://www.youtube.com/watch?v=zaUAErsjZT8
http://www.therodnikband.co.uk/


Perfetti van Melle's Marta Ballesteros on why Chupa Chups is performing phenomenally well

Tuesday, June 28th, 2016
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

How has the year been so far for you guys?

We have been very busy putting several new deals on the tracks for Mentos, Chupa Chups, Frisk and Airheads. We are particularly excited about an agreement with Citroën in France. This summer the company will launch a limited edition of C1 cars with a communication campaign inspired by the fresh appeal of Mentos.

Our personal care ranges of Chupa Chups are working phenomenally well across all markets from Europe to Asia to the USA. We have high expectations of the new bath and body products that have been launched at the Cosmoprof trade fair this spring, which are a great match with the brand because they have been developed with the characteristic aroma profile of Chupa Chups.

How important is the food and beverage category to you?

The food and beverage category has become a key objective of our licensing program in Europe and the US. The market is now very receptive to co-branded products of renowned brands that can introduce innovative and surprising products.

After the successful introduction of Chupa Chups and Airheads in the frozen novelty sector, we have realised that our visual identity and flavours translate perfectly well into ice cream and we are now exploring new opportunities in the dessert, bakery and drink categories. Our brands can bring their popular and intense flavour profiles to these products, as well as their playful and fun character.

Are there any new partnerships you can shout about in the food and beverage arena?

We are very excited at the prospect that our fans will be able to try Chupa Chups Calippo Shots: our most recent launch with Unilever that will be available this summer in their Out–of-Home channel across several European markets. Both Calippo Shots and Chupa Chups have a strong heritage in refreshment, with a mutual passion for colour and vibrancy. This natural relationship has taken the flavour identity of Chupa Chups and the packaging ingenuity from Unilever Calippo Shots to create a truly exciting range.

In the US we are now developing an innovative concept for a range of Airheads flavoured freeze bars with market leader Jelsert, which will hit the shelves in spring 2017.

What licensing deals do you have in the pipeline for Chupa Chups?

With Chupa Chups we keep expanding our characteristic colourful and fun style, this time to new fashion deals with popular underwear retailers and on trend editions with leading cosmetic groups, which we will reveal soon. We are working on new designs with our global fast fashion licensees for next year’s spring season. The brand is also quickly conquering the US market, where the first beauty range is being shipped into key retailers such as Claire’s and Walmart.

What about your Airheads brand? What can we expect to see from that property in the licensing space?

Airheads is at a particularly sweet moment. This year the brand celebrates its 30th anniversary and many events and promotions have been planned that will make it unforgettable. In this memorable year, the brand has teamed up with the convenience store 7-Eleven and the fast food restaurant Taco Bell, for a special edition of an Airheads Xtreme ice drink.

To top it off, this June IT’Sugar, the US’s most popular candy destination will open an Airheads corner in all of its stores across the nation with an amazing range of tops, bottoms, accessories and special Airheads candy offers.

What else do you have planned for the year ahead?

We are presently working on an art project for Chupa Chups with an irreverent UK pop artist on his unique interpretation of our icons. His surprising mix of ideas will be revealed at the Brand Licensing show where it will no doubt stir emotions and catch the attention. This artwork will allow a totally new fashion approach to create retail experiences and inspire lifestyle categories. But that’s all I am allowed to tell you for now.

Do you have any other licensing initiatives going on?

In Japan, we have a local jewel brand of power mints called Frisk. We have recently started a licensing program for this brand aimed at an adult male target with a premium character, in line with the brand image. It is kicking off really well with several partners for toiletries and apparel, capitalising on Frisk’s equity of freshness. Japan has always been one of our best performing markets for Chupa Chups and it is very rewarding to see that we can also build a program there with a brand with a totally different identity.

Anything else you’d like to add?

For Chupa Chups we are discussing several co-branding projects with renowned characters and properties that are ideal for dual lifestyle opportunities that can stand out on the shelves. With our Asian partners we are working on new seasonal events – Chupa Chups is always a guarantee to spark the fun and pep up the colour at any occasion.

On a design level we are creating new artwork to develop innovative products for kids and babies, such as toys and nursery items. Today’s millennial mummies have grown up with Chupa Chups, and we have really cute designs to develop sweet baby products with. Chupa Chups is also great to inspire craft toys, or recipe ideas to experiment in the kitchen.

Another category that we are actively exploring is the helmet category, as we are looking to replicate on an international scale the huge success we had with the motor helmets with the iconic wrapper design in Spain. Just imagine a street full of ‘lollipops on wheels’.

PERFETTI VAN MELLE CREATING ENJOYMENT!

Friday, June 3rd, 2016
The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers around the world for nearly 60 years. The brand’s diverse profile of more than 100 flavors and colorful marketing – much of which is focused on its distinctive flower logo designed by Salvador Dali – have helped make it a leading candy brand.

Perfetti Van Melle, the worldwide confectionary company that has owned the brand since 2006, believes in spreading the joy of Chupa Chups® through more than just the lollipops themselves. “We try to have everything we do speak about the brand, and tell stories around the brand in different ways,” says Christine Cool, licensing area manager for the Barcelona-based company. “Our products truly give a sense of enjoyment to people.”

Product licensing is one way the brand tells its story.
Chupa Chups® licensing originated in the late 1990s in Spain, when the brand was approached by Spanish and European stationery, apparel and eyeglass makers interested in extending the brand. This interest led it to establish a formal licensing division in 2000.

“Our company founder was a visionary who understood the value of licensing activity,” Licensing Area Manager Marta Ballesteros says. “The goal of our licensing division since the beginning was to extend the brand across a variety of sectors to create additional visibility and revenue.”

The Chupa Chups® lollipop was invented in 1958 and first trademarked in 1962. The brand has a presence in more than 150 countries and is the global market leader in Europe, Russia and Japan in the lollipop segment.

Making a Connection
Chupa Chups® today has dozens of active licenses. Lifestyle products bearing the brand include apparel, fashion accessories, personal care items, stationery and gift items. The brand has thousands of licensed product references available in hotspot retailers worldwide, including high-fashion retailers such as Zara and H&M.

Perfetti Van Melle expanded its licensing efforts beyond Chupa Chups® in 2010, when it started licensing its Airheads® candy brand in the United States. Last year, the company expanded licensing efforts to include its two most popular mint brands: Mentos®, which it licenses in Europe and the USA; and Frisk, the leading mint brand in Japan. All three brands have inspired lifestyle and gift lines available in their respective home markets.

“We see licensing as the perfect communication tool to refresh our brands and keep them constantly trending while also increasing their visibility,” Ballesteros says. “From a marketing perspective, licensing creates new touch points with our consumers and creates greater loyalty for the brand.”

Most licensing deals tend to have a three-year lifespan, though several of the brand’s apparel partners have been on board for more than five years. The brand’s longest-lived licensee, Coty, has produced Chupa Chups®-themed fragrances available in Europe for more than 10 years.

One of the company’s biggest strengths in licensing is its expertise in graphic design. “Our brand has a very clear identity, starting with the logo,” Cool says. “We have created more than 1,000 different graphics and images around the brand since we first started licensing. Our partners have told us that our wealth of new designs and ability to align with the latest fashion trends is what they appreciate most about our brand.”

Perfetti Van Melle’s brands also have unique aroma profiles, making them a natural for fragrances as well as air fresheners. “Our brands have a very clear identity and make an emotional link with customers,” she adds.

Keeping Cool
The initial Airheads® licensing effort gave Perfetti Van Melle its first experience in the food and beverage category, which today is a major focus area for the Group’s licensing division.

A licensed Airheads® ice cream, marketed by Unilever from 2010 to 2014, was so successful in the United States the company expanded the concept. Today, ice cream manufacturer Koldwave produces more than 10 SKUs of Airheads-branded ice cream available across the United States. A line of Airheads® freeze bars produced by JelSert will hit the U.S. market in 2017.

Perfetti Van Melle recently signed an agreement with Unilever to produce ice cream for the European market. A range of individually wrapped Chupa Chups® Calippo Shots ice creams with flavors including cola with lemon and sour cherry with banana will launch this summer.

The company plans to extend its efforts beyond ice cream and into other food and beverage products including baked goods, beverages and desserts, Ballesteros notes.

Staying Innovative
Although much of Perfetti Van Melle’s licensing efforts in the United States have centered on the Airheads® brand, it recently took a major step to introduce Chupa Chups® and Mentos® for licensing opportunities stateside.

The company last year reached a deal with IT’SUGAR, a specialty candy store with more than 90 retail locations in US hotspots, for a “shop-in-shop” concept. IT’SUGAR locations feature a “Chupa Chups® Corner” with candy as well as other licensed products including apparel, pillows and accessories.

The concept proved so successful that in June IT’SUGAR will launch an in-store concept for Airheads® in recognition of the brand’s 30th anniversary. “This is a concept that is really based around the enjoyment of candy,” Cool says.

Perfetti Van Melle continues to seek new ways to present Chupa Chups® and its other brands to customers. One of the company’s more unique licensing initiatives is a limited-edition Mentos® car, manufactured by French carmaker Citroën for the French market.

“We keep innovating all the time with all of our brands and believe in staying on top of development and making high-quality confectionery products,” Cool says. “Our company philosophy is based on continuous innovation, having high quality standards for our products and tapping into consumers’ desires.”

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

Thursday, May 19th, 2016
Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

The company has partnered with Beanstalk (booth G156), a global brand extension agency, to develop food and beverage extensions with Airheads® in the United States. Beanstalk helped to launch an assortment of Airheads® ice cream in in the U.S. in 2015 with Koldwave Foods. This year, Airheads® fans will be able to experience their favourite candy in new water-based frozen novelty products that capture all the flavours of Airheads®. Through a partnership with Jel Sert, also brokered by Beanstalk, Airheads® will launch shelf stable freezer bars in 2017. Perfetti is already exploring new exciting opportunities to take the intense and tangy Airheads® flavour to desserts, beverages and bakery products.

With their exuberant and colourful image, these brands are also perfect for lifestyle categories and they are represented by boutique agencies with a great understanding of the brands’ art DNA: Jewel Branding & Licensing represents Airheads®, while Lisa Marks Associates represents Mentos® and Chupa Chups®.

This 2016, the popular candy brand Airheads® celebrates its 30th anniversary with an Epic Birthday Bash, new launches and incredible surprises. In its new campaign, the brand celebrates the deliciously playful experience it offers to fans who want to spark fun into life’s everyday moments. This spring they will discover that 7-Eleven offers a real Airheads® Xtremes Slurpee®!

Furthermore, this June, the first ever Airheads® shop-in-shop will open in IT’Sugar, the country’s most loved candy hotspot. IT’Sugar and Airheads® will premiere an exclusive line of new apparel, squishy pillows, and fun candy-colored accessories along with candy in special and giant formats, in stores across the nation.

On the licensing front, new lifestyle projects will be revealed very soon, inspired by the striking fashion artwork which will be presented by Jewel Branding & Licensing (booth J101) and which will thrill tweens and retailers alike.

Chupa Chups® has been licensing its iconic logo, designed by Salvador Dalí, and its amazing artwork to an array of lifestyle collections across Europe and Asia for over fifteen years. Now Chupa Chups® takes this sweet success story to the North American market, represented by Lisa Marks Associates (booth H108), who also represents Perfetti’s most international brand: Mentos®.

Mentos® is a truly global brand which enjoys huge international brand awareness. Inspired by its unique heritage and fresh and fun characteristics, an art portfolio has been developed to roll out categories that reflect the cutting-edge interests of the Mentos® consumer to include apparel, personal care, electronics and sports, targeted to young adults across the US and the European market. The brand’s minty and fruity aroma profile and chewy texture can inspire amazing products.


For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J101 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com. Booth H108 at the Licensing Expo.

For food and beverage opportunities on Airheads® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G156 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

Chupa Chups® finalist of the Brand & Lifestyle Licensing Awards

Wednesday, March 16th, 2016
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three categories.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

Winners of all the B&LLAs categories will be unveiled at an event at The Dorchester Hotel on April 20th.

Perfetti van Melle Signs License Agreement with Unilever for Chupa Chups® Frozen Treats

Wednesday, March 2nd, 2016
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups®. The products, including Chupa Chups® Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Launched in 1958, Chupa Chups® is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups®, says, “Chupa Chups® as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups® licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups®’ distinguishable brand equities and flavours into the ice cream category.”

BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PVM BLE BOOTH!

Tuesday, September 22nd, 2015
One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

The leading confectionery house, Perfetti Van Melle, always offers its consumers new ways to experience these brands’ long standing heritage and built-in brand awareness. They allow for massive opportunities in licensing, both for lifestyle oriented products as in the food and beverage aisles.
Indeed, in food and beverage extensions, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make products stand out on the crowded retail shelves. The Beanstalk has been appointed in exclusivity by Perfetti Van Melle to take Mentos®, Chups Chups® and Airheads® into selected food categories.

Jumbo brand Chupa Chups® has already signed up with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream. Full details about this exciting launch will be revealed during the BLE 2015.

“Among the novelties which we will present at BLE, we will offer the preview of our new fashion artwork. Don’t miss out on the Cheeky Chupa designs and the nostalgic artwork of Mentos®, for example, which are particularly suited for apparel or stationery launches. We also look forward to discussing with our partners how the sweet or fresh candy aromas can be transformed into big business opportunities on air or personal care products.“ says Christine Cool, Area Licensing manager of Perfetti Van Melle.

Furthermore, on the first day of the show, in the PVM booth (M10) at 12:00h, the company will announce this year’s best performing international licensee and agent.

On Wednesday 14th at 2:15pm, visitors are invited to assist at the panel on “Direct-to-retail featuring brands and retailers”, which is organized by SPLICE and the Licensing Academy and where Christine Cool will introduce the Chupa Chups® experience.

If you like surprises give yourself and your licensing business a treat and make sure to visit the Perfetti van Melle booth at M10. Big things are waiting there for you!

IT’SUGAR BRINGS SENSATIONAL SUCKERS TO THE STATES EN MASSE WITH LAUNCH OF CHUPA CHUPS SHOP-IN-SHOPS NATIONWIDE

Monday, June 22nd, 2015
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.


IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.

"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”

A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.

“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”

Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.

Opening event video: https://vimeo.com/131135430

http://www.itsugar.com



About IT’SUGAR:
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, please visit www.itsugar.com.
For more information on IT’SUGAR, or samples, please contact Lauren at Laurenh@foxgreenberg.com.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND FOOD & BEVERAGE OPPORTUNITIES

Tuesday, May 26th, 2015
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.

In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.

Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination. Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J24 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com . Booth H43 at the Licensing Expo.

For food and beverage opportunities on Airheads®, Mentos® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G89 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

THE ULTIMATE 3 IN 1 FLAVOUR PALETTE: MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Monday, March 2nd, 2015
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!


Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.


The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.


This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.


Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.


The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.

Chupa Chups gets more fashion than ever with H&M!

Tuesday, February 10th, 2015
The world’s sweetest brand now also has apparel and fashion accessories for girls available at one of the hottest fashion retailers: H&M.

Look out for a trendy top for girls, decorated with the iconic Chupa Chups logo and a cute and sweet neckless in your nearest store, or order it from home by visiting H&M’s online store!

This is just a taste of new exciting items that will hit the shop very soon!
Don’t lose out on this opportunity to put colour to your days!

Chupa Chups sweet touch in Italy

Thursday, December 18th, 2014
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.

Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.

Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.

Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!

THE SWEET’N FRESH LICENSING PROGRAMS OF PERFETTI VAN MELLE

Wednesday, October 15th, 2014
After successfully introducing its brands CHUPA CHUPS® and AIRHEADS® in the licensing arena, Perfetti Van Melle is now preparing a dynamic licensing program with two of its other confectionery classics: MENTOS®, its most international brand, and FRISK®, Japan’s leading mint brand.

The third largest confectionery Group in the world will leverage these brands’ unique heritage and strong emotional connection with their fans to extend the brand to lifestyle categories.

As is already the case with Chupa Chups®, what will make these Perfetti Van Melle brands really stand out from the licensed brand crowd is their fantastic collection of artwork, which is enlarged every year with new designs in line with the hottest trends of the moment. Each in their own characteristic style: fresh, colourful and premium designs, some even with a nostalgic retro look and all with a fashionable and trendy twist. Visitors to the Brand Licensing Europe show will be able to see a preview of the designs that will be launched in 2015.

Christine Cool, Perfetti Van Melle Licensing Area Manager says: “At the Licensing Division we are very excited to bring four of the most exciting brands of our group together to the BLE show. It’s the perfect platform to show the industry the personality and potential of these brands, which are all very unique. We are particularly proud of the artwork that has been created to take these brands to new categories, which will no doubt create an impact in the market. BLE visitors are welcome to have a peek at our designs in our booth or to get a free treat from our candy brands.”


CHUPA CHUPS
The international licensing program of Chupa Chups® counts over 60 licensees worldwide who develop 2,5 million licensed products in over 50 countries in fashion and lifestyle categories such as apparel, personal care, gifting, home or stationery.
The Chupa Chups® licensing program is further expanding into new territories: this year 3 new licensing agents have been appointed: PS Not just Another Agency for Benelux, Biplano for Spain and Eurolizenzen for Gas.
Furthermore, Chupa Chups® has secured a raft of new deals across a range of categories: personal care worldwide with Aspire Brands (Lip Smacker), gadgets in the UK with Paladone, lip balms in Italy with Paglieri System, still in Italy stationery with Accademia, among other deals that will be announced shortly.

The co-branding project with Betty Boop™ (King Features Syndicate), one of the cheekiest and iconic animated character properties in the world, keeps going full speed ahead. In view of the initial success in several European countries, both groups have decided to extend this cute collaboration also to Japan and the UK. The first apparel, stationery, accessories, phone covers and personal care products will be on the shelves next spring summer 2015.

But there is more! For the first time in its licensing history, Chupa Chups® is also studying partnerships with global players in the food and beverage industries where a huge potential is seen in many categories such as flavoured water, ice-cream and juices, to name a few.


MENTOS
Mentos® is one of the biggest candy brands in the world, currently sold in more than 130 countries, where it enjoys a huge brand awareness. The brand ranks number 1 in the global mint category and 3 in the combined candy and chewing gum! Perfetti Van Melle will leverage this brand’s unique heritage and strong emotional connection with candy lovers to develop a fresh lifestyle licensing program in several categories. Mentos® is perfect to develop original concepts that transmit freshness and fresh ideas as well as fantastic flavours on categories such as apparel, personal care, accessories, electronics, stationery & publishing, gifting, games, or sports.
The Mentos® program will focus on young adults, both boys and girls, and it will be developed across the European market and in the US as of 2015.
For the development of the Mentos® strategy, original fresh and retro artworks have been developed in fresh blue tones and delicate pastel shades to support the programme and select the right partners to represent the brand.


AIRHEADS
In the United States, Perfetti Van Melle is running a successful licensing program with Airheads®, the popular and colourful chewy bars and belts found in candy aisles throughout America. The Airheads® Popsicle by Unilever is one of the best-selling SKU’s across all frozen novelties in major grocery chains.
The awesome taste of the Airheads® bars will now also be taken to a new variety of ice cream flavours and frozen novelty products with Spring Creek Holdings of Koldwave Foods, a true market leader in this category in the US. They are currently developing a range of products with Airheads® flavours and textures which will create an exceptional “buzz” in the market in 2015.
This year the brand has also created a new style guide in line with its up-aged “Airheads® Moments” positioning, which celebrates the positive outcome of airhead moments. The quirky illustrations around the “Airheads® Moments” matter combined with vintage designs inspired by the eighties will definitely appeal to US millennials who adore Airheads® as a pop culture icon. The Beanstalk agency will offer these new assets to drive the expansion into several lifestyle categories such as apparel, cosmetics, stationery and fashion accessories.


FRISK
Every Japanese knows the famous Frisk® power mints. Frisk® is Japan’s leading mint brand and was elected “Best Food Product of the Year” in the country. They are small and discreet, but hi-quality power mints, very refreshing and cool to be seen with. Just like the new Frisk® style guide, created by an Italian fashion design agency, which offers a style interpretation with this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
As a first step of the program Frisk® will develop some premium co-branded projects, to later spread the sharp and fresh philosophy to key categories such as personal care, apparel and accessories.


The licensing future has a sweet and fresh outlook!

CHUPA CHUPS INKS INTERNATIONAL DEAL WITH H&M FOR APPAREL AND ACCESSORIES

Tuesday, July 15th, 2014
H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.

CHUPA CHUPS® TO BE REPRESENTED BY BIPLANO IN IBERIA

Thursday, June 5th, 2014
Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.

Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign”.





About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVM Licensing Division: marta.ballesteros@es.pvmgrp.com

Perfetti Van Melle has climbed up positions in the ranking of the “Top 150 Global Licensors”

Thursday, May 29th, 2014
Perfetti Van Melle’s popular candy brands Chupa Chups® and Airheads® continue with a healthy growth of their licensing programs as evidenced by the License! Global Magazine, one of the most respected publication of the licensing industry.

Perfetti Van Melle is climbing positions year after year and it’s now in the 130 position, being one of the few confectionery names included in the ranking.

The “Top 150 Global Licensors” report provides the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide.

To know more about the report, go to the link below:

http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2014.html#148

CHUPA CHUPS ANNOUNCE NEW STATIONERY PARTNER FOR SPAIN

Wednesday, April 2nd, 2014
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.
Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.
The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”


____________________________________________________________________________________________


About Perfetti Van Melle Group:

Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programs are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division (marta.ballesteros@es.pvmgrp.com) or visit: http://www.perfettivanmelle.com / www.chupachupsuniverse.com

About Dohe:

Dohe, S.A. is a Spanish company dedicated to the manufacturing and distribution of office material and stationery.
Dohe is specialized in filing, school products, diaries and a wide range of office consumables.
Since it began operating in 1988, Dohe, S.A. has become a market leader, manufacturing its products with the most advanced technology and guaranteeing the highest quality.
The items included in his catalogue cover the most diverse needs of his clients:
- School supplies: A wide variety of products with the most up-to-date ranges and licenses.
- Office supplies: Every item for all filing requirements.
- MTL: Product line which includes all office consumables and supplies.
- PKA: An extensive range of packaging and mailing items.
- Diaries: Market leaders in diaries, with the largest range and the highest quality.
- D’Art: Writing items for the office.
- Vesta: A wide range of notebooks.
Dohe S.A. Committed to quality.
For further information, please contact Ismael García, Marketing Manager ismaelgarcia@dohe.es or visit: www.dohe.es

Chupa Chups and Lip Smacker to give authentic sweet taste and colour to all trendy lips around the world!

Thursday, March 27th, 2014
Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.

Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world!

Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.”

Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment”

The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.

The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!

Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups® Brand in Greater China

Friday, March 21st, 2014
Perfetti Van Melle Grows its Relationship with Beanstalk

Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®. Beanstalk will leverage Chupa Chups®’ unique heritage and strong emotional connection with sweets lovers to extend the brand to lifestyle categories, including apparel, personal care, video games, apps, sporting goods, home textiles, stationery, gifts, pet accessories, among others. The programme will target teens, tweens and the young at heart.

Josephine Law, Managing Director Beanstalk Asia, says, “Chupa Chups®’ strong brand personality is widely admired as a result of its iconic, colourful imagery and unique flavour profiles. The brand has universal appeal, lending itself well to extensions outside of the core confectionery area. We are excited to begin working with such a beloved and iconic brand, and to continue expanding its reach with innovative and fun products.”

Marta Ballesteros, Senior Brand Manager Licensing at Chupa Chups®, comments, “Chupa Chups® is a truly international brand as a result of its global awareness and emotional link to a diverse group of consumers. Over the years, we have successfully extended our core brand values into exciting product categories for our fans. We are thrilled to be expanding our licensing programme into another important market. Beanstalk has over 20 years of experience helping iconic brands extend their reach global footprint, making them an ideal partner to help us properly execute a strategic licensing programme in Greater China.”

Beanstalk is already a partner of Perfetti Van Melle in the United States, where it has represented its Airheads brand since 2009.



____________________________________________________________________________________________

About Chupa Chups:
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

For further information, please visit: www.chupachupsuniverse.com


About Perfetti Van Melle:
Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: http://www.perfettivanmelle.com

About Beanstalk:
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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CHUPA CHUPS® TO BE REPRESENTED BY INFINISS IN THE SOUTH KOREAN MARKET

Friday, March 21st, 2014
Chupa Chups has selected Infiniss co ltd, a leading licensing agency in the Korean market, as an exclusive partner to represent the brand for licensing opportunities in the country.

Infiniss, which is already the licensing partner of other well-known companies/brands, will be responsible to expand the licensing program in Korea, developing the loved and renowned Italian confectionary brand Chupa Chups® as a total lifestyle concept targeted primarily at teenagers.

Chupa Chups® was launched in Spain back in 1958 but at present the brand belongs to the Italian confectionery group Perfetti Van Melle, which ranks third in the global sugar confectionary market.
Chupa Chups has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late sixties.
Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries.

Over the years, the brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing program which is rapidly expanding into its key markets such as Korea, where the brand has been present already for a few years.

A joint strategy has been designed to build a new programme over the next three years in which Infiniss will manage licensees across a wide range of lifestyle categories such as apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys, among others. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.

Marta Ballesteros, Senior Brand Manager at Chupa Chups® says: “We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment.”



___________________________________________________________________________________________


About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.

In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager Licensing or visit: http://www.perfettivanmelle.com / www.chupachupsunivere.com



About Infiniss co ltd:
Established in 1991, Infiniss has become a world class leader in a brand extension / licensing program for its international clients for over the past two decades.

Infiniss provides a distinctive range of full spectrum of licensing services that include brand positioning, identification of licensees, product developments and intellectual property management and protection programs within Korea.

Infiniss has developed successful licensing programs with world renowned brands: Chupa Chups, Pininfarina, Audrey Hepburn, Van Gogh Museum Amsterdam, Black & White Collection.

For further information, please contact Jason Lee, Brand Management Division Managing Director or visit: http://brand.infiniss.com/

Chupa Chups appoints P&L Global Network to expand the brand in Mexico

Thursday, March 20th, 2014
P&L Global Network announces it has been appointed by Perfetti Van Melle Group as the exclusive licensing agency of the evergreen property Chupa Chups® for Mexico. P&L Global Network will be responsible for the implementation & launching of the Licensing Program.

Chupa Chups®, one of the most famous candies and part of the graphic history of the 20th century for its iconic logo designed by the artist Salvador Dalí, is a world renowned brand for its great strength and personality, symbol of color and fun.

Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavors in eye catching colorful wrappers, are consumed all over the world.

Christine Cool, Senior Brand Manager at Chupa Chups® stated: “As experts in lifestyle licensing programs, P&L Global Network is the ideal partner to leverage Chupa Chups’ brand equity through a dynamic lifestyle licensing program. Their understanding of brands and consumer trends combined with their know how to position the property in the right distribution channels, are the perfect corner stone to construct a solid program in the Mexican market.”

Fanny Salazar, Head of Licensing Division of P&L Global said, “We are thrilled for this association with such a fantastic brand. Chupa Chups® is a well-established brand in Mexico, we have been following the success of the licensing program in other markets for many years and always admired the lifestyle approach and the way the brand extension program have been implemented. We have no doubt that the colorful and playful appeal of the brand will be translated in a winning licensing program in Mexico and we feel really proud to be part of it.”

Chupa Chups® and P&L will implement a lifestyle program to expand the brand in Mexico with collections for men, women and children that represent a young, fresh and carefree spirit! Chupa Chups® has developed a huge variety of designs which are a key factor to their success in the market. From sweet, flavored and cool POP art for youngsters, to a nostalgic Vintage look for a more adult target, the brand will focus on extending into categories such as apparel, personal care, fashion accessories and other lifestyle opportunities. P&L will also strive to maximize the program through Direct-to- Retail and co-branding collaborations.


___________________________________________________________________________________________


About Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.

Chupa Chups®, the international lollipop brand with a strong personality, huge awareness and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding worldwide. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavors and colors to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.

Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com



About P&L GLOBAL NETWORK:
P&L Global Network specializes in the representation of lifestyle and entertainment brands to build licensing programs, brand extension programs and DTR programs. We represent internationally recognized brands; we work with leading global companies and with the largest retailers in the region. P&L has a fully integrated operation that allows an objective vision of the business maximizing profitability on a regional and local basis with one objective: to build successful business for our licensors, licensees and clients.

P&L Global Network Entertainment Division represents:
DreamWorks Animation (How to Train your Dragon), Paramount Pictures (new releases and classics), PlayStation & IP Games, Sanrio (Hello Kitty), Garfield, Kimmidoll (Collection, Love and Junior), Dracco (Filly, Zombie Zity), Ludorum (Chuggington), Fox BabyTV.

P&L Global Network Lifestyle Division represents:
Paul Frank, Tokidoki, Donald Trump Signature Collection, Donald Trump Home, Versace 19.69 Abbigliamento Sportivo, Harvard, UCLA, Jeep, Royal County of Berkshire Polo Club, David&Goliath, Fox Utilisima.

CHUPA CHUPS® TO BE REPRESENTED BY WILD PUMPKIN LICENSING

Tuesday, January 21st, 2014
Wild Pumpkin Licensing International Pty Ltd has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Australia and New Zealand.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups®’ Licensing Division.

Wild Pumpkin is planning to roll out a programme over the course of a three-year deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, cosmetics, fashion accessories, footwear, and homewares of which are targeted primarily at teenagers.

“Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups® in the Australian and New Zealand Markets. The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program.” enthused Lim Mi-Kyoung, Managing Director of Wild Pumpkin Licensing International.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com


On Wild Pumpkin:
Wild Pumpkin is a market leader in Brand licensing, management, product development and retail placement, offering a specialized, strategic management and consumer marketing consultancy to brand owners, licensors and licensees both domestically and internationally.
For further information, please contact Lim Mi-Kyoung, Managing Director at Wild Pumpkin Licensing International: lim@wild-pumpkin.com

Chupa Chups® lollipop look of UNIQLO

Wednesday, December 11th, 2013
UNIQLO has teamed up with Chupa Chups®, the world’s most famous lollipop brand, to launch a range of long sleeve T-shirts and hoodies for girls, to hit its stores worldwide in December.
UNIQLO previously produced popular Chupa Chups® T-shirts, and now launches two full collections inspired by the sweet brand.

Chupa Chups® is known worldwide for its unique and colourful wrappers, wide variety of flavours, and high quality. UNIQLO has translated this joy to its kids clothing line. The long sleeve T-shirts are a treat for the eye, with iconic logo motives, popular lollipop flavour designs, and delicate daisy patterns. The hoodies also come in soft tones, with lollipop patterns and retro designs, reminiscent of the early days of Chupa Chups® - the brand was launched in 1958 and its original logo was designed by Salvador Dalí. The holiday season promises to be extra sweet with this collection of long sleeve T-shirts and hoodies in soft candy colours!

The Licensing Manager at Chupa Chups® Licensing Division said, “UNIQLO and Chupa Chups® are both popular brands, and they are a great match together for an original style.”
Kid’s Merchandiser at UNIQLO, said, “Chupa Chups® is iconic, and brings back memories of childhood fun. Its colour and energy is a great addition to our collection of light hearted UTs”.
The Chupa Chups® collection will be available in Japan, China, Hong Kong, Korea, Thailand, Malaysia, Taiwan, Philippines, United States, France, United Kingdom, Russia, Australia, Indonesia and Singapore.

And soon there will be more to enjoy - another fun Chupa Chups collection, with playful colours and patterns, is already being designed for next spring!

CHUPA CHUPS: SWEET SPOT FOR DIGITAL GAMES

Tuesday, November 26th, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with 4 Dots Media to expand the brand into the digital games category.

A range of five funny and colourful Chupa Chups® Apps will be available in US, Canada, UK, Australia and Hong Kong, and very soon in other EU territories, through Apple iTunes, Google Play and Amazon –Android platforms.
The first game of the collection, “Chupa Chups® Maker”, was launched in August and It has already reached more than half a million downloads. It’s been really successful and the consumers are showing a very positive reaction.

The game allows players to make and share their own personalized versions of the world famous lollipops from scratch! They need to use their creativity to invent their own lollipop by choosing their favourite flavour among many different ones such as Cola, Cherry, Strawberry Banana, Caramel, Piña Colada and many more! Then they can fill the molds, select a fantasy lollipop stick and also create toppings with alphabet letters, numbers, sprinkles, Chupa Chups® gummies… and finally wrap it in the characteristic Chupa Chups® wrappers. Once the lollipop is made, there are two choices: either “eating” the lollipop itself by swiping fingers on the device, or sharing it with friends! “Chupa Chups® Maker” is fun for all ages!

The second game was released in October. It is a hidden-object themed game called "Chupa Chups® Hidden Objects". The game consists of finding the lollipops and other items in many screens with amazing designs.

The third game is already in the pipeline: " Chupa Chups®: Spot the Difference" where the fans of the brand will need to find the differences between two very similar screens. Are you up for the challenge to spot the difference quickly?
Next year, Chupa Chups® will keep surprising us with more games to come. One thing is sure, good fun is guaranteed!!



On 4 Dots Media:
4 Dots Media is a brand and licensing agency representing mobile game developers worldwide. Their developers are located throughout Asia and in the US. Some of their clients have developed games that have ranked in the top 5 overall apps, and others have continuously maintained a position within the top 200 listed games for months and years in the app stores (as ranked by App Annie). Their clients’ mobile/tablet games are developed and published cross-platform on: Apple iTunes and on Android-Google Play and Amazon's AppStore. 4 Dots Media is commonly regarded as a "one-stop shop" to connect licensors with top game developers to create engaging branded mobile games in the digital space.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads, the iconic brand which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at Chupa Chups® Licensing Division: Marta.ballesteros@es.pvmgrp.com

Hong Kong families to experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year in “The Link x Chupa Chups® Colour Your Mind Playground”!

Friday, November 22nd, 2013
This Christmas, Chupa Chups® and The Link Management Limited, have teamed up to create an amazing thematic event which takes place in Hong Kong as of November 8th.
The Link’s Lok Fu Plaza will be filled with vibrant colours and seasonal melodies as it shares the festive spirit with everyone! For the first time ever, The Link will be teaming up with the popular lollipop brand, which is celebrating its 55th anniversary, to present “The Link x Chupa Chups® Colour Your Mind Playground”. Lok Fu Plaza is transformed into a colourful Chupa Chups® paradise where visitors, families and children, will be able to experience the joy of Christmas as they indulge themselves in this festive atmosphere.

Colour Your Mind with the World’s Largest Chupa Chups® Christmas Playground
At over 10,000 square feet, the world’s largest Chupa Chups® Christmas Playground features many giant Chupa Chups decorations, including an almost 2,000 sq ft Chupa
Chups® Maze, a soaring Hot Air Balloon, an exciting Ferris Wheel and a Festive Christmas Train. These fun attractions will combine to provide the perfect venue for visitors to enjoy special Christmas moments. The playground is decorated in colourful decorations that can uplift the minds of visitors, and also inspire children’s creativity and development.

Hong Kong’s First Chupa Chups® Music Stairs Promote Healthy Living
The Link x Chupa Chups® Colour Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. These Chupa Chups® music stairs – Hong Kong’s first of their kind – spiral upward, and each step is a piano key that leaves a trail of melody as people walk. In addition to encouraging visitors to use their imagination to create wonderful Christmas tunes, the staircases encourage people to take the stairs more often and promote a healthy lifestyle.

The Link shopping centers dress up by Chupa Chups®
Ten of the main shopping malls of The Link are also fully decorated with the colourful and eye catching graphics of the popular candy brand, and the city will be invaded by the Chupa Chups® Christmas spirit with an outdoor advertising campaign of billboards and buses.
Inside the Lok Fu Plaza mall, an 8-metre-tall candy machine is filled with a variety of Chupa Chups® flavours, giving visitors the chance to make a unique and delicious Christmas wish.
Besides the giant decorations, other exciting activities include the Chupa Chups® Connecting Flavours Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups® Pop-Up Store, Chupa Chups® Christmas Game Booths and Chupa Chups® Xmas Parade.

Limited edition Chupa Chups® premium items.
Customers can also bring the Christmas spirit home by spending at least HK$2,000* at selected shopping malls of The Link, which entitles them to exclusive limited edition Chupa Chups® premiums.

No doubt this Chupa Chups® Christmas event will become the talk of the town.
Everything is set to spread the fun and to have all the Hong Kong families experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year!

CHUPA CHUPS® AND KING FEATURES SIGN AGREEMENT TO CO-BRAND ICONIC LOLLIPOP PROPERTY AND BETTY BOOP™

Tuesday, October 22nd, 2013
King Features Syndicate and Chupa Chups® have reached an agreement to co-brand the name, and distinctive logo from the world-renowned lollipop brand with the name and likeness of Betty Boop™, one of the most iconic animated characters in history.

The Chupa Chups® brand, which belongs to the Italian confectionery Perfetti Van Melle, was launched in Spain in 1958. Its famous logo was designed by Salvador Dalí. Today, Chupa Chups® is a global brand with a huge international awareness as the most popular and consumed lollipop in the world. Every year, billions of these high quality candies, with a huge variety of flavors in the characteristic colorful wrappers, are enjoyed by people of all ages in 150 countries. In fact, Chupa Chups® enjoys a tremendous emotional link with its customers and has become a part of popular culture to the point of becoming a generic name for lollipops.

As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Created in 1930 by legendary animator Max Fleischer, Betty Boop is one of the most popular and successful licensed characters in entertainment history. Today there are nearly 200 licensees in the United States and nearly twice as many internationally that produce quality merchandise in virtually every category that bears Betty’s unique likeness.

“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”

“This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market,” said Marta Ballesteros, senior brand manager for Chupa Chups.

King Features will seek licensees for the co-branded merchandise in the following categories: Apparel, Fashion accessories, Footwear, Housewares, Smartphone and tablet accessories, Party goods, Stationery, Giftware, Apps and digital games.

CHUPA CHUPS TO WRAP BLE 2013 VISITORS IN AN EXPERIENCE OF THE SENSES

Monday, September 2nd, 2013
At this year’s Brand Licensing Show, Chupa Chups® is excited to be a part of the new brand’s section, where the popular lollipop will surprise us all again with an experience of the senses that will be hard to forget. In a setting which reflects the brand’s core essence and DNA, Chupa Chups will present its new designs with genuine artistic twist. Chupa Chups will also announce a string of nearly 20 new licensees which have recently come on board the sweet universe across European and Asian markets.

On the first day of the show, at noon a press event will be held at the booth to reveal this year’s best performing licensee and agent, as well as some exciting new collaborations. Visitors should also not miss out on the brand experience show to which they are invited on the first day at 14.00h in the Brand Theatre.

Visit Chupa Chups at booth M20, come and let yourself be captured by the very essence of Chupa Chups®!

Japan to cool off this summer with the Chupa Chups Ice Candy Maker

Wednesday, July 17th, 2013
Fans of the brand can now transform a classic lollipop into a tasty and giant ice pop with an innovative Chupa Chups dessert machine designed by Takara Tomy T Arts.

Chupa Chups, the most famous lollipop brand in the world, has teamed up with the Japanese toy manufacturer Takara Tomy to release the coolest ice candy maker in the market.

This new invention allows to make out of a classic lollipop combined with any beverage of your choice, a 6cm diameter Chupa Chups ice candy! So both kids and adults are guaranteed to have a big Chupa Chups ball while making their treats.

The innovative machine is very user friendly and there are only four simple steps that need to be followed to make a yummy ice pop in a few hours:

1. Stick a Chupa Chups into the Ice Candy Maker.
2. Fill it with any liquid such as juice, milk, cola…
3. Stir the body with the handle to make the candy melt in just 3 minutes.
4. Finally, put it in the freezer overnight. Then, a big piece of ice candy will be waiting to be bitten into the very next day.

Creativity is guaranteed when trying to figure out which flavours to mix from the dozens of different delicious Chupa Chups flavours with an endless variety of drinks: Cherry Chupa Chups and coke, Strawberry cream Chupa Chups and milk,… What’s your favourite combination?

This product is already flying off the shelves of specialty stores, toy stores and convenience stores in Japan!

B + AB GOES SWEET IN ITS SPRING LAUNCH WITH CHUPA CHUPS®

Thursday, June 13th, 2013
Chupa Chups®, the life less serious brand, and the Hong Kong fashion brand B+AB (IT Fashion Group) have joined together to develop a limited edition of apparel and accessories launched last April. The products are available in all B+AB stores in Hong Kong, Macau and China, and will be also available very soon on B+AB webpage: http://www.bplusab.com

This funny Chupa Chups® collection, “We love Chupa Chups”, contains fashionable outfits from head to toe, including ladies wear, accessories and handbags that put a sweet touch to personal style and identity. Tees and jackets are definitely the must-have items this season, not to mention the comfortable accessories - hairband, umbrella and cushions.

The cute rabbit’s icons of B+AB are having a ball feasting on the Chupa Chups® lollipops all over the store windows and corners inside, creating the atmosphere of a sweet and fun lifestyle.

ChupaChups pops out of its wrapper to delight us with a recipe book!

Friday, May 31st, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with Marabout, a division of the leading publishing house Hachette, to delight us with a recipe book full of colourful sweetness.

The French editorial company, leader in the practical book in the field of food, health, education as crafts or decoration, has expanded its series of recipe books “Les 30 recettes culte”, a collectable series of mini recipe books. It is based on collaborations with popular food and beverage brands, which is now completed with 30 original Chupa Chups® recipes: apple in the oven, charlotte topped off with Chupa Chups® fruit puree, crunchy sticks with Chupa Chups® slivers, birthday cake, and homemade lemonade with citrus fruit…

The book, which can be found in bookshops, but also in department stores, specialized retail, book clubs, gift shops, hypermarket stores or by Internet, was launched at the end of April with a tremendous success.
So much so, that a new edition is already being developed which will include a special mould to make four unique cake pop recipes with. The delight of any sweet party!

But there is more in the oven… the first books are available in French but very soon they will be translated in many different languages.

So, Why not try a new sweet recipe? With the Chupa Chups® cookbook you will learn that the most famous lollipop also works wonders in your kitchen!

CHUPA CHUPS AND UNIQLO PARTNERED TOGETHER FOR A BANK HOLIDAY WEEKEND OF DELICIOUS FUN!

Tuesday, April 9th, 2013
Uniqlo, the famous Japanese fashion retailer, known for its cool range of UT T-shirts, has made a worldwide launch of 3 styles of Chupa Chups T-shirts, which are inspired by iconic artwork of the popular lollipop brand which celebrates its 55th anniversary this year.

In the UK, Fluid World, the Licensing agent for Chupa Chups in this territory, partnered with Uniqlo to organize a delicious bank holiday weekend across their 10 UK stores.

Everyone was a winner, as Chupa Chups competition and sampling stations were set up in-store as a part of ‘Happy Easter Chupa Chups Event.’ Chupa Chups t-shirts were at the centre of activity, which included creative in-store displays across all 10 stores including the London flagship; another key Oxford Street, London store dedicated a full window to the activity. A ‘Grab & Win’ Chupa Chups competition took centre stage as customers had to grab as many Lollipops as possible to be in the chance to win limited edition Chupa Chups artwork and Wheels of Chupa Chups Lollipops.

180,000 Chupa Chups Lollipops were the new Easter eggs, as a part of the design led visual merchandising inspired by the iconic Chupa Chups logo designed in 1969 by artist Salvador Dali. ‘Art You Grew Up With’, the company which specializes in iconic original and limited edition artworks for all ages, supplied striking artwork taken from the Chupa Chups archives which added another dimension to the in-store displays and window, forming Chupa Chups art installations in-store. Uniqlo customers were offered a 10% discount code enabling them to purchase Chupa Chups artwork and display in their own homes.

Chupa Chups’ activity was also reflected within the Uniqlo pop-up store in the Shibuya station in Tokyo, built on the actual track rails!

Christine Cool, Senior Brand manager Licensing of Chupa Chups, says ‘We are thrilled to continue our collaboration with Uniqlo as we feel our brand values match perfectly to create exciting offers for our customers.’


Louise Mckeown, Retail & Marketing Manager for Fluid World Ltd says, ‘Partnering Chupa Chups and Uniqlo, two iconic global brands with great synergy enabled all parties to bring excitement, fun and brand engagement directly to the customer at the heart of retail. Chupa Chups motto of ‘life less serious’ was perfectly positioned within this fashion lifestyle retailer at peak trading period across Easter.’

PULL & BEAR GOES SWEET IN SPRING WITH CHUPA CHUPS

Tuesday, March 19th, 2013
Chupa Chups apparel for adult at Pull & Bear shops worldwide -ENGLISH

CHUPA CHUPS SIGNS A BATTERY OF NEW LICENSES TO KICK OFF THE YEAR

Monday, January 14th, 2013
New 2013 Licenses - ENGLISH

SWEET TIMES AT BRAND LICENSING LONDON 2012

Monday, November 26th, 2012
The sweet experience at BLE last october 2012-ENGLISH

THE LICENSING UNIVERSE

Monday, November 26th, 2012
The licensing Universe- ENGLISH

EL UNIVERSO DE LICENCIAS CHUPA CHUPS

Monday, November 26th, 2012
The Licensing Universe- SPANISH

CHUPA CHUPS AT MOOK MAGAZINE JAPAN

Monday, November 26th, 2012
Mook, the successful Japanese magazine renowned for its special editions on high end, fashion and iconic brands, has selected Chupa Chups to be the protagonist of its January issue- ENGLISH

CHUPA CHUPS T-SHIRTS AT OVS ITALY

Monday, November 26th, 2012
Chupa Chups apparel for adult and kids at OVS shops in Italy- ENGLISH

CHUPA CHUPS AND BANDAI IN ASIA

Monday, November 26th, 2012
Several small gadgets developed by Bandai Asia- ENGLISH

CHUPA CHUPS AT CHOCOOLATE STORES IN ASIA

Monday, November 26th, 2012
Co-branding with Chocoolate stores in Asia- ENGLISH

CHUPA CHUPS PLUSH TOYS

Monday, November 26th, 2012
License with Play By Play to launch Chupa Chups Plush Toys- ENGLISH

Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®

Monday, October 30th, 2017
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.

Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.

Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.

Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS.

The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.

Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.

Fashion Label Fyodor Golan Launches Chupa Chups® Collection at London Fashion Week

Tuesday, September 19th, 2017
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers. The agreement was brokered by Perfetti Van Melle’s agent, CPLG.

The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.

Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.

Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.

Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”

Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”

Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”

Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.

CHUPA CHUPS® BATH AND BODY COLLECTION IS HITTING THE THAI MARKET

Tuesday, August 1st, 2017
The confectionary group, Perfetti van Melle, has teamed up with the Thailand brand Take n’ Care to delight us with a range of Chupa Chups® bath and body products for teens and kids in the Thai market.

The colourful collection “Don’t eat me” has been inspired by the true essence and aromas of the real Chupa Chups® to create a fantastic line of bath flavours: strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple or choco mint. The range is composed by bath, shower and hair products, body lotion and hand & nail cream, all of them paraben or alcohol free and made with natural components.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “We are excited to have a new partner on board for the Thai market. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

Last week, the largest lifestyle shopping destination in Bangkok - the Central World mall- was coloured by Chupa Chups® to celebrate an exclusive event to announce this amazing collection. Music, sweetness and flavours were the main protagonists of the press conference and cocktail party, and the famous Thai celebrities, the Boriboon family, were the guests of honour.


https://vimeo.com/226867060

Cotton On Group creates a sweet look with the Chupa Chups® collection

Tuesday, August 1st, 2017
Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.

The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.

“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.

“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.

The complete collection will be on shelves across the globe this August 2017.

SANRIO CHARACTERS CREATE SWEET SUMMER VIBES WITH CHUPA CHUPS® IN JAPAN

Thursday, July 6th, 2017
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.

The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.

Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

MACSON X CHUPA CHUPS®, SURPRISING COLLABORATION

Friday, June 30th, 2017
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing.

This exciting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.

Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”

“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.

This cool and surprising collection will be in Macson’s shops next May 2018!

essence teams up with Chupa Chups®

Thursday, May 18th, 2017
The German brand essence (Cosnova Beauty) has teamed up with the most famous lollipop in the world, Chupa Chups®, to create a real lollipop frenzy with the trend edition “I want candy”. The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.
Choose your flavor!

Chupa Chups® between Art, Fashion and Design

Wednesday, April 26th, 2017
Chupa Chups®, the most “pop” of all lollies, has been the special guest of Milan’s Design Week celebrated this April 2017, transforming the icon to original art and a surprising furniture collaboration, presented at a couple of unmissable events.

Within the program of the Fuorisalone events, in the prestigious location of the Brian & Barry Building, Chupa Chups® presented a special collection of pop furniture together with the design brand Altreforme. “Altreforme starring Chupa Chups®” is a stunning collection of Altreforme iconic furniture and accessories dressed for the occasion with exclusive Chupa Chups® prints, done by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, who was inspired by surrealism and by Salvador Dalì’s version of the Chupa Chups® brand revisited in 1969.

The Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan throughout the Design Week and both brands celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and the Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of Altreforme.

During the Design Week, Chupa Chups® also protagonised another event in the beautiful setting of the Magna Pars hotel in the bustling Tortona zone of Milan. A special exhibit was dedicated to the Chupa Chups® by The Rodnik Band art collection, composed of sequin paintings, sculptures and sparkling outfits boasting the humour, colour and fun traits of the Chupa Chups® brand.

https://vimeo.com/214008718

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Monday, April 24th, 2017
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

The product leverages Chupa Chups’ unique heritage and strong emotional connection with sweet lovers across the globe, targeting tweens, teens and the young at heart. The colourful cake is presented with 12 strawberry flavoured
Chupa Chups lollipops and launched on March 20th in ASDA stores.

Since 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, said, “Chupa Chups as a brand has an incredibly strong connection with its consumers, and the sweet and fun nature of the product transfers perfectly to a celebration cake. Greencore have created a unique concept based on the iconic shape of the famous lollipop, which truly celebrates our distinct visual identity and reflects the forever fun factor of the brand.”

The partnership between Chupa Chups and Greencore was brokered by leading global brand extension licensing agency, Beanstalk.

TEZENIS LAUNCHES A NEW COLORFUL SPRING COLLABORATION WITH CHUPA CHUPS®

Monday, March 27th, 2017
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.

The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona - Chupa Chups® home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town - will also host a big party event in their flagship stores.

Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection!

https://vimeo.com/208628990

https://it.tezenis.com

Chupa Chups Sparkles at BLE with Art Gallery by The Rodnik Band

Thursday, October 27th, 2016
At this year’s Brand Licensing Europe fair Chupa Chups® has been the talk of the show. The booth itself was a true art piece to start with. The Rodnik Band designed a tongue-in-cheek scene inspired by Chupa Chups’ creative godfather, Salvador Dalí. This stunning setting became an improvised art installation of mirror-polished surrealist sculptures and shimmering paintings in which the artist elevates the popular lollipop and logo to sheer art with an ironic twist.
On day two, clad in a sky blue lollipop suit, Rodnik went one step further and presented his first catwalk on a tongue with Chupa Chups. The art melted seamlessly with nine stunning ready to wear looks, the walking version of the art pieces embellished with embroidered sequins. After the catwalk Philip Colbert, the showbeast and genius behind the Rodnik Band, dedicated posters of his work to the hundreds of people who came to watch the show. Both the artwork and the ready-to-wear collection created a lot of buzz among the BLE visitors and expectation with premium labels to do exclusive apparel collections and licensing projects that are now being discussed.

The Rodnik Band is a London based art fashion label, famous for its pop style and ironic take on fashion. Philip Colbert, the artist and designer of the art label, is a modern creative visionary who loves to reinterpret the true icons of pop art. On this occasion he has taken Chupa Chups on a surrealist journey, making bold pop Sculptures, paintings with shiny sequins and a sparkling fashion collection inspired by the artistic energy of Chupa Chups. "Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP" says Colbert. “I am very excited to collaborate with Chupa Chups, they are the ultimate pop brand, after visiting the factory I was blown away by the world of Chupa Chups, Andy Warhol created an Art Factory, but for me Chupa Chups seemed like the ultimate pop factory, I love the fact this brand connects Pop Art and surrealism with Dali having creating their logo, I was very interested to explore this connection and further develop it with my work” says Philip Colbert, the designer of The Rodnik Band

... check out the artist’s introduction @ https://www.youtube.com/watch?v=zaUAErsjZT8
http://www.therodnikband.co.uk/


Perfetti van Melle's Marta Ballesteros on why Chupa Chups is performing phenomenally well

Tuesday, June 28th, 2016
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

How has the year been so far for you guys?

We have been very busy putting several new deals on the tracks for Mentos, Chupa Chups, Frisk and Airheads. We are particularly excited about an agreement with Citroën in France. This summer the company will launch a limited edition of C1 cars with a communication campaign inspired by the fresh appeal of Mentos.

Our personal care ranges of Chupa Chups are working phenomenally well across all markets from Europe to Asia to the USA. We have high expectations of the new bath and body products that have been launched at the Cosmoprof trade fair this spring, which are a great match with the brand because they have been developed with the characteristic aroma profile of Chupa Chups.

How important is the food and beverage category to you?

The food and beverage category has become a key objective of our licensing program in Europe and the US. The market is now very receptive to co-branded products of renowned brands that can introduce innovative and surprising products.

After the successful introduction of Chupa Chups and Airheads in the frozen novelty sector, we have realised that our visual identity and flavours translate perfectly well into ice cream and we are now exploring new opportunities in the dessert, bakery and drink categories. Our brands can bring their popular and intense flavour profiles to these products, as well as their playful and fun character.

Are there any new partnerships you can shout about in the food and beverage arena?

We are very excited at the prospect that our fans will be able to try Chupa Chups Calippo Shots: our most recent launch with Unilever that will be available this summer in their Out–of-Home channel across several European markets. Both Calippo Shots and Chupa Chups have a strong heritage in refreshment, with a mutual passion for colour and vibrancy. This natural relationship has taken the flavour identity of Chupa Chups and the packaging ingenuity from Unilever Calippo Shots to create a truly exciting range.

In the US we are now developing an innovative concept for a range of Airheads flavoured freeze bars with market leader Jelsert, which will hit the shelves in spring 2017.

What licensing deals do you have in the pipeline for Chupa Chups?

With Chupa Chups we keep expanding our characteristic colourful and fun style, this time to new fashion deals with popular underwear retailers and on trend editions with leading cosmetic groups, which we will reveal soon. We are working on new designs with our global fast fashion licensees for next year’s spring season. The brand is also quickly conquering the US market, where the first beauty range is being shipped into key retailers such as Claire’s and Walmart.

What about your Airheads brand? What can we expect to see from that property in the licensing space?

Airheads is at a particularly sweet moment. This year the brand celebrates its 30th anniversary and many events and promotions have been planned that will make it unforgettable. In this memorable year, the brand has teamed up with the convenience store 7-Eleven and the fast food restaurant Taco Bell, for a special edition of an Airheads Xtreme ice drink.

To top it off, this June IT’Sugar, the US’s most popular candy destination will open an Airheads corner in all of its stores across the nation with an amazing range of tops, bottoms, accessories and special Airheads candy offers.

What else do you have planned for the year ahead?

We are presently working on an art project for Chupa Chups with an irreverent UK pop artist on his unique interpretation of our icons. His surprising mix of ideas will be revealed at the Brand Licensing show where it will no doubt stir emotions and catch the attention. This artwork will allow a totally new fashion approach to create retail experiences and inspire lifestyle categories. But that’s all I am allowed to tell you for now.

Do you have any other licensing initiatives going on?

In Japan, we have a local jewel brand of power mints called Frisk. We have recently started a licensing program for this brand aimed at an adult male target with a premium character, in line with the brand image. It is kicking off really well with several partners for toiletries and apparel, capitalising on Frisk’s equity of freshness. Japan has always been one of our best performing markets for Chupa Chups and it is very rewarding to see that we can also build a program there with a brand with a totally different identity.

Anything else you’d like to add?

For Chupa Chups we are discussing several co-branding projects with renowned characters and properties that are ideal for dual lifestyle opportunities that can stand out on the shelves. With our Asian partners we are working on new seasonal events – Chupa Chups is always a guarantee to spark the fun and pep up the colour at any occasion.

On a design level we are creating new artwork to develop innovative products for kids and babies, such as toys and nursery items. Today’s millennial mummies have grown up with Chupa Chups, and we have really cute designs to develop sweet baby products with. Chupa Chups is also great to inspire craft toys, or recipe ideas to experiment in the kitchen.

Another category that we are actively exploring is the helmet category, as we are looking to replicate on an international scale the huge success we had with the motor helmets with the iconic wrapper design in Spain. Just imagine a street full of ‘lollipops on wheels’.

PERFETTI VAN MELLE CREATING ENJOYMENT!

Friday, June 3rd, 2016
The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers around the world for nearly 60 years. The brand’s diverse profile of more than 100 flavors and colorful marketing – much of which is focused on its distinctive flower logo designed by Salvador Dali – have helped make it a leading candy brand.

Perfetti Van Melle, the worldwide confectionary company that has owned the brand since 2006, believes in spreading the joy of Chupa Chups® through more than just the lollipops themselves. “We try to have everything we do speak about the brand, and tell stories around the brand in different ways,” says Christine Cool, licensing area manager for the Barcelona-based company. “Our products truly give a sense of enjoyment to people.”

Product licensing is one way the brand tells its story.
Chupa Chups® licensing originated in the late 1990s in Spain, when the brand was approached by Spanish and European stationery, apparel and eyeglass makers interested in extending the brand. This interest led it to establish a formal licensing division in 2000.

“Our company founder was a visionary who understood the value of licensing activity,” Licensing Area Manager Marta Ballesteros says. “The goal of our licensing division since the beginning was to extend the brand across a variety of sectors to create additional visibility and revenue.”

The Chupa Chups® lollipop was invented in 1958 and first trademarked in 1962. The brand has a presence in more than 150 countries and is the global market leader in Europe, Russia and Japan in the lollipop segment.

Making a Connection
Chupa Chups® today has dozens of active licenses. Lifestyle products bearing the brand include apparel, fashion accessories, personal care items, stationery and gift items. The brand has thousands of licensed product references available in hotspot retailers worldwide, including high-fashion retailers such as Zara and H&M.

Perfetti Van Melle expanded its licensing efforts beyond Chupa Chups® in 2010, when it started licensing its Airheads® candy brand in the United States. Last year, the company expanded licensing efforts to include its two most popular mint brands: Mentos®, which it licenses in Europe and the USA; and Frisk, the leading mint brand in Japan. All three brands have inspired lifestyle and gift lines available in their respective home markets.

“We see licensing as the perfect communication tool to refresh our brands and keep them constantly trending while also increasing their visibility,” Ballesteros says. “From a marketing perspective, licensing creates new touch points with our consumers and creates greater loyalty for the brand.”

Most licensing deals tend to have a three-year lifespan, though several of the brand’s apparel partners have been on board for more than five years. The brand’s longest-lived licensee, Coty, has produced Chupa Chups®-themed fragrances available in Europe for more than 10 years.

One of the company’s biggest strengths in licensing is its expertise in graphic design. “Our brand has a very clear identity, starting with the logo,” Cool says. “We have created more than 1,000 different graphics and images around the brand since we first started licensing. Our partners have told us that our wealth of new designs and ability to align with the latest fashion trends is what they appreciate most about our brand.”

Perfetti Van Melle’s brands also have unique aroma profiles, making them a natural for fragrances as well as air fresheners. “Our brands have a very clear identity and make an emotional link with customers,” she adds.

Keeping Cool
The initial Airheads® licensing effort gave Perfetti Van Melle its first experience in the food and beverage category, which today is a major focus area for the Group’s licensing division.

A licensed Airheads® ice cream, marketed by Unilever from 2010 to 2014, was so successful in the United States the company expanded the concept. Today, ice cream manufacturer Koldwave produces more than 10 SKUs of Airheads-branded ice cream available across the United States. A line of Airheads® freeze bars produced by JelSert will hit the U.S. market in 2017.

Perfetti Van Melle recently signed an agreement with Unilever to produce ice cream for the European market. A range of individually wrapped Chupa Chups® Calippo Shots ice creams with flavors including cola with lemon and sour cherry with banana will launch this summer.

The company plans to extend its efforts beyond ice cream and into other food and beverage products including baked goods, beverages and desserts, Ballesteros notes.

Staying Innovative
Although much of Perfetti Van Melle’s licensing efforts in the United States have centered on the Airheads® brand, it recently took a major step to introduce Chupa Chups® and Mentos® for licensing opportunities stateside.

The company last year reached a deal with IT’SUGAR, a specialty candy store with more than 90 retail locations in US hotspots, for a “shop-in-shop” concept. IT’SUGAR locations feature a “Chupa Chups® Corner” with candy as well as other licensed products including apparel, pillows and accessories.

The concept proved so successful that in June IT’SUGAR will launch an in-store concept for Airheads® in recognition of the brand’s 30th anniversary. “This is a concept that is really based around the enjoyment of candy,” Cool says.

Perfetti Van Melle continues to seek new ways to present Chupa Chups® and its other brands to customers. One of the company’s more unique licensing initiatives is a limited-edition Mentos® car, manufactured by French carmaker Citroën for the French market.

“We keep innovating all the time with all of our brands and believe in staying on top of development and making high-quality confectionery products,” Cool says. “Our company philosophy is based on continuous innovation, having high quality standards for our products and tapping into consumers’ desires.”

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

Thursday, May 19th, 2016
Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

The company has partnered with Beanstalk (booth G156), a global brand extension agency, to develop food and beverage extensions with Airheads® in the United States. Beanstalk helped to launch an assortment of Airheads® ice cream in in the U.S. in 2015 with Koldwave Foods. This year, Airheads® fans will be able to experience their favourite candy in new water-based frozen novelty products that capture all the flavours of Airheads®. Through a partnership with Jel Sert, also brokered by Beanstalk, Airheads® will launch shelf stable freezer bars in 2017. Perfetti is already exploring new exciting opportunities to take the intense and tangy Airheads® flavour to desserts, beverages and bakery products.

With their exuberant and colourful image, these brands are also perfect for lifestyle categories and they are represented by boutique agencies with a great understanding of the brands’ art DNA: Jewel Branding & Licensing represents Airheads®, while Lisa Marks Associates represents Mentos® and Chupa Chups®.

This 2016, the popular candy brand Airheads® celebrates its 30th anniversary with an Epic Birthday Bash, new launches and incredible surprises. In its new campaign, the brand celebrates the deliciously playful experience it offers to fans who want to spark fun into life’s everyday moments. This spring they will discover that 7-Eleven offers a real Airheads® Xtremes Slurpee®!

Furthermore, this June, the first ever Airheads® shop-in-shop will open in IT’Sugar, the country’s most loved candy hotspot. IT’Sugar and Airheads® will premiere an exclusive line of new apparel, squishy pillows, and fun candy-colored accessories along with candy in special and giant formats, in stores across the nation.

On the licensing front, new lifestyle projects will be revealed very soon, inspired by the striking fashion artwork which will be presented by Jewel Branding & Licensing (booth J101) and which will thrill tweens and retailers alike.

Chupa Chups® has been licensing its iconic logo, designed by Salvador Dalí, and its amazing artwork to an array of lifestyle collections across Europe and Asia for over fifteen years. Now Chupa Chups® takes this sweet success story to the North American market, represented by Lisa Marks Associates (booth H108), who also represents Perfetti’s most international brand: Mentos®.

Mentos® is a truly global brand which enjoys huge international brand awareness. Inspired by its unique heritage and fresh and fun characteristics, an art portfolio has been developed to roll out categories that reflect the cutting-edge interests of the Mentos® consumer to include apparel, personal care, electronics and sports, targeted to young adults across the US and the European market. The brand’s minty and fruity aroma profile and chewy texture can inspire amazing products.


For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J101 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com. Booth H108 at the Licensing Expo.

For food and beverage opportunities on Airheads® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G156 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

Chupa Chups® finalist of the Brand & Lifestyle Licensing Awards

Wednesday, March 16th, 2016
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three categories.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

Winners of all the B&LLAs categories will be unveiled at an event at The Dorchester Hotel on April 20th.

Perfetti van Melle Signs License Agreement with Unilever for Chupa Chups® Frozen Treats

Wednesday, March 2nd, 2016
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups®. The products, including Chupa Chups® Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Launched in 1958, Chupa Chups® is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups®, says, “Chupa Chups® as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups® licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups®’ distinguishable brand equities and flavours into the ice cream category.”

BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PVM BLE BOOTH!

Tuesday, September 22nd, 2015
One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

The leading confectionery house, Perfetti Van Melle, always offers its consumers new ways to experience these brands’ long standing heritage and built-in brand awareness. They allow for massive opportunities in licensing, both for lifestyle oriented products as in the food and beverage aisles.
Indeed, in food and beverage extensions, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make products stand out on the crowded retail shelves. The Beanstalk has been appointed in exclusivity by Perfetti Van Melle to take Mentos®, Chups Chups® and Airheads® into selected food categories.

Jumbo brand Chupa Chups® has already signed up with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream. Full details about this exciting launch will be revealed during the BLE 2015.

“Among the novelties which we will present at BLE, we will offer the preview of our new fashion artwork. Don’t miss out on the Cheeky Chupa designs and the nostalgic artwork of Mentos®, for example, which are particularly suited for apparel or stationery launches. We also look forward to discussing with our partners how the sweet or fresh candy aromas can be transformed into big business opportunities on air or personal care products.“ says Christine Cool, Area Licensing manager of Perfetti Van Melle.

Furthermore, on the first day of the show, in the PVM booth (M10) at 12:00h, the company will announce this year’s best performing international licensee and agent.

On Wednesday 14th at 2:15pm, visitors are invited to assist at the panel on “Direct-to-retail featuring brands and retailers”, which is organized by SPLICE and the Licensing Academy and where Christine Cool will introduce the Chupa Chups® experience.

If you like surprises give yourself and your licensing business a treat and make sure to visit the Perfetti van Melle booth at M10. Big things are waiting there for you!

IT’SUGAR BRINGS SENSATIONAL SUCKERS TO THE STATES EN MASSE WITH LAUNCH OF CHUPA CHUPS SHOP-IN-SHOPS NATIONWIDE

Monday, June 22nd, 2015
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.


IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.

"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”

A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.

“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”

Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.

Opening event video: https://vimeo.com/131135430

http://www.itsugar.com



About IT’SUGAR:
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, please visit www.itsugar.com.
For more information on IT’SUGAR, or samples, please contact Lauren at Laurenh@foxgreenberg.com.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND FOOD & BEVERAGE OPPORTUNITIES

Tuesday, May 26th, 2015
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.

In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.

Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination. Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J24 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com . Booth H43 at the Licensing Expo.

For food and beverage opportunities on Airheads®, Mentos® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G89 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

THE ULTIMATE 3 IN 1 FLAVOUR PALETTE: MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Monday, March 2nd, 2015
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!


Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.


The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.


This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.


Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.


The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.

Chupa Chups gets more fashion than ever with H&M!

Tuesday, February 10th, 2015
The world’s sweetest brand now also has apparel and fashion accessories for girls available at one of the hottest fashion retailers: H&M.

Look out for a trendy top for girls, decorated with the iconic Chupa Chups logo and a cute and sweet neckless in your nearest store, or order it from home by visiting H&M’s online store!

This is just a taste of new exciting items that will hit the shop very soon!
Don’t lose out on this opportunity to put colour to your days!

Chupa Chups sweet touch in Italy

Thursday, December 18th, 2014
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.

Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.

Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.

Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!

THE SWEET’N FRESH LICENSING PROGRAMS OF PERFETTI VAN MELLE

Wednesday, October 15th, 2014
After successfully introducing its brands CHUPA CHUPS® and AIRHEADS® in the licensing arena, Perfetti Van Melle is now preparing a dynamic licensing program with two of its other confectionery classics: MENTOS®, its most international brand, and FRISK®, Japan’s leading mint brand.

The third largest confectionery Group in the world will leverage these brands’ unique heritage and strong emotional connection with their fans to extend the brand to lifestyle categories.

As is already the case with Chupa Chups®, what will make these Perfetti Van Melle brands really stand out from the licensed brand crowd is their fantastic collection of artwork, which is enlarged every year with new designs in line with the hottest trends of the moment. Each in their own characteristic style: fresh, colourful and premium designs, some even with a nostalgic retro look and all with a fashionable and trendy twist. Visitors to the Brand Licensing Europe show will be able to see a preview of the designs that will be launched in 2015.

Christine Cool, Perfetti Van Melle Licensing Area Manager says: “At the Licensing Division we are very excited to bring four of the most exciting brands of our group together to the BLE show. It’s the perfect platform to show the industry the personality and potential of these brands, which are all very unique. We are particularly proud of the artwork that has been created to take these brands to new categories, which will no doubt create an impact in the market. BLE visitors are welcome to have a peek at our designs in our booth or to get a free treat from our candy brands.”


CHUPA CHUPS
The international licensing program of Chupa Chups® counts over 60 licensees worldwide who develop 2,5 million licensed products in over 50 countries in fashion and lifestyle categories such as apparel, personal care, gifting, home or stationery.
The Chupa Chups® licensing program is further expanding into new territories: this year 3 new licensing agents have been appointed: PS Not just Another Agency for Benelux, Biplano for Spain and Eurolizenzen for Gas.
Furthermore, Chupa Chups® has secured a raft of new deals across a range of categories: personal care worldwide with Aspire Brands (Lip Smacker), gadgets in the UK with Paladone, lip balms in Italy with Paglieri System, still in Italy stationery with Accademia, among other deals that will be announced shortly.

The co-branding project with Betty Boop™ (King Features Syndicate), one of the cheekiest and iconic animated character properties in the world, keeps going full speed ahead. In view of the initial success in several European countries, both groups have decided to extend this cute collaboration also to Japan and the UK. The first apparel, stationery, accessories, phone covers and personal care products will be on the shelves next spring summer 2015.

But there is more! For the first time in its licensing history, Chupa Chups® is also studying partnerships with global players in the food and beverage industries where a huge potential is seen in many categories such as flavoured water, ice-cream and juices, to name a few.


MENTOS
Mentos® is one of the biggest candy brands in the world, currently sold in more than 130 countries, where it enjoys a huge brand awareness. The brand ranks number 1 in the global mint category and 3 in the combined candy and chewing gum! Perfetti Van Melle will leverage this brand’s unique heritage and strong emotional connection with candy lovers to develop a fresh lifestyle licensing program in several categories. Mentos® is perfect to develop original concepts that transmit freshness and fresh ideas as well as fantastic flavours on categories such as apparel, personal care, accessories, electronics, stationery & publishing, gifting, games, or sports.
The Mentos® program will focus on young adults, both boys and girls, and it will be developed across the European market and in the US as of 2015.
For the development of the Mentos® strategy, original fresh and retro artworks have been developed in fresh blue tones and delicate pastel shades to support the programme and select the right partners to represent the brand.


AIRHEADS
In the United States, Perfetti Van Melle is running a successful licensing program with Airheads®, the popular and colourful chewy bars and belts found in candy aisles throughout America. The Airheads® Popsicle by Unilever is one of the best-selling SKU’s across all frozen novelties in major grocery chains.
The awesome taste of the Airheads® bars will now also be taken to a new variety of ice cream flavours and frozen novelty products with Spring Creek Holdings of Koldwave Foods, a true market leader in this category in the US. They are currently developing a range of products with Airheads® flavours and textures which will create an exceptional “buzz” in the market in 2015.
This year the brand has also created a new style guide in line with its up-aged “Airheads® Moments” positioning, which celebrates the positive outcome of airhead moments. The quirky illustrations around the “Airheads® Moments” matter combined with vintage designs inspired by the eighties will definitely appeal to US millennials who adore Airheads® as a pop culture icon. The Beanstalk agency will offer these new assets to drive the expansion into several lifestyle categories such as apparel, cosmetics, stationery and fashion accessories.


FRISK
Every Japanese knows the famous Frisk® power mints. Frisk® is Japan’s leading mint brand and was elected “Best Food Product of the Year” in the country. They are small and discreet, but hi-quality power mints, very refreshing and cool to be seen with. Just like the new Frisk® style guide, created by an Italian fashion design agency, which offers a style interpretation with this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
As a first step of the program Frisk® will develop some premium co-branded projects, to later spread the sharp and fresh philosophy to key categories such as personal care, apparel and accessories.


The licensing future has a sweet and fresh outlook!

CHUPA CHUPS INKS INTERNATIONAL DEAL WITH H&M FOR APPAREL AND ACCESSORIES

Tuesday, July 15th, 2014
H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.

CHUPA CHUPS® TO BE REPRESENTED BY BIPLANO IN IBERIA

Thursday, June 5th, 2014
Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.

Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign”.





About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVM Licensing Division: marta.ballesteros@es.pvmgrp.com

Perfetti Van Melle has climbed up positions in the ranking of the “Top 150 Global Licensors”

Thursday, May 29th, 2014
Perfetti Van Melle’s popular candy brands Chupa Chups® and Airheads® continue with a healthy growth of their licensing programs as evidenced by the License! Global Magazine, one of the most respected publication of the licensing industry.

Perfetti Van Melle is climbing positions year after year and it’s now in the 130 position, being one of the few confectionery names included in the ranking.

The “Top 150 Global Licensors” report provides the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide.

To know more about the report, go to the link below:

http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2014.html#148

CHUPA CHUPS ANNOUNCE NEW STATIONERY PARTNER FOR SPAIN

Wednesday, April 2nd, 2014
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.
Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.
The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”


____________________________________________________________________________________________


About Perfetti Van Melle Group:

Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programs are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division (marta.ballesteros@es.pvmgrp.com) or visit: http://www.perfettivanmelle.com / www.chupachupsuniverse.com

About Dohe:

Dohe, S.A. is a Spanish company dedicated to the manufacturing and distribution of office material and stationery.
Dohe is specialized in filing, school products, diaries and a wide range of office consumables.
Since it began operating in 1988, Dohe, S.A. has become a market leader, manufacturing its products with the most advanced technology and guaranteeing the highest quality.
The items included in his catalogue cover the most diverse needs of his clients:
- School supplies: A wide variety of products with the most up-to-date ranges and licenses.
- Office supplies: Every item for all filing requirements.
- MTL: Product line which includes all office consumables and supplies.
- PKA: An extensive range of packaging and mailing items.
- Diaries: Market leaders in diaries, with the largest range and the highest quality.
- D’Art: Writing items for the office.
- Vesta: A wide range of notebooks.
Dohe S.A. Committed to quality.
For further information, please contact Ismael García, Marketing Manager ismaelgarcia@dohe.es or visit: www.dohe.es

Chupa Chups and Lip Smacker to give authentic sweet taste and colour to all trendy lips around the world!

Thursday, March 27th, 2014
Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.

Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world!

Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.”

Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment”

The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.

The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!

Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups® Brand in Greater China

Friday, March 21st, 2014
Perfetti Van Melle Grows its Relationship with Beanstalk

Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®. Beanstalk will leverage Chupa Chups®’ unique heritage and strong emotional connection with sweets lovers to extend the brand to lifestyle categories, including apparel, personal care, video games, apps, sporting goods, home textiles, stationery, gifts, pet accessories, among others. The programme will target teens, tweens and the young at heart.

Josephine Law, Managing Director Beanstalk Asia, says, “Chupa Chups®’ strong brand personality is widely admired as a result of its iconic, colourful imagery and unique flavour profiles. The brand has universal appeal, lending itself well to extensions outside of the core confectionery area. We are excited to begin working with such a beloved and iconic brand, and to continue expanding its reach with innovative and fun products.”

Marta Ballesteros, Senior Brand Manager Licensing at Chupa Chups®, comments, “Chupa Chups® is a truly international brand as a result of its global awareness and emotional link to a diverse group of consumers. Over the years, we have successfully extended our core brand values into exciting product categories for our fans. We are thrilled to be expanding our licensing programme into another important market. Beanstalk has over 20 years of experience helping iconic brands extend their reach global footprint, making them an ideal partner to help us properly execute a strategic licensing programme in Greater China.”

Beanstalk is already a partner of Perfetti Van Melle in the United States, where it has represented its Airheads brand since 2009.



____________________________________________________________________________________________

About Chupa Chups:
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

For further information, please visit: www.chupachupsuniverse.com


About Perfetti Van Melle:
Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: http://www.perfettivanmelle.com

About Beanstalk:
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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CHUPA CHUPS® TO BE REPRESENTED BY INFINISS IN THE SOUTH KOREAN MARKET

Friday, March 21st, 2014
Chupa Chups has selected Infiniss co ltd, a leading licensing agency in the Korean market, as an exclusive partner to represent the brand for licensing opportunities in the country.

Infiniss, which is already the licensing partner of other well-known companies/brands, will be responsible to expand the licensing program in Korea, developing the loved and renowned Italian confectionary brand Chupa Chups® as a total lifestyle concept targeted primarily at teenagers.

Chupa Chups® was launched in Spain back in 1958 but at present the brand belongs to the Italian confectionery group Perfetti Van Melle, which ranks third in the global sugar confectionary market.
Chupa Chups has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late sixties.
Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries.

Over the years, the brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing program which is rapidly expanding into its key markets such as Korea, where the brand has been present already for a few years.

A joint strategy has been designed to build a new programme over the next three years in which Infiniss will manage licensees across a wide range of lifestyle categories such as apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys, among others. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.

Marta Ballesteros, Senior Brand Manager at Chupa Chups® says: “We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment.”



___________________________________________________________________________________________


About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.

In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager Licensing or visit: http://www.perfettivanmelle.com / www.chupachupsunivere.com



About Infiniss co ltd:
Established in 1991, Infiniss has become a world class leader in a brand extension / licensing program for its international clients for over the past two decades.

Infiniss provides a distinctive range of full spectrum of licensing services that include brand positioning, identification of licensees, product developments and intellectual property management and protection programs within Korea.

Infiniss has developed successful licensing programs with world renowned brands: Chupa Chups, Pininfarina, Audrey Hepburn, Van Gogh Museum Amsterdam, Black & White Collection.

For further information, please contact Jason Lee, Brand Management Division Managing Director or visit: http://brand.infiniss.com/

Chupa Chups appoints P&L Global Network to expand the brand in Mexico

Thursday, March 20th, 2014
P&L Global Network announces it has been appointed by Perfetti Van Melle Group as the exclusive licensing agency of the evergreen property Chupa Chups® for Mexico. P&L Global Network will be responsible for the implementation & launching of the Licensing Program.

Chupa Chups®, one of the most famous candies and part of the graphic history of the 20th century for its iconic logo designed by the artist Salvador Dalí, is a world renowned brand for its great strength and personality, symbol of color and fun.

Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavors in eye catching colorful wrappers, are consumed all over the world.

Christine Cool, Senior Brand Manager at Chupa Chups® stated: “As experts in lifestyle licensing programs, P&L Global Network is the ideal partner to leverage Chupa Chups’ brand equity through a dynamic lifestyle licensing program. Their understanding of brands and consumer trends combined with their know how to position the property in the right distribution channels, are the perfect corner stone to construct a solid program in the Mexican market.”

Fanny Salazar, Head of Licensing Division of P&L Global said, “We are thrilled for this association with such a fantastic brand. Chupa Chups® is a well-established brand in Mexico, we have been following the success of the licensing program in other markets for many years and always admired the lifestyle approach and the way the brand extension program have been implemented. We have no doubt that the colorful and playful appeal of the brand will be translated in a winning licensing program in Mexico and we feel really proud to be part of it.”

Chupa Chups® and P&L will implement a lifestyle program to expand the brand in Mexico with collections for men, women and children that represent a young, fresh and carefree spirit! Chupa Chups® has developed a huge variety of designs which are a key factor to their success in the market. From sweet, flavored and cool POP art for youngsters, to a nostalgic Vintage look for a more adult target, the brand will focus on extending into categories such as apparel, personal care, fashion accessories and other lifestyle opportunities. P&L will also strive to maximize the program through Direct-to- Retail and co-branding collaborations.


___________________________________________________________________________________________


About Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.

Chupa Chups®, the international lollipop brand with a strong personality, huge awareness and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding worldwide. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavors and colors to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.

Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com



About P&L GLOBAL NETWORK:
P&L Global Network specializes in the representation of lifestyle and entertainment brands to build licensing programs, brand extension programs and DTR programs. We represent internationally recognized brands; we work with leading global companies and with the largest retailers in the region. P&L has a fully integrated operation that allows an objective vision of the business maximizing profitability on a regional and local basis with one objective: to build successful business for our licensors, licensees and clients.

P&L Global Network Entertainment Division represents:
DreamWorks Animation (How to Train your Dragon), Paramount Pictures (new releases and classics), PlayStation & IP Games, Sanrio (Hello Kitty), Garfield, Kimmidoll (Collection, Love and Junior), Dracco (Filly, Zombie Zity), Ludorum (Chuggington), Fox BabyTV.

P&L Global Network Lifestyle Division represents:
Paul Frank, Tokidoki, Donald Trump Signature Collection, Donald Trump Home, Versace 19.69 Abbigliamento Sportivo, Harvard, UCLA, Jeep, Royal County of Berkshire Polo Club, David&Goliath, Fox Utilisima.

CHUPA CHUPS® TO BE REPRESENTED BY WILD PUMPKIN LICENSING

Tuesday, January 21st, 2014
Wild Pumpkin Licensing International Pty Ltd has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Australia and New Zealand.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups®’ Licensing Division.

Wild Pumpkin is planning to roll out a programme over the course of a three-year deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, cosmetics, fashion accessories, footwear, and homewares of which are targeted primarily at teenagers.

“Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups® in the Australian and New Zealand Markets. The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program.” enthused Lim Mi-Kyoung, Managing Director of Wild Pumpkin Licensing International.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com


On Wild Pumpkin:
Wild Pumpkin is a market leader in Brand licensing, management, product development and retail placement, offering a specialized, strategic management and consumer marketing consultancy to brand owners, licensors and licensees both domestically and internationally.
For further information, please contact Lim Mi-Kyoung, Managing Director at Wild Pumpkin Licensing International: lim@wild-pumpkin.com

Chupa Chups® lollipop look of UNIQLO

Wednesday, December 11th, 2013
UNIQLO has teamed up with Chupa Chups®, the world’s most famous lollipop brand, to launch a range of long sleeve T-shirts and hoodies for girls, to hit its stores worldwide in December.
UNIQLO previously produced popular Chupa Chups® T-shirts, and now launches two full collections inspired by the sweet brand.

Chupa Chups® is known worldwide for its unique and colourful wrappers, wide variety of flavours, and high quality. UNIQLO has translated this joy to its kids clothing line. The long sleeve T-shirts are a treat for the eye, with iconic logo motives, popular lollipop flavour designs, and delicate daisy patterns. The hoodies also come in soft tones, with lollipop patterns and retro designs, reminiscent of the early days of Chupa Chups® - the brand was launched in 1958 and its original logo was designed by Salvador Dalí. The holiday season promises to be extra sweet with this collection of long sleeve T-shirts and hoodies in soft candy colours!

The Licensing Manager at Chupa Chups® Licensing Division said, “UNIQLO and Chupa Chups® are both popular brands, and they are a great match together for an original style.”
Kid’s Merchandiser at UNIQLO, said, “Chupa Chups® is iconic, and brings back memories of childhood fun. Its colour and energy is a great addition to our collection of light hearted UTs”.
The Chupa Chups® collection will be available in Japan, China, Hong Kong, Korea, Thailand, Malaysia, Taiwan, Philippines, United States, France, United Kingdom, Russia, Australia, Indonesia and Singapore.

And soon there will be more to enjoy - another fun Chupa Chups collection, with playful colours and patterns, is already being designed for next spring!

CHUPA CHUPS: SWEET SPOT FOR DIGITAL GAMES

Tuesday, November 26th, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with 4 Dots Media to expand the brand into the digital games category.

A range of five funny and colourful Chupa Chups® Apps will be available in US, Canada, UK, Australia and Hong Kong, and very soon in other EU territories, through Apple iTunes, Google Play and Amazon –Android platforms.
The first game of the collection, “Chupa Chups® Maker”, was launched in August and It has already reached more than half a million downloads. It’s been really successful and the consumers are showing a very positive reaction.

The game allows players to make and share their own personalized versions of the world famous lollipops from scratch! They need to use their creativity to invent their own lollipop by choosing their favourite flavour among many different ones such as Cola, Cherry, Strawberry Banana, Caramel, Piña Colada and many more! Then they can fill the molds, select a fantasy lollipop stick and also create toppings with alphabet letters, numbers, sprinkles, Chupa Chups® gummies… and finally wrap it in the characteristic Chupa Chups® wrappers. Once the lollipop is made, there are two choices: either “eating” the lollipop itself by swiping fingers on the device, or sharing it with friends! “Chupa Chups® Maker” is fun for all ages!

The second game was released in October. It is a hidden-object themed game called "Chupa Chups® Hidden Objects". The game consists of finding the lollipops and other items in many screens with amazing designs.

The third game is already in the pipeline: " Chupa Chups®: Spot the Difference" where the fans of the brand will need to find the differences between two very similar screens. Are you up for the challenge to spot the difference quickly?
Next year, Chupa Chups® will keep surprising us with more games to come. One thing is sure, good fun is guaranteed!!



On 4 Dots Media:
4 Dots Media is a brand and licensing agency representing mobile game developers worldwide. Their developers are located throughout Asia and in the US. Some of their clients have developed games that have ranked in the top 5 overall apps, and others have continuously maintained a position within the top 200 listed games for months and years in the app stores (as ranked by App Annie). Their clients’ mobile/tablet games are developed and published cross-platform on: Apple iTunes and on Android-Google Play and Amazon's AppStore. 4 Dots Media is commonly regarded as a "one-stop shop" to connect licensors with top game developers to create engaging branded mobile games in the digital space.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads, the iconic brand which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at Chupa Chups® Licensing Division: Marta.ballesteros@es.pvmgrp.com

Hong Kong families to experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year in “The Link x Chupa Chups® Colour Your Mind Playground”!

Friday, November 22nd, 2013
This Christmas, Chupa Chups® and The Link Management Limited, have teamed up to create an amazing thematic event which takes place in Hong Kong as of November 8th.
The Link’s Lok Fu Plaza will be filled with vibrant colours and seasonal melodies as it shares the festive spirit with everyone! For the first time ever, The Link will be teaming up with the popular lollipop brand, which is celebrating its 55th anniversary, to present “The Link x Chupa Chups® Colour Your Mind Playground”. Lok Fu Plaza is transformed into a colourful Chupa Chups® paradise where visitors, families and children, will be able to experience the joy of Christmas as they indulge themselves in this festive atmosphere.

Colour Your Mind with the World’s Largest Chupa Chups® Christmas Playground
At over 10,000 square feet, the world’s largest Chupa Chups® Christmas Playground features many giant Chupa Chups decorations, including an almost 2,000 sq ft Chupa
Chups® Maze, a soaring Hot Air Balloon, an exciting Ferris Wheel and a Festive Christmas Train. These fun attractions will combine to provide the perfect venue for visitors to enjoy special Christmas moments. The playground is decorated in colourful decorations that can uplift the minds of visitors, and also inspire children’s creativity and development.

Hong Kong’s First Chupa Chups® Music Stairs Promote Healthy Living
The Link x Chupa Chups® Colour Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. These Chupa Chups® music stairs – Hong Kong’s first of their kind – spiral upward, and each step is a piano key that leaves a trail of melody as people walk. In addition to encouraging visitors to use their imagination to create wonderful Christmas tunes, the staircases encourage people to take the stairs more often and promote a healthy lifestyle.

The Link shopping centers dress up by Chupa Chups®
Ten of the main shopping malls of The Link are also fully decorated with the colourful and eye catching graphics of the popular candy brand, and the city will be invaded by the Chupa Chups® Christmas spirit with an outdoor advertising campaign of billboards and buses.
Inside the Lok Fu Plaza mall, an 8-metre-tall candy machine is filled with a variety of Chupa Chups® flavours, giving visitors the chance to make a unique and delicious Christmas wish.
Besides the giant decorations, other exciting activities include the Chupa Chups® Connecting Flavours Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups® Pop-Up Store, Chupa Chups® Christmas Game Booths and Chupa Chups® Xmas Parade.

Limited edition Chupa Chups® premium items.
Customers can also bring the Christmas spirit home by spending at least HK$2,000* at selected shopping malls of The Link, which entitles them to exclusive limited edition Chupa Chups® premiums.

No doubt this Chupa Chups® Christmas event will become the talk of the town.
Everything is set to spread the fun and to have all the Hong Kong families experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year!

CHUPA CHUPS® AND KING FEATURES SIGN AGREEMENT TO CO-BRAND ICONIC LOLLIPOP PROPERTY AND BETTY BOOP™

Tuesday, October 22nd, 2013
King Features Syndicate and Chupa Chups® have reached an agreement to co-brand the name, and distinctive logo from the world-renowned lollipop brand with the name and likeness of Betty Boop™, one of the most iconic animated characters in history.

The Chupa Chups® brand, which belongs to the Italian confectionery Perfetti Van Melle, was launched in Spain in 1958. Its famous logo was designed by Salvador Dalí. Today, Chupa Chups® is a global brand with a huge international awareness as the most popular and consumed lollipop in the world. Every year, billions of these high quality candies, with a huge variety of flavors in the characteristic colorful wrappers, are enjoyed by people of all ages in 150 countries. In fact, Chupa Chups® enjoys a tremendous emotional link with its customers and has become a part of popular culture to the point of becoming a generic name for lollipops.

As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Created in 1930 by legendary animator Max Fleischer, Betty Boop is one of the most popular and successful licensed characters in entertainment history. Today there are nearly 200 licensees in the United States and nearly twice as many internationally that produce quality merchandise in virtually every category that bears Betty’s unique likeness.

“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”

“This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market,” said Marta Ballesteros, senior brand manager for Chupa Chups.

King Features will seek licensees for the co-branded merchandise in the following categories: Apparel, Fashion accessories, Footwear, Housewares, Smartphone and tablet accessories, Party goods, Stationery, Giftware, Apps and digital games.

CHUPA CHUPS TO WRAP BLE 2013 VISITORS IN AN EXPERIENCE OF THE SENSES

Monday, September 2nd, 2013
At this year’s Brand Licensing Show, Chupa Chups® is excited to be a part of the new brand’s section, where the popular lollipop will surprise us all again with an experience of the senses that will be hard to forget. In a setting which reflects the brand’s core essence and DNA, Chupa Chups will present its new designs with genuine artistic twist. Chupa Chups will also announce a string of nearly 20 new licensees which have recently come on board the sweet universe across European and Asian markets.

On the first day of the show, at noon a press event will be held at the booth to reveal this year’s best performing licensee and agent, as well as some exciting new collaborations. Visitors should also not miss out on the brand experience show to which they are invited on the first day at 14.00h in the Brand Theatre.

Visit Chupa Chups at booth M20, come and let yourself be captured by the very essence of Chupa Chups®!

Japan to cool off this summer with the Chupa Chups Ice Candy Maker

Wednesday, July 17th, 2013
Fans of the brand can now transform a classic lollipop into a tasty and giant ice pop with an innovative Chupa Chups dessert machine designed by Takara Tomy T Arts.

Chupa Chups, the most famous lollipop brand in the world, has teamed up with the Japanese toy manufacturer Takara Tomy to release the coolest ice candy maker in the market.

This new invention allows to make out of a classic lollipop combined with any beverage of your choice, a 6cm diameter Chupa Chups ice candy! So both kids and adults are guaranteed to have a big Chupa Chups ball while making their treats.

The innovative machine is very user friendly and there are only four simple steps that need to be followed to make a yummy ice pop in a few hours:

1. Stick a Chupa Chups into the Ice Candy Maker.
2. Fill it with any liquid such as juice, milk, cola…
3. Stir the body with the handle to make the candy melt in just 3 minutes.
4. Finally, put it in the freezer overnight. Then, a big piece of ice candy will be waiting to be bitten into the very next day.

Creativity is guaranteed when trying to figure out which flavours to mix from the dozens of different delicious Chupa Chups flavours with an endless variety of drinks: Cherry Chupa Chups and coke, Strawberry cream Chupa Chups and milk,… What’s your favourite combination?

This product is already flying off the shelves of specialty stores, toy stores and convenience stores in Japan!

B + AB GOES SWEET IN ITS SPRING LAUNCH WITH CHUPA CHUPS®

Thursday, June 13th, 2013
Chupa Chups®, the life less serious brand, and the Hong Kong fashion brand B+AB (IT Fashion Group) have joined together to develop a limited edition of apparel and accessories launched last April. The products are available in all B+AB stores in Hong Kong, Macau and China, and will be also available very soon on B+AB webpage: http://www.bplusab.com

This funny Chupa Chups® collection, “We love Chupa Chups”, contains fashionable outfits from head to toe, including ladies wear, accessories and handbags that put a sweet touch to personal style and identity. Tees and jackets are definitely the must-have items this season, not to mention the comfortable accessories - hairband, umbrella and cushions.

The cute rabbit’s icons of B+AB are having a ball feasting on the Chupa Chups® lollipops all over the store windows and corners inside, creating the atmosphere of a sweet and fun lifestyle.

ChupaChups pops out of its wrapper to delight us with a recipe book!

Friday, May 31st, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with Marabout, a division of the leading publishing house Hachette, to delight us with a recipe book full of colourful sweetness.

The French editorial company, leader in the practical book in the field of food, health, education as crafts or decoration, has expanded its series of recipe books “Les 30 recettes culte”, a collectable series of mini recipe books. It is based on collaborations with popular food and beverage brands, which is now completed with 30 original Chupa Chups® recipes: apple in the oven, charlotte topped off with Chupa Chups® fruit puree, crunchy sticks with Chupa Chups® slivers, birthday cake, and homemade lemonade with citrus fruit…

The book, which can be found in bookshops, but also in department stores, specialized retail, book clubs, gift shops, hypermarket stores or by Internet, was launched at the end of April with a tremendous success.
So much so, that a new edition is already being developed which will include a special mould to make four unique cake pop recipes with. The delight of any sweet party!

But there is more in the oven… the first books are available in French but very soon they will be translated in many different languages.

So, Why not try a new sweet recipe? With the Chupa Chups® cookbook you will learn that the most famous lollipop also works wonders in your kitchen!

CHUPA CHUPS AND UNIQLO PARTNERED TOGETHER FOR A BANK HOLIDAY WEEKEND OF DELICIOUS FUN!

Tuesday, April 9th, 2013
Uniqlo, the famous Japanese fashion retailer, known for its cool range of UT T-shirts, has made a worldwide launch of 3 styles of Chupa Chups T-shirts, which are inspired by iconic artwork of the popular lollipop brand which celebrates its 55th anniversary this year.

In the UK, Fluid World, the Licensing agent for Chupa Chups in this territory, partnered with Uniqlo to organize a delicious bank holiday weekend across their 10 UK stores.

Everyone was a winner, as Chupa Chups competition and sampling stations were set up in-store as a part of ‘Happy Easter Chupa Chups Event.’ Chupa Chups t-shirts were at the centre of activity, which included creative in-store displays across all 10 stores including the London flagship; another key Oxford Street, London store dedicated a full window to the activity. A ‘Grab & Win’ Chupa Chups competition took centre stage as customers had to grab as many Lollipops as possible to be in the chance to win limited edition Chupa Chups artwork and Wheels of Chupa Chups Lollipops.

180,000 Chupa Chups Lollipops were the new Easter eggs, as a part of the design led visual merchandising inspired by the iconic Chupa Chups logo designed in 1969 by artist Salvador Dali. ‘Art You Grew Up With’, the company which specializes in iconic original and limited edition artworks for all ages, supplied striking artwork taken from the Chupa Chups archives which added another dimension to the in-store displays and window, forming Chupa Chups art installations in-store. Uniqlo customers were offered a 10% discount code enabling them to purchase Chupa Chups artwork and display in their own homes.

Chupa Chups’ activity was also reflected within the Uniqlo pop-up store in the Shibuya station in Tokyo, built on the actual track rails!

Christine Cool, Senior Brand manager Licensing of Chupa Chups, says ‘We are thrilled to continue our collaboration with Uniqlo as we feel our brand values match perfectly to create exciting offers for our customers.’


Louise Mckeown, Retail & Marketing Manager for Fluid World Ltd says, ‘Partnering Chupa Chups and Uniqlo, two iconic global brands with great synergy enabled all parties to bring excitement, fun and brand engagement directly to the customer at the heart of retail. Chupa Chups motto of ‘life less serious’ was perfectly positioned within this fashion lifestyle retailer at peak trading period across Easter.’

PULL & BEAR GOES SWEET IN SPRING WITH CHUPA CHUPS

Tuesday, March 19th, 2013
Chupa Chups apparel for adult at Pull & Bear shops worldwide -ENGLISH

CHUPA CHUPS SIGNS A BATTERY OF NEW LICENSES TO KICK OFF THE YEAR

Monday, January 14th, 2013
New 2013 Licenses - ENGLISH

SWEET TIMES AT BRAND LICENSING LONDON 2012

Monday, November 26th, 2012
The sweet experience at BLE last october 2012-ENGLISH

THE LICENSING UNIVERSE

Monday, November 26th, 2012
The licensing Universe- ENGLISH

EL UNIVERSO DE LICENCIAS CHUPA CHUPS

Monday, November 26th, 2012
The Licensing Universe- SPANISH

CHUPA CHUPS AT MOOK MAGAZINE JAPAN

Monday, November 26th, 2012
Mook, the successful Japanese magazine renowned for its special editions on high end, fashion and iconic brands, has selected Chupa Chups to be the protagonist of its January issue- ENGLISH

CHUPA CHUPS T-SHIRTS AT OVS ITALY

Monday, November 26th, 2012
Chupa Chups apparel for adult and kids at OVS shops in Italy- ENGLISH

CHUPA CHUPS AND BANDAI IN ASIA

Monday, November 26th, 2012
Several small gadgets developed by Bandai Asia- ENGLISH

CHUPA CHUPS AT CHOCOOLATE STORES IN ASIA

Monday, November 26th, 2012
Co-branding with Chocoolate stores in Asia- ENGLISH

CHUPA CHUPS PLUSH TOYS

Monday, November 26th, 2012
License with Play By Play to launch Chupa Chups Plush Toys- ENGLISH

Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®

Monday, October 30th, 2017
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.

Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.

Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.

Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS.

The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.

Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.

Fashion Label Fyodor Golan Launches Chupa Chups® Collection at London Fashion Week

Tuesday, September 19th, 2017
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers. The agreement was brokered by Perfetti Van Melle’s agent, CPLG.

The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.

Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.

Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.

Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”

Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”

Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”

Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.

CHUPA CHUPS® BATH AND BODY COLLECTION IS HITTING THE THAI MARKET

Tuesday, August 1st, 2017
The confectionary group, Perfetti van Melle, has teamed up with the Thailand brand Take n’ Care to delight us with a range of Chupa Chups® bath and body products for teens and kids in the Thai market.

The colourful collection “Don’t eat me” has been inspired by the true essence and aromas of the real Chupa Chups® to create a fantastic line of bath flavours: strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple or choco mint. The range is composed by bath, shower and hair products, body lotion and hand & nail cream, all of them paraben or alcohol free and made with natural components.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “We are excited to have a new partner on board for the Thai market. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

Last week, the largest lifestyle shopping destination in Bangkok - the Central World mall- was coloured by Chupa Chups® to celebrate an exclusive event to announce this amazing collection. Music, sweetness and flavours were the main protagonists of the press conference and cocktail party, and the famous Thai celebrities, the Boriboon family, were the guests of honour.


https://vimeo.com/226867060

Cotton On Group creates a sweet look with the Chupa Chups® collection

Tuesday, August 1st, 2017
Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.

The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.

“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.

“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.

The complete collection will be on shelves across the globe this August 2017.

SANRIO CHARACTERS CREATE SWEET SUMMER VIBES WITH CHUPA CHUPS® IN JAPAN

Thursday, July 6th, 2017
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.

The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.

Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

MACSON X CHUPA CHUPS®, SURPRISING COLLABORATION

Friday, June 30th, 2017
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing.

This exciting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.

Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”

“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.

This cool and surprising collection will be in Macson’s shops next May 2018!

essence teams up with Chupa Chups®

Thursday, May 18th, 2017
The German brand essence (Cosnova Beauty) has teamed up with the most famous lollipop in the world, Chupa Chups®, to create a real lollipop frenzy with the trend edition “I want candy”. The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.
Choose your flavor!

Chupa Chups® between Art, Fashion and Design

Wednesday, April 26th, 2017
Chupa Chups®, the most “pop” of all lollies, has been the special guest of Milan’s Design Week celebrated this April 2017, transforming the icon to original art and a surprising furniture collaboration, presented at a couple of unmissable events.

Within the program of the Fuorisalone events, in the prestigious location of the Brian & Barry Building, Chupa Chups® presented a special collection of pop furniture together with the design brand Altreforme. “Altreforme starring Chupa Chups®” is a stunning collection of Altreforme iconic furniture and accessories dressed for the occasion with exclusive Chupa Chups® prints, done by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, who was inspired by surrealism and by Salvador Dalì’s version of the Chupa Chups® brand revisited in 1969.

The Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan throughout the Design Week and both brands celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and the Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of Altreforme.

During the Design Week, Chupa Chups® also protagonised another event in the beautiful setting of the Magna Pars hotel in the bustling Tortona zone of Milan. A special exhibit was dedicated to the Chupa Chups® by The Rodnik Band art collection, composed of sequin paintings, sculptures and sparkling outfits boasting the humour, colour and fun traits of the Chupa Chups® brand.

https://vimeo.com/214008718

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Monday, April 24th, 2017
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

The product leverages Chupa Chups’ unique heritage and strong emotional connection with sweet lovers across the globe, targeting tweens, teens and the young at heart. The colourful cake is presented with 12 strawberry flavoured
Chupa Chups lollipops and launched on March 20th in ASDA stores.

Since 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, said, “Chupa Chups as a brand has an incredibly strong connection with its consumers, and the sweet and fun nature of the product transfers perfectly to a celebration cake. Greencore have created a unique concept based on the iconic shape of the famous lollipop, which truly celebrates our distinct visual identity and reflects the forever fun factor of the brand.”

The partnership between Chupa Chups and Greencore was brokered by leading global brand extension licensing agency, Beanstalk.

TEZENIS LAUNCHES A NEW COLORFUL SPRING COLLABORATION WITH CHUPA CHUPS®

Monday, March 27th, 2017
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.

The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona - Chupa Chups® home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town - will also host a big party event in their flagship stores.

Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection!

https://vimeo.com/208628990

https://it.tezenis.com

Chupa Chups Sparkles at BLE with Art Gallery by The Rodnik Band

Thursday, October 27th, 2016
At this year’s Brand Licensing Europe fair Chupa Chups® has been the talk of the show. The booth itself was a true art piece to start with. The Rodnik Band designed a tongue-in-cheek scene inspired by Chupa Chups’ creative godfather, Salvador Dalí. This stunning setting became an improvised art installation of mirror-polished surrealist sculptures and shimmering paintings in which the artist elevates the popular lollipop and logo to sheer art with an ironic twist.
On day two, clad in a sky blue lollipop suit, Rodnik went one step further and presented his first catwalk on a tongue with Chupa Chups. The art melted seamlessly with nine stunning ready to wear looks, the walking version of the art pieces embellished with embroidered sequins. After the catwalk Philip Colbert, the showbeast and genius behind the Rodnik Band, dedicated posters of his work to the hundreds of people who came to watch the show. Both the artwork and the ready-to-wear collection created a lot of buzz among the BLE visitors and expectation with premium labels to do exclusive apparel collections and licensing projects that are now being discussed.

The Rodnik Band is a London based art fashion label, famous for its pop style and ironic take on fashion. Philip Colbert, the artist and designer of the art label, is a modern creative visionary who loves to reinterpret the true icons of pop art. On this occasion he has taken Chupa Chups on a surrealist journey, making bold pop Sculptures, paintings with shiny sequins and a sparkling fashion collection inspired by the artistic energy of Chupa Chups. "Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP" says Colbert. “I am very excited to collaborate with Chupa Chups, they are the ultimate pop brand, after visiting the factory I was blown away by the world of Chupa Chups, Andy Warhol created an Art Factory, but for me Chupa Chups seemed like the ultimate pop factory, I love the fact this brand connects Pop Art and surrealism with Dali having creating their logo, I was very interested to explore this connection and further develop it with my work” says Philip Colbert, the designer of The Rodnik Band

... check out the artist’s introduction @ https://www.youtube.com/watch?v=zaUAErsjZT8
http://www.therodnikband.co.uk/


Perfetti van Melle's Marta Ballesteros on why Chupa Chups is performing phenomenally well

Tuesday, June 28th, 2016
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

How has the year been so far for you guys?

We have been very busy putting several new deals on the tracks for Mentos, Chupa Chups, Frisk and Airheads. We are particularly excited about an agreement with Citroën in France. This summer the company will launch a limited edition of C1 cars with a communication campaign inspired by the fresh appeal of Mentos.

Our personal care ranges of Chupa Chups are working phenomenally well across all markets from Europe to Asia to the USA. We have high expectations of the new bath and body products that have been launched at the Cosmoprof trade fair this spring, which are a great match with the brand because they have been developed with the characteristic aroma profile of Chupa Chups.

How important is the food and beverage category to you?

The food and beverage category has become a key objective of our licensing program in Europe and the US. The market is now very receptive to co-branded products of renowned brands that can introduce innovative and surprising products.

After the successful introduction of Chupa Chups and Airheads in the frozen novelty sector, we have realised that our visual identity and flavours translate perfectly well into ice cream and we are now exploring new opportunities in the dessert, bakery and drink categories. Our brands can bring their popular and intense flavour profiles to these products, as well as their playful and fun character.

Are there any new partnerships you can shout about in the food and beverage arena?

We are very excited at the prospect that our fans will be able to try Chupa Chups Calippo Shots: our most recent launch with Unilever that will be available this summer in their Out–of-Home channel across several European markets. Both Calippo Shots and Chupa Chups have a strong heritage in refreshment, with a mutual passion for colour and vibrancy. This natural relationship has taken the flavour identity of Chupa Chups and the packaging ingenuity from Unilever Calippo Shots to create a truly exciting range.

In the US we are now developing an innovative concept for a range of Airheads flavoured freeze bars with market leader Jelsert, which will hit the shelves in spring 2017.

What licensing deals do you have in the pipeline for Chupa Chups?

With Chupa Chups we keep expanding our characteristic colourful and fun style, this time to new fashion deals with popular underwear retailers and on trend editions with leading cosmetic groups, which we will reveal soon. We are working on new designs with our global fast fashion licensees for next year’s spring season. The brand is also quickly conquering the US market, where the first beauty range is being shipped into key retailers such as Claire’s and Walmart.

What about your Airheads brand? What can we expect to see from that property in the licensing space?

Airheads is at a particularly sweet moment. This year the brand celebrates its 30th anniversary and many events and promotions have been planned that will make it unforgettable. In this memorable year, the brand has teamed up with the convenience store 7-Eleven and the fast food restaurant Taco Bell, for a special edition of an Airheads Xtreme ice drink.

To top it off, this June IT’Sugar, the US’s most popular candy destination will open an Airheads corner in all of its stores across the nation with an amazing range of tops, bottoms, accessories and special Airheads candy offers.

What else do you have planned for the year ahead?

We are presently working on an art project for Chupa Chups with an irreverent UK pop artist on his unique interpretation of our icons. His surprising mix of ideas will be revealed at the Brand Licensing show where it will no doubt stir emotions and catch the attention. This artwork will allow a totally new fashion approach to create retail experiences and inspire lifestyle categories. But that’s all I am allowed to tell you for now.

Do you have any other licensing initiatives going on?

In Japan, we have a local jewel brand of power mints called Frisk. We have recently started a licensing program for this brand aimed at an adult male target with a premium character, in line with the brand image. It is kicking off really well with several partners for toiletries and apparel, capitalising on Frisk’s equity of freshness. Japan has always been one of our best performing markets for Chupa Chups and it is very rewarding to see that we can also build a program there with a brand with a totally different identity.

Anything else you’d like to add?

For Chupa Chups we are discussing several co-branding projects with renowned characters and properties that are ideal for dual lifestyle opportunities that can stand out on the shelves. With our Asian partners we are working on new seasonal events – Chupa Chups is always a guarantee to spark the fun and pep up the colour at any occasion.

On a design level we are creating new artwork to develop innovative products for kids and babies, such as toys and nursery items. Today’s millennial mummies have grown up with Chupa Chups, and we have really cute designs to develop sweet baby products with. Chupa Chups is also great to inspire craft toys, or recipe ideas to experiment in the kitchen.

Another category that we are actively exploring is the helmet category, as we are looking to replicate on an international scale the huge success we had with the motor helmets with the iconic wrapper design in Spain. Just imagine a street full of ‘lollipops on wheels’.

PERFETTI VAN MELLE CREATING ENJOYMENT!

Friday, June 3rd, 2016
The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers around the world for nearly 60 years. The brand’s diverse profile of more than 100 flavors and colorful marketing – much of which is focused on its distinctive flower logo designed by Salvador Dali – have helped make it a leading candy brand.

Perfetti Van Melle, the worldwide confectionary company that has owned the brand since 2006, believes in spreading the joy of Chupa Chups® through more than just the lollipops themselves. “We try to have everything we do speak about the brand, and tell stories around the brand in different ways,” says Christine Cool, licensing area manager for the Barcelona-based company. “Our products truly give a sense of enjoyment to people.”

Product licensing is one way the brand tells its story.
Chupa Chups® licensing originated in the late 1990s in Spain, when the brand was approached by Spanish and European stationery, apparel and eyeglass makers interested in extending the brand. This interest led it to establish a formal licensing division in 2000.

“Our company founder was a visionary who understood the value of licensing activity,” Licensing Area Manager Marta Ballesteros says. “The goal of our licensing division since the beginning was to extend the brand across a variety of sectors to create additional visibility and revenue.”

The Chupa Chups® lollipop was invented in 1958 and first trademarked in 1962. The brand has a presence in more than 150 countries and is the global market leader in Europe, Russia and Japan in the lollipop segment.

Making a Connection
Chupa Chups® today has dozens of active licenses. Lifestyle products bearing the brand include apparel, fashion accessories, personal care items, stationery and gift items. The brand has thousands of licensed product references available in hotspot retailers worldwide, including high-fashion retailers such as Zara and H&M.

Perfetti Van Melle expanded its licensing efforts beyond Chupa Chups® in 2010, when it started licensing its Airheads® candy brand in the United States. Last year, the company expanded licensing efforts to include its two most popular mint brands: Mentos®, which it licenses in Europe and the USA; and Frisk, the leading mint brand in Japan. All three brands have inspired lifestyle and gift lines available in their respective home markets.

“We see licensing as the perfect communication tool to refresh our brands and keep them constantly trending while also increasing their visibility,” Ballesteros says. “From a marketing perspective, licensing creates new touch points with our consumers and creates greater loyalty for the brand.”

Most licensing deals tend to have a three-year lifespan, though several of the brand’s apparel partners have been on board for more than five years. The brand’s longest-lived licensee, Coty, has produced Chupa Chups®-themed fragrances available in Europe for more than 10 years.

One of the company’s biggest strengths in licensing is its expertise in graphic design. “Our brand has a very clear identity, starting with the logo,” Cool says. “We have created more than 1,000 different graphics and images around the brand since we first started licensing. Our partners have told us that our wealth of new designs and ability to align with the latest fashion trends is what they appreciate most about our brand.”

Perfetti Van Melle’s brands also have unique aroma profiles, making them a natural for fragrances as well as air fresheners. “Our brands have a very clear identity and make an emotional link with customers,” she adds.

Keeping Cool
The initial Airheads® licensing effort gave Perfetti Van Melle its first experience in the food and beverage category, which today is a major focus area for the Group’s licensing division.

A licensed Airheads® ice cream, marketed by Unilever from 2010 to 2014, was so successful in the United States the company expanded the concept. Today, ice cream manufacturer Koldwave produces more than 10 SKUs of Airheads-branded ice cream available across the United States. A line of Airheads® freeze bars produced by JelSert will hit the U.S. market in 2017.

Perfetti Van Melle recently signed an agreement with Unilever to produce ice cream for the European market. A range of individually wrapped Chupa Chups® Calippo Shots ice creams with flavors including cola with lemon and sour cherry with banana will launch this summer.

The company plans to extend its efforts beyond ice cream and into other food and beverage products including baked goods, beverages and desserts, Ballesteros notes.

Staying Innovative
Although much of Perfetti Van Melle’s licensing efforts in the United States have centered on the Airheads® brand, it recently took a major step to introduce Chupa Chups® and Mentos® for licensing opportunities stateside.

The company last year reached a deal with IT’SUGAR, a specialty candy store with more than 90 retail locations in US hotspots, for a “shop-in-shop” concept. IT’SUGAR locations feature a “Chupa Chups® Corner” with candy as well as other licensed products including apparel, pillows and accessories.

The concept proved so successful that in June IT’SUGAR will launch an in-store concept for Airheads® in recognition of the brand’s 30th anniversary. “This is a concept that is really based around the enjoyment of candy,” Cool says.

Perfetti Van Melle continues to seek new ways to present Chupa Chups® and its other brands to customers. One of the company’s more unique licensing initiatives is a limited-edition Mentos® car, manufactured by French carmaker Citroën for the French market.

“We keep innovating all the time with all of our brands and believe in staying on top of development and making high-quality confectionery products,” Cool says. “Our company philosophy is based on continuous innovation, having high quality standards for our products and tapping into consumers’ desires.”

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

Thursday, May 19th, 2016
Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

The company has partnered with Beanstalk (booth G156), a global brand extension agency, to develop food and beverage extensions with Airheads® in the United States. Beanstalk helped to launch an assortment of Airheads® ice cream in in the U.S. in 2015 with Koldwave Foods. This year, Airheads® fans will be able to experience their favourite candy in new water-based frozen novelty products that capture all the flavours of Airheads®. Through a partnership with Jel Sert, also brokered by Beanstalk, Airheads® will launch shelf stable freezer bars in 2017. Perfetti is already exploring new exciting opportunities to take the intense and tangy Airheads® flavour to desserts, beverages and bakery products.

With their exuberant and colourful image, these brands are also perfect for lifestyle categories and they are represented by boutique agencies with a great understanding of the brands’ art DNA: Jewel Branding & Licensing represents Airheads®, while Lisa Marks Associates represents Mentos® and Chupa Chups®.

This 2016, the popular candy brand Airheads® celebrates its 30th anniversary with an Epic Birthday Bash, new launches and incredible surprises. In its new campaign, the brand celebrates the deliciously playful experience it offers to fans who want to spark fun into life’s everyday moments. This spring they will discover that 7-Eleven offers a real Airheads® Xtremes Slurpee®!

Furthermore, this June, the first ever Airheads® shop-in-shop will open in IT’Sugar, the country’s most loved candy hotspot. IT’Sugar and Airheads® will premiere an exclusive line of new apparel, squishy pillows, and fun candy-colored accessories along with candy in special and giant formats, in stores across the nation.

On the licensing front, new lifestyle projects will be revealed very soon, inspired by the striking fashion artwork which will be presented by Jewel Branding & Licensing (booth J101) and which will thrill tweens and retailers alike.

Chupa Chups® has been licensing its iconic logo, designed by Salvador Dalí, and its amazing artwork to an array of lifestyle collections across Europe and Asia for over fifteen years. Now Chupa Chups® takes this sweet success story to the North American market, represented by Lisa Marks Associates (booth H108), who also represents Perfetti’s most international brand: Mentos®.

Mentos® is a truly global brand which enjoys huge international brand awareness. Inspired by its unique heritage and fresh and fun characteristics, an art portfolio has been developed to roll out categories that reflect the cutting-edge interests of the Mentos® consumer to include apparel, personal care, electronics and sports, targeted to young adults across the US and the European market. The brand’s minty and fruity aroma profile and chewy texture can inspire amazing products.


For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J101 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com. Booth H108 at the Licensing Expo.

For food and beverage opportunities on Airheads® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G156 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

Chupa Chups® finalist of the Brand & Lifestyle Licensing Awards

Wednesday, March 16th, 2016
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three categories.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

Winners of all the B&LLAs categories will be unveiled at an event at The Dorchester Hotel on April 20th.

Perfetti van Melle Signs License Agreement with Unilever for Chupa Chups® Frozen Treats

Wednesday, March 2nd, 2016
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups®. The products, including Chupa Chups® Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Launched in 1958, Chupa Chups® is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups®, says, “Chupa Chups® as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups® licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups®’ distinguishable brand equities and flavours into the ice cream category.”

BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PVM BLE BOOTH!

Tuesday, September 22nd, 2015
One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

The leading confectionery house, Perfetti Van Melle, always offers its consumers new ways to experience these brands’ long standing heritage and built-in brand awareness. They allow for massive opportunities in licensing, both for lifestyle oriented products as in the food and beverage aisles.
Indeed, in food and beverage extensions, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make products stand out on the crowded retail shelves. The Beanstalk has been appointed in exclusivity by Perfetti Van Melle to take Mentos®, Chups Chups® and Airheads® into selected food categories.

Jumbo brand Chupa Chups® has already signed up with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream. Full details about this exciting launch will be revealed during the BLE 2015.

“Among the novelties which we will present at BLE, we will offer the preview of our new fashion artwork. Don’t miss out on the Cheeky Chupa designs and the nostalgic artwork of Mentos®, for example, which are particularly suited for apparel or stationery launches. We also look forward to discussing with our partners how the sweet or fresh candy aromas can be transformed into big business opportunities on air or personal care products.“ says Christine Cool, Area Licensing manager of Perfetti Van Melle.

Furthermore, on the first day of the show, in the PVM booth (M10) at 12:00h, the company will announce this year’s best performing international licensee and agent.

On Wednesday 14th at 2:15pm, visitors are invited to assist at the panel on “Direct-to-retail featuring brands and retailers”, which is organized by SPLICE and the Licensing Academy and where Christine Cool will introduce the Chupa Chups® experience.

If you like surprises give yourself and your licensing business a treat and make sure to visit the Perfetti van Melle booth at M10. Big things are waiting there for you!

IT’SUGAR BRINGS SENSATIONAL SUCKERS TO THE STATES EN MASSE WITH LAUNCH OF CHUPA CHUPS SHOP-IN-SHOPS NATIONWIDE

Monday, June 22nd, 2015
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.


IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.

"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”

A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.

“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”

Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.

Opening event video: https://vimeo.com/131135430

http://www.itsugar.com



About IT’SUGAR:
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, please visit www.itsugar.com.
For more information on IT’SUGAR, or samples, please contact Lauren at Laurenh@foxgreenberg.com.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND FOOD & BEVERAGE OPPORTUNITIES

Tuesday, May 26th, 2015
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.

In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.

Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination. Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J24 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com . Booth H43 at the Licensing Expo.

For food and beverage opportunities on Airheads®, Mentos® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G89 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

THE ULTIMATE 3 IN 1 FLAVOUR PALETTE: MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Monday, March 2nd, 2015
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!


Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.


The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.


This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.


Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.


The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.

Chupa Chups gets more fashion than ever with H&M!

Tuesday, February 10th, 2015
The world’s sweetest brand now also has apparel and fashion accessories for girls available at one of the hottest fashion retailers: H&M.

Look out for a trendy top for girls, decorated with the iconic Chupa Chups logo and a cute and sweet neckless in your nearest store, or order it from home by visiting H&M’s online store!

This is just a taste of new exciting items that will hit the shop very soon!
Don’t lose out on this opportunity to put colour to your days!

Chupa Chups sweet touch in Italy

Thursday, December 18th, 2014
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.

Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.

Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.

Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!

THE SWEET’N FRESH LICENSING PROGRAMS OF PERFETTI VAN MELLE

Wednesday, October 15th, 2014
After successfully introducing its brands CHUPA CHUPS® and AIRHEADS® in the licensing arena, Perfetti Van Melle is now preparing a dynamic licensing program with two of its other confectionery classics: MENTOS®, its most international brand, and FRISK®, Japan’s leading mint brand.

The third largest confectionery Group in the world will leverage these brands’ unique heritage and strong emotional connection with their fans to extend the brand to lifestyle categories.

As is already the case with Chupa Chups®, what will make these Perfetti Van Melle brands really stand out from the licensed brand crowd is their fantastic collection of artwork, which is enlarged every year with new designs in line with the hottest trends of the moment. Each in their own characteristic style: fresh, colourful and premium designs, some even with a nostalgic retro look and all with a fashionable and trendy twist. Visitors to the Brand Licensing Europe show will be able to see a preview of the designs that will be launched in 2015.

Christine Cool, Perfetti Van Melle Licensing Area Manager says: “At the Licensing Division we are very excited to bring four of the most exciting brands of our group together to the BLE show. It’s the perfect platform to show the industry the personality and potential of these brands, which are all very unique. We are particularly proud of the artwork that has been created to take these brands to new categories, which will no doubt create an impact in the market. BLE visitors are welcome to have a peek at our designs in our booth or to get a free treat from our candy brands.”


CHUPA CHUPS
The international licensing program of Chupa Chups® counts over 60 licensees worldwide who develop 2,5 million licensed products in over 50 countries in fashion and lifestyle categories such as apparel, personal care, gifting, home or stationery.
The Chupa Chups® licensing program is further expanding into new territories: this year 3 new licensing agents have been appointed: PS Not just Another Agency for Benelux, Biplano for Spain and Eurolizenzen for Gas.
Furthermore, Chupa Chups® has secured a raft of new deals across a range of categories: personal care worldwide with Aspire Brands (Lip Smacker), gadgets in the UK with Paladone, lip balms in Italy with Paglieri System, still in Italy stationery with Accademia, among other deals that will be announced shortly.

The co-branding project with Betty Boop™ (King Features Syndicate), one of the cheekiest and iconic animated character properties in the world, keeps going full speed ahead. In view of the initial success in several European countries, both groups have decided to extend this cute collaboration also to Japan and the UK. The first apparel, stationery, accessories, phone covers and personal care products will be on the shelves next spring summer 2015.

But there is more! For the first time in its licensing history, Chupa Chups® is also studying partnerships with global players in the food and beverage industries where a huge potential is seen in many categories such as flavoured water, ice-cream and juices, to name a few.


MENTOS
Mentos® is one of the biggest candy brands in the world, currently sold in more than 130 countries, where it enjoys a huge brand awareness. The brand ranks number 1 in the global mint category and 3 in the combined candy and chewing gum! Perfetti Van Melle will leverage this brand’s unique heritage and strong emotional connection with candy lovers to develop a fresh lifestyle licensing program in several categories. Mentos® is perfect to develop original concepts that transmit freshness and fresh ideas as well as fantastic flavours on categories such as apparel, personal care, accessories, electronics, stationery & publishing, gifting, games, or sports.
The Mentos® program will focus on young adults, both boys and girls, and it will be developed across the European market and in the US as of 2015.
For the development of the Mentos® strategy, original fresh and retro artworks have been developed in fresh blue tones and delicate pastel shades to support the programme and select the right partners to represent the brand.


AIRHEADS
In the United States, Perfetti Van Melle is running a successful licensing program with Airheads®, the popular and colourful chewy bars and belts found in candy aisles throughout America. The Airheads® Popsicle by Unilever is one of the best-selling SKU’s across all frozen novelties in major grocery chains.
The awesome taste of the Airheads® bars will now also be taken to a new variety of ice cream flavours and frozen novelty products with Spring Creek Holdings of Koldwave Foods, a true market leader in this category in the US. They are currently developing a range of products with Airheads® flavours and textures which will create an exceptional “buzz” in the market in 2015.
This year the brand has also created a new style guide in line with its up-aged “Airheads® Moments” positioning, which celebrates the positive outcome of airhead moments. The quirky illustrations around the “Airheads® Moments” matter combined with vintage designs inspired by the eighties will definitely appeal to US millennials who adore Airheads® as a pop culture icon. The Beanstalk agency will offer these new assets to drive the expansion into several lifestyle categories such as apparel, cosmetics, stationery and fashion accessories.


FRISK
Every Japanese knows the famous Frisk® power mints. Frisk® is Japan’s leading mint brand and was elected “Best Food Product of the Year” in the country. They are small and discreet, but hi-quality power mints, very refreshing and cool to be seen with. Just like the new Frisk® style guide, created by an Italian fashion design agency, which offers a style interpretation with this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
As a first step of the program Frisk® will develop some premium co-branded projects, to later spread the sharp and fresh philosophy to key categories such as personal care, apparel and accessories.


The licensing future has a sweet and fresh outlook!

CHUPA CHUPS INKS INTERNATIONAL DEAL WITH H&M FOR APPAREL AND ACCESSORIES

Tuesday, July 15th, 2014
H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.

CHUPA CHUPS® TO BE REPRESENTED BY BIPLANO IN IBERIA

Thursday, June 5th, 2014
Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.

Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign”.





About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVM Licensing Division: marta.ballesteros@es.pvmgrp.com

Perfetti Van Melle has climbed up positions in the ranking of the “Top 150 Global Licensors”

Thursday, May 29th, 2014
Perfetti Van Melle’s popular candy brands Chupa Chups® and Airheads® continue with a healthy growth of their licensing programs as evidenced by the License! Global Magazine, one of the most respected publication of the licensing industry.

Perfetti Van Melle is climbing positions year after year and it’s now in the 130 position, being one of the few confectionery names included in the ranking.

The “Top 150 Global Licensors” report provides the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide.

To know more about the report, go to the link below:

http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2014.html#148

CHUPA CHUPS ANNOUNCE NEW STATIONERY PARTNER FOR SPAIN

Wednesday, April 2nd, 2014
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.
Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.
The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”


____________________________________________________________________________________________


About Perfetti Van Melle Group:

Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programs are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division (marta.ballesteros@es.pvmgrp.com) or visit: http://www.perfettivanmelle.com / www.chupachupsuniverse.com

About Dohe:

Dohe, S.A. is a Spanish company dedicated to the manufacturing and distribution of office material and stationery.
Dohe is specialized in filing, school products, diaries and a wide range of office consumables.
Since it began operating in 1988, Dohe, S.A. has become a market leader, manufacturing its products with the most advanced technology and guaranteeing the highest quality.
The items included in his catalogue cover the most diverse needs of his clients:
- School supplies: A wide variety of products with the most up-to-date ranges and licenses.
- Office supplies: Every item for all filing requirements.
- MTL: Product line which includes all office consumables and supplies.
- PKA: An extensive range of packaging and mailing items.
- Diaries: Market leaders in diaries, with the largest range and the highest quality.
- D’Art: Writing items for the office.
- Vesta: A wide range of notebooks.
Dohe S.A. Committed to quality.
For further information, please contact Ismael García, Marketing Manager ismaelgarcia@dohe.es or visit: www.dohe.es

Chupa Chups and Lip Smacker to give authentic sweet taste and colour to all trendy lips around the world!

Thursday, March 27th, 2014
Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.

Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world!

Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.”

Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment”

The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.

The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!

Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups® Brand in Greater China

Friday, March 21st, 2014
Perfetti Van Melle Grows its Relationship with Beanstalk

Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®. Beanstalk will leverage Chupa Chups®’ unique heritage and strong emotional connection with sweets lovers to extend the brand to lifestyle categories, including apparel, personal care, video games, apps, sporting goods, home textiles, stationery, gifts, pet accessories, among others. The programme will target teens, tweens and the young at heart.

Josephine Law, Managing Director Beanstalk Asia, says, “Chupa Chups®’ strong brand personality is widely admired as a result of its iconic, colourful imagery and unique flavour profiles. The brand has universal appeal, lending itself well to extensions outside of the core confectionery area. We are excited to begin working with such a beloved and iconic brand, and to continue expanding its reach with innovative and fun products.”

Marta Ballesteros, Senior Brand Manager Licensing at Chupa Chups®, comments, “Chupa Chups® is a truly international brand as a result of its global awareness and emotional link to a diverse group of consumers. Over the years, we have successfully extended our core brand values into exciting product categories for our fans. We are thrilled to be expanding our licensing programme into another important market. Beanstalk has over 20 years of experience helping iconic brands extend their reach global footprint, making them an ideal partner to help us properly execute a strategic licensing programme in Greater China.”

Beanstalk is already a partner of Perfetti Van Melle in the United States, where it has represented its Airheads brand since 2009.



____________________________________________________________________________________________

About Chupa Chups:
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

For further information, please visit: www.chupachupsuniverse.com


About Perfetti Van Melle:
Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: http://www.perfettivanmelle.com

About Beanstalk:
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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CHUPA CHUPS® TO BE REPRESENTED BY INFINISS IN THE SOUTH KOREAN MARKET

Friday, March 21st, 2014
Chupa Chups has selected Infiniss co ltd, a leading licensing agency in the Korean market, as an exclusive partner to represent the brand for licensing opportunities in the country.

Infiniss, which is already the licensing partner of other well-known companies/brands, will be responsible to expand the licensing program in Korea, developing the loved and renowned Italian confectionary brand Chupa Chups® as a total lifestyle concept targeted primarily at teenagers.

Chupa Chups® was launched in Spain back in 1958 but at present the brand belongs to the Italian confectionery group Perfetti Van Melle, which ranks third in the global sugar confectionary market.
Chupa Chups has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late sixties.
Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries.

Over the years, the brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing program which is rapidly expanding into its key markets such as Korea, where the brand has been present already for a few years.

A joint strategy has been designed to build a new programme over the next three years in which Infiniss will manage licensees across a wide range of lifestyle categories such as apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys, among others. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.

Marta Ballesteros, Senior Brand Manager at Chupa Chups® says: “We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment.”



___________________________________________________________________________________________


About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.

In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager Licensing or visit: http://www.perfettivanmelle.com / www.chupachupsunivere.com



About Infiniss co ltd:
Established in 1991, Infiniss has become a world class leader in a brand extension / licensing program for its international clients for over the past two decades.

Infiniss provides a distinctive range of full spectrum of licensing services that include brand positioning, identification of licensees, product developments and intellectual property management and protection programs within Korea.

Infiniss has developed successful licensing programs with world renowned brands: Chupa Chups, Pininfarina, Audrey Hepburn, Van Gogh Museum Amsterdam, Black & White Collection.

For further information, please contact Jason Lee, Brand Management Division Managing Director or visit: http://brand.infiniss.com/

Chupa Chups appoints P&L Global Network to expand the brand in Mexico

Thursday, March 20th, 2014
P&L Global Network announces it has been appointed by Perfetti Van Melle Group as the exclusive licensing agency of the evergreen property Chupa Chups® for Mexico. P&L Global Network will be responsible for the implementation & launching of the Licensing Program.

Chupa Chups®, one of the most famous candies and part of the graphic history of the 20th century for its iconic logo designed by the artist Salvador Dalí, is a world renowned brand for its great strength and personality, symbol of color and fun.

Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavors in eye catching colorful wrappers, are consumed all over the world.

Christine Cool, Senior Brand Manager at Chupa Chups® stated: “As experts in lifestyle licensing programs, P&L Global Network is the ideal partner to leverage Chupa Chups’ brand equity through a dynamic lifestyle licensing program. Their understanding of brands and consumer trends combined with their know how to position the property in the right distribution channels, are the perfect corner stone to construct a solid program in the Mexican market.”

Fanny Salazar, Head of Licensing Division of P&L Global said, “We are thrilled for this association with such a fantastic brand. Chupa Chups® is a well-established brand in Mexico, we have been following the success of the licensing program in other markets for many years and always admired the lifestyle approach and the way the brand extension program have been implemented. We have no doubt that the colorful and playful appeal of the brand will be translated in a winning licensing program in Mexico and we feel really proud to be part of it.”

Chupa Chups® and P&L will implement a lifestyle program to expand the brand in Mexico with collections for men, women and children that represent a young, fresh and carefree spirit! Chupa Chups® has developed a huge variety of designs which are a key factor to their success in the market. From sweet, flavored and cool POP art for youngsters, to a nostalgic Vintage look for a more adult target, the brand will focus on extending into categories such as apparel, personal care, fashion accessories and other lifestyle opportunities. P&L will also strive to maximize the program through Direct-to- Retail and co-branding collaborations.


___________________________________________________________________________________________


About Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.

Chupa Chups®, the international lollipop brand with a strong personality, huge awareness and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding worldwide. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavors and colors to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.

Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com



About P&L GLOBAL NETWORK:
P&L Global Network specializes in the representation of lifestyle and entertainment brands to build licensing programs, brand extension programs and DTR programs. We represent internationally recognized brands; we work with leading global companies and with the largest retailers in the region. P&L has a fully integrated operation that allows an objective vision of the business maximizing profitability on a regional and local basis with one objective: to build successful business for our licensors, licensees and clients.

P&L Global Network Entertainment Division represents:
DreamWorks Animation (How to Train your Dragon), Paramount Pictures (new releases and classics), PlayStation & IP Games, Sanrio (Hello Kitty), Garfield, Kimmidoll (Collection, Love and Junior), Dracco (Filly, Zombie Zity), Ludorum (Chuggington), Fox BabyTV.

P&L Global Network Lifestyle Division represents:
Paul Frank, Tokidoki, Donald Trump Signature Collection, Donald Trump Home, Versace 19.69 Abbigliamento Sportivo, Harvard, UCLA, Jeep, Royal County of Berkshire Polo Club, David&Goliath, Fox Utilisima.

CHUPA CHUPS® TO BE REPRESENTED BY WILD PUMPKIN LICENSING

Tuesday, January 21st, 2014
Wild Pumpkin Licensing International Pty Ltd has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Australia and New Zealand.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups®’ Licensing Division.

Wild Pumpkin is planning to roll out a programme over the course of a three-year deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, cosmetics, fashion accessories, footwear, and homewares of which are targeted primarily at teenagers.

“Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups® in the Australian and New Zealand Markets. The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program.” enthused Lim Mi-Kyoung, Managing Director of Wild Pumpkin Licensing International.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com


On Wild Pumpkin:
Wild Pumpkin is a market leader in Brand licensing, management, product development and retail placement, offering a specialized, strategic management and consumer marketing consultancy to brand owners, licensors and licensees both domestically and internationally.
For further information, please contact Lim Mi-Kyoung, Managing Director at Wild Pumpkin Licensing International: lim@wild-pumpkin.com

Chupa Chups® lollipop look of UNIQLO

Wednesday, December 11th, 2013
UNIQLO has teamed up with Chupa Chups®, the world’s most famous lollipop brand, to launch a range of long sleeve T-shirts and hoodies for girls, to hit its stores worldwide in December.
UNIQLO previously produced popular Chupa Chups® T-shirts, and now launches two full collections inspired by the sweet brand.

Chupa Chups® is known worldwide for its unique and colourful wrappers, wide variety of flavours, and high quality. UNIQLO has translated this joy to its kids clothing line. The long sleeve T-shirts are a treat for the eye, with iconic logo motives, popular lollipop flavour designs, and delicate daisy patterns. The hoodies also come in soft tones, with lollipop patterns and retro designs, reminiscent of the early days of Chupa Chups® - the brand was launched in 1958 and its original logo was designed by Salvador Dalí. The holiday season promises to be extra sweet with this collection of long sleeve T-shirts and hoodies in soft candy colours!

The Licensing Manager at Chupa Chups® Licensing Division said, “UNIQLO and Chupa Chups® are both popular brands, and they are a great match together for an original style.”
Kid’s Merchandiser at UNIQLO, said, “Chupa Chups® is iconic, and brings back memories of childhood fun. Its colour and energy is a great addition to our collection of light hearted UTs”.
The Chupa Chups® collection will be available in Japan, China, Hong Kong, Korea, Thailand, Malaysia, Taiwan, Philippines, United States, France, United Kingdom, Russia, Australia, Indonesia and Singapore.

And soon there will be more to enjoy - another fun Chupa Chups collection, with playful colours and patterns, is already being designed for next spring!

CHUPA CHUPS: SWEET SPOT FOR DIGITAL GAMES

Tuesday, November 26th, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with 4 Dots Media to expand the brand into the digital games category.

A range of five funny and colourful Chupa Chups® Apps will be available in US, Canada, UK, Australia and Hong Kong, and very soon in other EU territories, through Apple iTunes, Google Play and Amazon –Android platforms.
The first game of the collection, “Chupa Chups® Maker”, was launched in August and It has already reached more than half a million downloads. It’s been really successful and the consumers are showing a very positive reaction.

The game allows players to make and share their own personalized versions of the world famous lollipops from scratch! They need to use their creativity to invent their own lollipop by choosing their favourite flavour among many different ones such as Cola, Cherry, Strawberry Banana, Caramel, Piña Colada and many more! Then they can fill the molds, select a fantasy lollipop stick and also create toppings with alphabet letters, numbers, sprinkles, Chupa Chups® gummies… and finally wrap it in the characteristic Chupa Chups® wrappers. Once the lollipop is made, there are two choices: either “eating” the lollipop itself by swiping fingers on the device, or sharing it with friends! “Chupa Chups® Maker” is fun for all ages!

The second game was released in October. It is a hidden-object themed game called "Chupa Chups® Hidden Objects". The game consists of finding the lollipops and other items in many screens with amazing designs.

The third game is already in the pipeline: " Chupa Chups®: Spot the Difference" where the fans of the brand will need to find the differences between two very similar screens. Are you up for the challenge to spot the difference quickly?
Next year, Chupa Chups® will keep surprising us with more games to come. One thing is sure, good fun is guaranteed!!



On 4 Dots Media:
4 Dots Media is a brand and licensing agency representing mobile game developers worldwide. Their developers are located throughout Asia and in the US. Some of their clients have developed games that have ranked in the top 5 overall apps, and others have continuously maintained a position within the top 200 listed games for months and years in the app stores (as ranked by App Annie). Their clients’ mobile/tablet games are developed and published cross-platform on: Apple iTunes and on Android-Google Play and Amazon's AppStore. 4 Dots Media is commonly regarded as a "one-stop shop" to connect licensors with top game developers to create engaging branded mobile games in the digital space.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads, the iconic brand which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at Chupa Chups® Licensing Division: Marta.ballesteros@es.pvmgrp.com

Hong Kong families to experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year in “The Link x Chupa Chups® Colour Your Mind Playground”!

Friday, November 22nd, 2013
This Christmas, Chupa Chups® and The Link Management Limited, have teamed up to create an amazing thematic event which takes place in Hong Kong as of November 8th.
The Link’s Lok Fu Plaza will be filled with vibrant colours and seasonal melodies as it shares the festive spirit with everyone! For the first time ever, The Link will be teaming up with the popular lollipop brand, which is celebrating its 55th anniversary, to present “The Link x Chupa Chups® Colour Your Mind Playground”. Lok Fu Plaza is transformed into a colourful Chupa Chups® paradise where visitors, families and children, will be able to experience the joy of Christmas as they indulge themselves in this festive atmosphere.

Colour Your Mind with the World’s Largest Chupa Chups® Christmas Playground
At over 10,000 square feet, the world’s largest Chupa Chups® Christmas Playground features many giant Chupa Chups decorations, including an almost 2,000 sq ft Chupa
Chups® Maze, a soaring Hot Air Balloon, an exciting Ferris Wheel and a Festive Christmas Train. These fun attractions will combine to provide the perfect venue for visitors to enjoy special Christmas moments. The playground is decorated in colourful decorations that can uplift the minds of visitors, and also inspire children’s creativity and development.

Hong Kong’s First Chupa Chups® Music Stairs Promote Healthy Living
The Link x Chupa Chups® Colour Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. These Chupa Chups® music stairs – Hong Kong’s first of their kind – spiral upward, and each step is a piano key that leaves a trail of melody as people walk. In addition to encouraging visitors to use their imagination to create wonderful Christmas tunes, the staircases encourage people to take the stairs more often and promote a healthy lifestyle.

The Link shopping centers dress up by Chupa Chups®
Ten of the main shopping malls of The Link are also fully decorated with the colourful and eye catching graphics of the popular candy brand, and the city will be invaded by the Chupa Chups® Christmas spirit with an outdoor advertising campaign of billboards and buses.
Inside the Lok Fu Plaza mall, an 8-metre-tall candy machine is filled with a variety of Chupa Chups® flavours, giving visitors the chance to make a unique and delicious Christmas wish.
Besides the giant decorations, other exciting activities include the Chupa Chups® Connecting Flavours Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups® Pop-Up Store, Chupa Chups® Christmas Game Booths and Chupa Chups® Xmas Parade.

Limited edition Chupa Chups® premium items.
Customers can also bring the Christmas spirit home by spending at least HK$2,000* at selected shopping malls of The Link, which entitles them to exclusive limited edition Chupa Chups® premiums.

No doubt this Chupa Chups® Christmas event will become the talk of the town.
Everything is set to spread the fun and to have all the Hong Kong families experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year!

CHUPA CHUPS® AND KING FEATURES SIGN AGREEMENT TO CO-BRAND ICONIC LOLLIPOP PROPERTY AND BETTY BOOP™

Tuesday, October 22nd, 2013
King Features Syndicate and Chupa Chups® have reached an agreement to co-brand the name, and distinctive logo from the world-renowned lollipop brand with the name and likeness of Betty Boop™, one of the most iconic animated characters in history.

The Chupa Chups® brand, which belongs to the Italian confectionery Perfetti Van Melle, was launched in Spain in 1958. Its famous logo was designed by Salvador Dalí. Today, Chupa Chups® is a global brand with a huge international awareness as the most popular and consumed lollipop in the world. Every year, billions of these high quality candies, with a huge variety of flavors in the characteristic colorful wrappers, are enjoyed by people of all ages in 150 countries. In fact, Chupa Chups® enjoys a tremendous emotional link with its customers and has become a part of popular culture to the point of becoming a generic name for lollipops.

As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Created in 1930 by legendary animator Max Fleischer, Betty Boop is one of the most popular and successful licensed characters in entertainment history. Today there are nearly 200 licensees in the United States and nearly twice as many internationally that produce quality merchandise in virtually every category that bears Betty’s unique likeness.

“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”

“This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market,” said Marta Ballesteros, senior brand manager for Chupa Chups.

King Features will seek licensees for the co-branded merchandise in the following categories: Apparel, Fashion accessories, Footwear, Housewares, Smartphone and tablet accessories, Party goods, Stationery, Giftware, Apps and digital games.

CHUPA CHUPS TO WRAP BLE 2013 VISITORS IN AN EXPERIENCE OF THE SENSES

Monday, September 2nd, 2013
At this year’s Brand Licensing Show, Chupa Chups® is excited to be a part of the new brand’s section, where the popular lollipop will surprise us all again with an experience of the senses that will be hard to forget. In a setting which reflects the brand’s core essence and DNA, Chupa Chups will present its new designs with genuine artistic twist. Chupa Chups will also announce a string of nearly 20 new licensees which have recently come on board the sweet universe across European and Asian markets.

On the first day of the show, at noon a press event will be held at the booth to reveal this year’s best performing licensee and agent, as well as some exciting new collaborations. Visitors should also not miss out on the brand experience show to which they are invited on the first day at 14.00h in the Brand Theatre.

Visit Chupa Chups at booth M20, come and let yourself be captured by the very essence of Chupa Chups®!

Japan to cool off this summer with the Chupa Chups Ice Candy Maker

Wednesday, July 17th, 2013
Fans of the brand can now transform a classic lollipop into a tasty and giant ice pop with an innovative Chupa Chups dessert machine designed by Takara Tomy T Arts.

Chupa Chups, the most famous lollipop brand in the world, has teamed up with the Japanese toy manufacturer Takara Tomy to release the coolest ice candy maker in the market.

This new invention allows to make out of a classic lollipop combined with any beverage of your choice, a 6cm diameter Chupa Chups ice candy! So both kids and adults are guaranteed to have a big Chupa Chups ball while making their treats.

The innovative machine is very user friendly and there are only four simple steps that need to be followed to make a yummy ice pop in a few hours:

1. Stick a Chupa Chups into the Ice Candy Maker.
2. Fill it with any liquid such as juice, milk, cola…
3. Stir the body with the handle to make the candy melt in just 3 minutes.
4. Finally, put it in the freezer overnight. Then, a big piece of ice candy will be waiting to be bitten into the very next day.

Creativity is guaranteed when trying to figure out which flavours to mix from the dozens of different delicious Chupa Chups flavours with an endless variety of drinks: Cherry Chupa Chups and coke, Strawberry cream Chupa Chups and milk,… What’s your favourite combination?

This product is already flying off the shelves of specialty stores, toy stores and convenience stores in Japan!

B + AB GOES SWEET IN ITS SPRING LAUNCH WITH CHUPA CHUPS®

Thursday, June 13th, 2013
Chupa Chups®, the life less serious brand, and the Hong Kong fashion brand B+AB (IT Fashion Group) have joined together to develop a limited edition of apparel and accessories launched last April. The products are available in all B+AB stores in Hong Kong, Macau and China, and will be also available very soon on B+AB webpage: http://www.bplusab.com

This funny Chupa Chups® collection, “We love Chupa Chups”, contains fashionable outfits from head to toe, including ladies wear, accessories and handbags that put a sweet touch to personal style and identity. Tees and jackets are definitely the must-have items this season, not to mention the comfortable accessories - hairband, umbrella and cushions.

The cute rabbit’s icons of B+AB are having a ball feasting on the Chupa Chups® lollipops all over the store windows and corners inside, creating the atmosphere of a sweet and fun lifestyle.

ChupaChups pops out of its wrapper to delight us with a recipe book!

Friday, May 31st, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with Marabout, a division of the leading publishing house Hachette, to delight us with a recipe book full of colourful sweetness.

The French editorial company, leader in the practical book in the field of food, health, education as crafts or decoration, has expanded its series of recipe books “Les 30 recettes culte”, a collectable series of mini recipe books. It is based on collaborations with popular food and beverage brands, which is now completed with 30 original Chupa Chups® recipes: apple in the oven, charlotte topped off with Chupa Chups® fruit puree, crunchy sticks with Chupa Chups® slivers, birthday cake, and homemade lemonade with citrus fruit…

The book, which can be found in bookshops, but also in department stores, specialized retail, book clubs, gift shops, hypermarket stores or by Internet, was launched at the end of April with a tremendous success.
So much so, that a new edition is already being developed which will include a special mould to make four unique cake pop recipes with. The delight of any sweet party!

But there is more in the oven… the first books are available in French but very soon they will be translated in many different languages.

So, Why not try a new sweet recipe? With the Chupa Chups® cookbook you will learn that the most famous lollipop also works wonders in your kitchen!

CHUPA CHUPS AND UNIQLO PARTNERED TOGETHER FOR A BANK HOLIDAY WEEKEND OF DELICIOUS FUN!

Tuesday, April 9th, 2013
Uniqlo, the famous Japanese fashion retailer, known for its cool range of UT T-shirts, has made a worldwide launch of 3 styles of Chupa Chups T-shirts, which are inspired by iconic artwork of the popular lollipop brand which celebrates its 55th anniversary this year.

In the UK, Fluid World, the Licensing agent for Chupa Chups in this territory, partnered with Uniqlo to organize a delicious bank holiday weekend across their 10 UK stores.

Everyone was a winner, as Chupa Chups competition and sampling stations were set up in-store as a part of ‘Happy Easter Chupa Chups Event.’ Chupa Chups t-shirts were at the centre of activity, which included creative in-store displays across all 10 stores including the London flagship; another key Oxford Street, London store dedicated a full window to the activity. A ‘Grab & Win’ Chupa Chups competition took centre stage as customers had to grab as many Lollipops as possible to be in the chance to win limited edition Chupa Chups artwork and Wheels of Chupa Chups Lollipops.

180,000 Chupa Chups Lollipops were the new Easter eggs, as a part of the design led visual merchandising inspired by the iconic Chupa Chups logo designed in 1969 by artist Salvador Dali. ‘Art You Grew Up With’, the company which specializes in iconic original and limited edition artworks for all ages, supplied striking artwork taken from the Chupa Chups archives which added another dimension to the in-store displays and window, forming Chupa Chups art installations in-store. Uniqlo customers were offered a 10% discount code enabling them to purchase Chupa Chups artwork and display in their own homes.

Chupa Chups’ activity was also reflected within the Uniqlo pop-up store in the Shibuya station in Tokyo, built on the actual track rails!

Christine Cool, Senior Brand manager Licensing of Chupa Chups, says ‘We are thrilled to continue our collaboration with Uniqlo as we feel our brand values match perfectly to create exciting offers for our customers.’


Louise Mckeown, Retail & Marketing Manager for Fluid World Ltd says, ‘Partnering Chupa Chups and Uniqlo, two iconic global brands with great synergy enabled all parties to bring excitement, fun and brand engagement directly to the customer at the heart of retail. Chupa Chups motto of ‘life less serious’ was perfectly positioned within this fashion lifestyle retailer at peak trading period across Easter.’

PULL & BEAR GOES SWEET IN SPRING WITH CHUPA CHUPS

Tuesday, March 19th, 2013
Chupa Chups apparel for adult at Pull & Bear shops worldwide -ENGLISH

CHUPA CHUPS SIGNS A BATTERY OF NEW LICENSES TO KICK OFF THE YEAR

Monday, January 14th, 2013
New 2013 Licenses - ENGLISH

SWEET TIMES AT BRAND LICENSING LONDON 2012

Monday, November 26th, 2012
The sweet experience at BLE last october 2012-ENGLISH

THE LICENSING UNIVERSE

Monday, November 26th, 2012
The licensing Universe- ENGLISH

EL UNIVERSO DE LICENCIAS CHUPA CHUPS

Monday, November 26th, 2012
The Licensing Universe- SPANISH

CHUPA CHUPS AT MOOK MAGAZINE JAPAN

Monday, November 26th, 2012
Mook, the successful Japanese magazine renowned for its special editions on high end, fashion and iconic brands, has selected Chupa Chups to be the protagonist of its January issue- ENGLISH

CHUPA CHUPS T-SHIRTS AT OVS ITALY

Monday, November 26th, 2012
Chupa Chups apparel for adult and kids at OVS shops in Italy- ENGLISH

CHUPA CHUPS AND BANDAI IN ASIA

Monday, November 26th, 2012
Several small gadgets developed by Bandai Asia- ENGLISH

CHUPA CHUPS AT CHOCOOLATE STORES IN ASIA

Monday, November 26th, 2012
Co-branding with Chocoolate stores in Asia- ENGLISH

CHUPA CHUPS PLUSH TOYS

Monday, November 26th, 2012
License with Play By Play to launch Chupa Chups Plush Toys- ENGLISH

Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®

Monday, October 30th, 2017
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.

Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.

Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.

Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS.

The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.

Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.

Fashion Label Fyodor Golan Launches Chupa Chups® Collection at London Fashion Week

Tuesday, September 19th, 2017
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers. The agreement was brokered by Perfetti Van Melle’s agent, CPLG.

The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.

Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.

Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.

Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”

Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”

Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”

Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.

CHUPA CHUPS® BATH AND BODY COLLECTION IS HITTING THE THAI MARKET

Tuesday, August 1st, 2017
The confectionary group, Perfetti van Melle, has teamed up with the Thailand brand Take n’ Care to delight us with a range of Chupa Chups® bath and body products for teens and kids in the Thai market.

The colourful collection “Don’t eat me” has been inspired by the true essence and aromas of the real Chupa Chups® to create a fantastic line of bath flavours: strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple or choco mint. The range is composed by bath, shower and hair products, body lotion and hand & nail cream, all of them paraben or alcohol free and made with natural components.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “We are excited to have a new partner on board for the Thai market. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

Last week, the largest lifestyle shopping destination in Bangkok - the Central World mall- was coloured by Chupa Chups® to celebrate an exclusive event to announce this amazing collection. Music, sweetness and flavours were the main protagonists of the press conference and cocktail party, and the famous Thai celebrities, the Boriboon family, were the guests of honour.


https://vimeo.com/226867060

Cotton On Group creates a sweet look with the Chupa Chups® collection

Tuesday, August 1st, 2017
Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.

The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.

“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.

“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.

The complete collection will be on shelves across the globe this August 2017.

SANRIO CHARACTERS CREATE SWEET SUMMER VIBES WITH CHUPA CHUPS® IN JAPAN

Thursday, July 6th, 2017
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.

The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.

Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

MACSON X CHUPA CHUPS®, SURPRISING COLLABORATION

Friday, June 30th, 2017
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing.

This exciting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.

Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”

“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.

This cool and surprising collection will be in Macson’s shops next May 2018!

essence teams up with Chupa Chups®

Thursday, May 18th, 2017
The German brand essence (Cosnova Beauty) has teamed up with the most famous lollipop in the world, Chupa Chups®, to create a real lollipop frenzy with the trend edition “I want candy”. The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.
Choose your flavor!

Chupa Chups® between Art, Fashion and Design

Wednesday, April 26th, 2017
Chupa Chups®, the most “pop” of all lollies, has been the special guest of Milan’s Design Week celebrated this April 2017, transforming the icon to original art and a surprising furniture collaboration, presented at a couple of unmissable events.

Within the program of the Fuorisalone events, in the prestigious location of the Brian & Barry Building, Chupa Chups® presented a special collection of pop furniture together with the design brand Altreforme. “Altreforme starring Chupa Chups®” is a stunning collection of Altreforme iconic furniture and accessories dressed for the occasion with exclusive Chupa Chups® prints, done by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, who was inspired by surrealism and by Salvador Dalì’s version of the Chupa Chups® brand revisited in 1969.

The Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan throughout the Design Week and both brands celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and the Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of Altreforme.

During the Design Week, Chupa Chups® also protagonised another event in the beautiful setting of the Magna Pars hotel in the bustling Tortona zone of Milan. A special exhibit was dedicated to the Chupa Chups® by The Rodnik Band art collection, composed of sequin paintings, sculptures and sparkling outfits boasting the humour, colour and fun traits of the Chupa Chups® brand.

https://vimeo.com/214008718

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Monday, April 24th, 2017
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

The product leverages Chupa Chups’ unique heritage and strong emotional connection with sweet lovers across the globe, targeting tweens, teens and the young at heart. The colourful cake is presented with 12 strawberry flavoured
Chupa Chups lollipops and launched on March 20th in ASDA stores.

Since 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, said, “Chupa Chups as a brand has an incredibly strong connection with its consumers, and the sweet and fun nature of the product transfers perfectly to a celebration cake. Greencore have created a unique concept based on the iconic shape of the famous lollipop, which truly celebrates our distinct visual identity and reflects the forever fun factor of the brand.”

The partnership between Chupa Chups and Greencore was brokered by leading global brand extension licensing agency, Beanstalk.

TEZENIS LAUNCHES A NEW COLORFUL SPRING COLLABORATION WITH CHUPA CHUPS®

Monday, March 27th, 2017
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.

The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona - Chupa Chups® home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town - will also host a big party event in their flagship stores.

Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection!

https://vimeo.com/208628990

https://it.tezenis.com

Chupa Chups Sparkles at BLE with Art Gallery by The Rodnik Band

Thursday, October 27th, 2016
At this year’s Brand Licensing Europe fair Chupa Chups® has been the talk of the show. The booth itself was a true art piece to start with. The Rodnik Band designed a tongue-in-cheek scene inspired by Chupa Chups’ creative godfather, Salvador Dalí. This stunning setting became an improvised art installation of mirror-polished surrealist sculptures and shimmering paintings in which the artist elevates the popular lollipop and logo to sheer art with an ironic twist.
On day two, clad in a sky blue lollipop suit, Rodnik went one step further and presented his first catwalk on a tongue with Chupa Chups. The art melted seamlessly with nine stunning ready to wear looks, the walking version of the art pieces embellished with embroidered sequins. After the catwalk Philip Colbert, the showbeast and genius behind the Rodnik Band, dedicated posters of his work to the hundreds of people who came to watch the show. Both the artwork and the ready-to-wear collection created a lot of buzz among the BLE visitors and expectation with premium labels to do exclusive apparel collections and licensing projects that are now being discussed.

The Rodnik Band is a London based art fashion label, famous for its pop style and ironic take on fashion. Philip Colbert, the artist and designer of the art label, is a modern creative visionary who loves to reinterpret the true icons of pop art. On this occasion he has taken Chupa Chups on a surrealist journey, making bold pop Sculptures, paintings with shiny sequins and a sparkling fashion collection inspired by the artistic energy of Chupa Chups. "Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP" says Colbert. “I am very excited to collaborate with Chupa Chups, they are the ultimate pop brand, after visiting the factory I was blown away by the world of Chupa Chups, Andy Warhol created an Art Factory, but for me Chupa Chups seemed like the ultimate pop factory, I love the fact this brand connects Pop Art and surrealism with Dali having creating their logo, I was very interested to explore this connection and further develop it with my work” says Philip Colbert, the designer of The Rodnik Band

... check out the artist’s introduction @ https://www.youtube.com/watch?v=zaUAErsjZT8
http://www.therodnikband.co.uk/


Perfetti van Melle's Marta Ballesteros on why Chupa Chups is performing phenomenally well

Tuesday, June 28th, 2016
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

How has the year been so far for you guys?

We have been very busy putting several new deals on the tracks for Mentos, Chupa Chups, Frisk and Airheads. We are particularly excited about an agreement with Citroën in France. This summer the company will launch a limited edition of C1 cars with a communication campaign inspired by the fresh appeal of Mentos.

Our personal care ranges of Chupa Chups are working phenomenally well across all markets from Europe to Asia to the USA. We have high expectations of the new bath and body products that have been launched at the Cosmoprof trade fair this spring, which are a great match with the brand because they have been developed with the characteristic aroma profile of Chupa Chups.

How important is the food and beverage category to you?

The food and beverage category has become a key objective of our licensing program in Europe and the US. The market is now very receptive to co-branded products of renowned brands that can introduce innovative and surprising products.

After the successful introduction of Chupa Chups and Airheads in the frozen novelty sector, we have realised that our visual identity and flavours translate perfectly well into ice cream and we are now exploring new opportunities in the dessert, bakery and drink categories. Our brands can bring their popular and intense flavour profiles to these products, as well as their playful and fun character.

Are there any new partnerships you can shout about in the food and beverage arena?

We are very excited at the prospect that our fans will be able to try Chupa Chups Calippo Shots: our most recent launch with Unilever that will be available this summer in their Out–of-Home channel across several European markets. Both Calippo Shots and Chupa Chups have a strong heritage in refreshment, with a mutual passion for colour and vibrancy. This natural relationship has taken the flavour identity of Chupa Chups and the packaging ingenuity from Unilever Calippo Shots to create a truly exciting range.

In the US we are now developing an innovative concept for a range of Airheads flavoured freeze bars with market leader Jelsert, which will hit the shelves in spring 2017.

What licensing deals do you have in the pipeline for Chupa Chups?

With Chupa Chups we keep expanding our characteristic colourful and fun style, this time to new fashion deals with popular underwear retailers and on trend editions with leading cosmetic groups, which we will reveal soon. We are working on new designs with our global fast fashion licensees for next year’s spring season. The brand is also quickly conquering the US market, where the first beauty range is being shipped into key retailers such as Claire’s and Walmart.

What about your Airheads brand? What can we expect to see from that property in the licensing space?

Airheads is at a particularly sweet moment. This year the brand celebrates its 30th anniversary and many events and promotions have been planned that will make it unforgettable. In this memorable year, the brand has teamed up with the convenience store 7-Eleven and the fast food restaurant Taco Bell, for a special edition of an Airheads Xtreme ice drink.

To top it off, this June IT’Sugar, the US’s most popular candy destination will open an Airheads corner in all of its stores across the nation with an amazing range of tops, bottoms, accessories and special Airheads candy offers.

What else do you have planned for the year ahead?

We are presently working on an art project for Chupa Chups with an irreverent UK pop artist on his unique interpretation of our icons. His surprising mix of ideas will be revealed at the Brand Licensing show where it will no doubt stir emotions and catch the attention. This artwork will allow a totally new fashion approach to create retail experiences and inspire lifestyle categories. But that’s all I am allowed to tell you for now.

Do you have any other licensing initiatives going on?

In Japan, we have a local jewel brand of power mints called Frisk. We have recently started a licensing program for this brand aimed at an adult male target with a premium character, in line with the brand image. It is kicking off really well with several partners for toiletries and apparel, capitalising on Frisk’s equity of freshness. Japan has always been one of our best performing markets for Chupa Chups and it is very rewarding to see that we can also build a program there with a brand with a totally different identity.

Anything else you’d like to add?

For Chupa Chups we are discussing several co-branding projects with renowned characters and properties that are ideal for dual lifestyle opportunities that can stand out on the shelves. With our Asian partners we are working on new seasonal events – Chupa Chups is always a guarantee to spark the fun and pep up the colour at any occasion.

On a design level we are creating new artwork to develop innovative products for kids and babies, such as toys and nursery items. Today’s millennial mummies have grown up with Chupa Chups, and we have really cute designs to develop sweet baby products with. Chupa Chups is also great to inspire craft toys, or recipe ideas to experiment in the kitchen.

Another category that we are actively exploring is the helmet category, as we are looking to replicate on an international scale the huge success we had with the motor helmets with the iconic wrapper design in Spain. Just imagine a street full of ‘lollipops on wheels’.

PERFETTI VAN MELLE CREATING ENJOYMENT!

Friday, June 3rd, 2016
The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers around the world for nearly 60 years. The brand’s diverse profile of more than 100 flavors and colorful marketing – much of which is focused on its distinctive flower logo designed by Salvador Dali – have helped make it a leading candy brand.

Perfetti Van Melle, the worldwide confectionary company that has owned the brand since 2006, believes in spreading the joy of Chupa Chups® through more than just the lollipops themselves. “We try to have everything we do speak about the brand, and tell stories around the brand in different ways,” says Christine Cool, licensing area manager for the Barcelona-based company. “Our products truly give a sense of enjoyment to people.”

Product licensing is one way the brand tells its story.
Chupa Chups® licensing originated in the late 1990s in Spain, when the brand was approached by Spanish and European stationery, apparel and eyeglass makers interested in extending the brand. This interest led it to establish a formal licensing division in 2000.

“Our company founder was a visionary who understood the value of licensing activity,” Licensing Area Manager Marta Ballesteros says. “The goal of our licensing division since the beginning was to extend the brand across a variety of sectors to create additional visibility and revenue.”

The Chupa Chups® lollipop was invented in 1958 and first trademarked in 1962. The brand has a presence in more than 150 countries and is the global market leader in Europe, Russia and Japan in the lollipop segment.

Making a Connection
Chupa Chups® today has dozens of active licenses. Lifestyle products bearing the brand include apparel, fashion accessories, personal care items, stationery and gift items. The brand has thousands of licensed product references available in hotspot retailers worldwide, including high-fashion retailers such as Zara and H&M.

Perfetti Van Melle expanded its licensing efforts beyond Chupa Chups® in 2010, when it started licensing its Airheads® candy brand in the United States. Last year, the company expanded licensing efforts to include its two most popular mint brands: Mentos®, which it licenses in Europe and the USA; and Frisk, the leading mint brand in Japan. All three brands have inspired lifestyle and gift lines available in their respective home markets.

“We see licensing as the perfect communication tool to refresh our brands and keep them constantly trending while also increasing their visibility,” Ballesteros says. “From a marketing perspective, licensing creates new touch points with our consumers and creates greater loyalty for the brand.”

Most licensing deals tend to have a three-year lifespan, though several of the brand’s apparel partners have been on board for more than five years. The brand’s longest-lived licensee, Coty, has produced Chupa Chups®-themed fragrances available in Europe for more than 10 years.

One of the company’s biggest strengths in licensing is its expertise in graphic design. “Our brand has a very clear identity, starting with the logo,” Cool says. “We have created more than 1,000 different graphics and images around the brand since we first started licensing. Our partners have told us that our wealth of new designs and ability to align with the latest fashion trends is what they appreciate most about our brand.”

Perfetti Van Melle’s brands also have unique aroma profiles, making them a natural for fragrances as well as air fresheners. “Our brands have a very clear identity and make an emotional link with customers,” she adds.

Keeping Cool
The initial Airheads® licensing effort gave Perfetti Van Melle its first experience in the food and beverage category, which today is a major focus area for the Group’s licensing division.

A licensed Airheads® ice cream, marketed by Unilever from 2010 to 2014, was so successful in the United States the company expanded the concept. Today, ice cream manufacturer Koldwave produces more than 10 SKUs of Airheads-branded ice cream available across the United States. A line of Airheads® freeze bars produced by JelSert will hit the U.S. market in 2017.

Perfetti Van Melle recently signed an agreement with Unilever to produce ice cream for the European market. A range of individually wrapped Chupa Chups® Calippo Shots ice creams with flavors including cola with lemon and sour cherry with banana will launch this summer.

The company plans to extend its efforts beyond ice cream and into other food and beverage products including baked goods, beverages and desserts, Ballesteros notes.

Staying Innovative
Although much of Perfetti Van Melle’s licensing efforts in the United States have centered on the Airheads® brand, it recently took a major step to introduce Chupa Chups® and Mentos® for licensing opportunities stateside.

The company last year reached a deal with IT’SUGAR, a specialty candy store with more than 90 retail locations in US hotspots, for a “shop-in-shop” concept. IT’SUGAR locations feature a “Chupa Chups® Corner” with candy as well as other licensed products including apparel, pillows and accessories.

The concept proved so successful that in June IT’SUGAR will launch an in-store concept for Airheads® in recognition of the brand’s 30th anniversary. “This is a concept that is really based around the enjoyment of candy,” Cool says.

Perfetti Van Melle continues to seek new ways to present Chupa Chups® and its other brands to customers. One of the company’s more unique licensing initiatives is a limited-edition Mentos® car, manufactured by French carmaker Citroën for the French market.

“We keep innovating all the time with all of our brands and believe in staying on top of development and making high-quality confectionery products,” Cool says. “Our company philosophy is based on continuous innovation, having high quality standards for our products and tapping into consumers’ desires.”

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

Thursday, May 19th, 2016
Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

The company has partnered with Beanstalk (booth G156), a global brand extension agency, to develop food and beverage extensions with Airheads® in the United States. Beanstalk helped to launch an assortment of Airheads® ice cream in in the U.S. in 2015 with Koldwave Foods. This year, Airheads® fans will be able to experience their favourite candy in new water-based frozen novelty products that capture all the flavours of Airheads®. Through a partnership with Jel Sert, also brokered by Beanstalk, Airheads® will launch shelf stable freezer bars in 2017. Perfetti is already exploring new exciting opportunities to take the intense and tangy Airheads® flavour to desserts, beverages and bakery products.

With their exuberant and colourful image, these brands are also perfect for lifestyle categories and they are represented by boutique agencies with a great understanding of the brands’ art DNA: Jewel Branding & Licensing represents Airheads®, while Lisa Marks Associates represents Mentos® and Chupa Chups®.

This 2016, the popular candy brand Airheads® celebrates its 30th anniversary with an Epic Birthday Bash, new launches and incredible surprises. In its new campaign, the brand celebrates the deliciously playful experience it offers to fans who want to spark fun into life’s everyday moments. This spring they will discover that 7-Eleven offers a real Airheads® Xtremes Slurpee®!

Furthermore, this June, the first ever Airheads® shop-in-shop will open in IT’Sugar, the country’s most loved candy hotspot. IT’Sugar and Airheads® will premiere an exclusive line of new apparel, squishy pillows, and fun candy-colored accessories along with candy in special and giant formats, in stores across the nation.

On the licensing front, new lifestyle projects will be revealed very soon, inspired by the striking fashion artwork which will be presented by Jewel Branding & Licensing (booth J101) and which will thrill tweens and retailers alike.

Chupa Chups® has been licensing its iconic logo, designed by Salvador Dalí, and its amazing artwork to an array of lifestyle collections across Europe and Asia for over fifteen years. Now Chupa Chups® takes this sweet success story to the North American market, represented by Lisa Marks Associates (booth H108), who also represents Perfetti’s most international brand: Mentos®.

Mentos® is a truly global brand which enjoys huge international brand awareness. Inspired by its unique heritage and fresh and fun characteristics, an art portfolio has been developed to roll out categories that reflect the cutting-edge interests of the Mentos® consumer to include apparel, personal care, electronics and sports, targeted to young adults across the US and the European market. The brand’s minty and fruity aroma profile and chewy texture can inspire amazing products.


For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J101 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com. Booth H108 at the Licensing Expo.

For food and beverage opportunities on Airheads® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G156 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

Chupa Chups® finalist of the Brand & Lifestyle Licensing Awards

Wednesday, March 16th, 2016
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three categories.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

Winners of all the B&LLAs categories will be unveiled at an event at The Dorchester Hotel on April 20th.

Perfetti van Melle Signs License Agreement with Unilever for Chupa Chups® Frozen Treats

Wednesday, March 2nd, 2016
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups®. The products, including Chupa Chups® Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Launched in 1958, Chupa Chups® is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups®, says, “Chupa Chups® as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups® licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups®’ distinguishable brand equities and flavours into the ice cream category.”

BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PVM BLE BOOTH!

Tuesday, September 22nd, 2015
One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

The leading confectionery house, Perfetti Van Melle, always offers its consumers new ways to experience these brands’ long standing heritage and built-in brand awareness. They allow for massive opportunities in licensing, both for lifestyle oriented products as in the food and beverage aisles.
Indeed, in food and beverage extensions, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make products stand out on the crowded retail shelves. The Beanstalk has been appointed in exclusivity by Perfetti Van Melle to take Mentos®, Chups Chups® and Airheads® into selected food categories.

Jumbo brand Chupa Chups® has already signed up with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream. Full details about this exciting launch will be revealed during the BLE 2015.

“Among the novelties which we will present at BLE, we will offer the preview of our new fashion artwork. Don’t miss out on the Cheeky Chupa designs and the nostalgic artwork of Mentos®, for example, which are particularly suited for apparel or stationery launches. We also look forward to discussing with our partners how the sweet or fresh candy aromas can be transformed into big business opportunities on air or personal care products.“ says Christine Cool, Area Licensing manager of Perfetti Van Melle.

Furthermore, on the first day of the show, in the PVM booth (M10) at 12:00h, the company will announce this year’s best performing international licensee and agent.

On Wednesday 14th at 2:15pm, visitors are invited to assist at the panel on “Direct-to-retail featuring brands and retailers”, which is organized by SPLICE and the Licensing Academy and where Christine Cool will introduce the Chupa Chups® experience.

If you like surprises give yourself and your licensing business a treat and make sure to visit the Perfetti van Melle booth at M10. Big things are waiting there for you!

IT’SUGAR BRINGS SENSATIONAL SUCKERS TO THE STATES EN MASSE WITH LAUNCH OF CHUPA CHUPS SHOP-IN-SHOPS NATIONWIDE

Monday, June 22nd, 2015
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.


IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.

"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”

A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.

“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”

Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.

Opening event video: https://vimeo.com/131135430

http://www.itsugar.com



About IT’SUGAR:
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, please visit www.itsugar.com.
For more information on IT’SUGAR, or samples, please contact Lauren at Laurenh@foxgreenberg.com.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND FOOD & BEVERAGE OPPORTUNITIES

Tuesday, May 26th, 2015
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.

In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.

Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination. Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J24 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com . Booth H43 at the Licensing Expo.

For food and beverage opportunities on Airheads®, Mentos® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G89 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

THE ULTIMATE 3 IN 1 FLAVOUR PALETTE: MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Monday, March 2nd, 2015
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!


Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.


The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.


This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.


Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.


The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.

Chupa Chups gets more fashion than ever with H&M!

Tuesday, February 10th, 2015
The world’s sweetest brand now also has apparel and fashion accessories for girls available at one of the hottest fashion retailers: H&M.

Look out for a trendy top for girls, decorated with the iconic Chupa Chups logo and a cute and sweet neckless in your nearest store, or order it from home by visiting H&M’s online store!

This is just a taste of new exciting items that will hit the shop very soon!
Don’t lose out on this opportunity to put colour to your days!

Chupa Chups sweet touch in Italy

Thursday, December 18th, 2014
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.

Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.

Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.

Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!

THE SWEET’N FRESH LICENSING PROGRAMS OF PERFETTI VAN MELLE

Wednesday, October 15th, 2014
After successfully introducing its brands CHUPA CHUPS® and AIRHEADS® in the licensing arena, Perfetti Van Melle is now preparing a dynamic licensing program with two of its other confectionery classics: MENTOS®, its most international brand, and FRISK®, Japan’s leading mint brand.

The third largest confectionery Group in the world will leverage these brands’ unique heritage and strong emotional connection with their fans to extend the brand to lifestyle categories.

As is already the case with Chupa Chups®, what will make these Perfetti Van Melle brands really stand out from the licensed brand crowd is their fantastic collection of artwork, which is enlarged every year with new designs in line with the hottest trends of the moment. Each in their own characteristic style: fresh, colourful and premium designs, some even with a nostalgic retro look and all with a fashionable and trendy twist. Visitors to the Brand Licensing Europe show will be able to see a preview of the designs that will be launched in 2015.

Christine Cool, Perfetti Van Melle Licensing Area Manager says: “At the Licensing Division we are very excited to bring four of the most exciting brands of our group together to the BLE show. It’s the perfect platform to show the industry the personality and potential of these brands, which are all very unique. We are particularly proud of the artwork that has been created to take these brands to new categories, which will no doubt create an impact in the market. BLE visitors are welcome to have a peek at our designs in our booth or to get a free treat from our candy brands.”


CHUPA CHUPS
The international licensing program of Chupa Chups® counts over 60 licensees worldwide who develop 2,5 million licensed products in over 50 countries in fashion and lifestyle categories such as apparel, personal care, gifting, home or stationery.
The Chupa Chups® licensing program is further expanding into new territories: this year 3 new licensing agents have been appointed: PS Not just Another Agency for Benelux, Biplano for Spain and Eurolizenzen for Gas.
Furthermore, Chupa Chups® has secured a raft of new deals across a range of categories: personal care worldwide with Aspire Brands (Lip Smacker), gadgets in the UK with Paladone, lip balms in Italy with Paglieri System, still in Italy stationery with Accademia, among other deals that will be announced shortly.

The co-branding project with Betty Boop™ (King Features Syndicate), one of the cheekiest and iconic animated character properties in the world, keeps going full speed ahead. In view of the initial success in several European countries, both groups have decided to extend this cute collaboration also to Japan and the UK. The first apparel, stationery, accessories, phone covers and personal care products will be on the shelves next spring summer 2015.

But there is more! For the first time in its licensing history, Chupa Chups® is also studying partnerships with global players in the food and beverage industries where a huge potential is seen in many categories such as flavoured water, ice-cream and juices, to name a few.


MENTOS
Mentos® is one of the biggest candy brands in the world, currently sold in more than 130 countries, where it enjoys a huge brand awareness. The brand ranks number 1 in the global mint category and 3 in the combined candy and chewing gum! Perfetti Van Melle will leverage this brand’s unique heritage and strong emotional connection with candy lovers to develop a fresh lifestyle licensing program in several categories. Mentos® is perfect to develop original concepts that transmit freshness and fresh ideas as well as fantastic flavours on categories such as apparel, personal care, accessories, electronics, stationery & publishing, gifting, games, or sports.
The Mentos® program will focus on young adults, both boys and girls, and it will be developed across the European market and in the US as of 2015.
For the development of the Mentos® strategy, original fresh and retro artworks have been developed in fresh blue tones and delicate pastel shades to support the programme and select the right partners to represent the brand.


AIRHEADS
In the United States, Perfetti Van Melle is running a successful licensing program with Airheads®, the popular and colourful chewy bars and belts found in candy aisles throughout America. The Airheads® Popsicle by Unilever is one of the best-selling SKU’s across all frozen novelties in major grocery chains.
The awesome taste of the Airheads® bars will now also be taken to a new variety of ice cream flavours and frozen novelty products with Spring Creek Holdings of Koldwave Foods, a true market leader in this category in the US. They are currently developing a range of products with Airheads® flavours and textures which will create an exceptional “buzz” in the market in 2015.
This year the brand has also created a new style guide in line with its up-aged “Airheads® Moments” positioning, which celebrates the positive outcome of airhead moments. The quirky illustrations around the “Airheads® Moments” matter combined with vintage designs inspired by the eighties will definitely appeal to US millennials who adore Airheads® as a pop culture icon. The Beanstalk agency will offer these new assets to drive the expansion into several lifestyle categories such as apparel, cosmetics, stationery and fashion accessories.


FRISK
Every Japanese knows the famous Frisk® power mints. Frisk® is Japan’s leading mint brand and was elected “Best Food Product of the Year” in the country. They are small and discreet, but hi-quality power mints, very refreshing and cool to be seen with. Just like the new Frisk® style guide, created by an Italian fashion design agency, which offers a style interpretation with this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
As a first step of the program Frisk® will develop some premium co-branded projects, to later spread the sharp and fresh philosophy to key categories such as personal care, apparel and accessories.


The licensing future has a sweet and fresh outlook!

CHUPA CHUPS INKS INTERNATIONAL DEAL WITH H&M FOR APPAREL AND ACCESSORIES

Tuesday, July 15th, 2014
H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.

CHUPA CHUPS® TO BE REPRESENTED BY BIPLANO IN IBERIA

Thursday, June 5th, 2014
Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.

Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign”.





About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVM Licensing Division: marta.ballesteros@es.pvmgrp.com

Perfetti Van Melle has climbed up positions in the ranking of the “Top 150 Global Licensors”

Thursday, May 29th, 2014
Perfetti Van Melle’s popular candy brands Chupa Chups® and Airheads® continue with a healthy growth of their licensing programs as evidenced by the License! Global Magazine, one of the most respected publication of the licensing industry.

Perfetti Van Melle is climbing positions year after year and it’s now in the 130 position, being one of the few confectionery names included in the ranking.

The “Top 150 Global Licensors” report provides the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide.

To know more about the report, go to the link below:

http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2014.html#148

CHUPA CHUPS ANNOUNCE NEW STATIONERY PARTNER FOR SPAIN

Wednesday, April 2nd, 2014
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.
Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.
The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”


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About Perfetti Van Melle Group:

Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programs are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division (marta.ballesteros@es.pvmgrp.com) or visit: http://www.perfettivanmelle.com / www.chupachupsuniverse.com

About Dohe:

Dohe, S.A. is a Spanish company dedicated to the manufacturing and distribution of office material and stationery.
Dohe is specialized in filing, school products, diaries and a wide range of office consumables.
Since it began operating in 1988, Dohe, S.A. has become a market leader, manufacturing its products with the most advanced technology and guaranteeing the highest quality.
The items included in his catalogue cover the most diverse needs of his clients:
- School supplies: A wide variety of products with the most up-to-date ranges and licenses.
- Office supplies: Every item for all filing requirements.
- MTL: Product line which includes all office consumables and supplies.
- PKA: An extensive range of packaging and mailing items.
- Diaries: Market leaders in diaries, with the largest range and the highest quality.
- D’Art: Writing items for the office.
- Vesta: A wide range of notebooks.
Dohe S.A. Committed to quality.
For further information, please contact Ismael García, Marketing Manager ismaelgarcia@dohe.es or visit: www.dohe.es

Chupa Chups and Lip Smacker to give authentic sweet taste and colour to all trendy lips around the world!

Thursday, March 27th, 2014
Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.

Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world!

Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.”

Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment”

The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.

The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!

Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups® Brand in Greater China

Friday, March 21st, 2014
Perfetti Van Melle Grows its Relationship with Beanstalk

Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®. Beanstalk will leverage Chupa Chups®’ unique heritage and strong emotional connection with sweets lovers to extend the brand to lifestyle categories, including apparel, personal care, video games, apps, sporting goods, home textiles, stationery, gifts, pet accessories, among others. The programme will target teens, tweens and the young at heart.

Josephine Law, Managing Director Beanstalk Asia, says, “Chupa Chups®’ strong brand personality is widely admired as a result of its iconic, colourful imagery and unique flavour profiles. The brand has universal appeal, lending itself well to extensions outside of the core confectionery area. We are excited to begin working with such a beloved and iconic brand, and to continue expanding its reach with innovative and fun products.”

Marta Ballesteros, Senior Brand Manager Licensing at Chupa Chups®, comments, “Chupa Chups® is a truly international brand as a result of its global awareness and emotional link to a diverse group of consumers. Over the years, we have successfully extended our core brand values into exciting product categories for our fans. We are thrilled to be expanding our licensing programme into another important market. Beanstalk has over 20 years of experience helping iconic brands extend their reach global footprint, making them an ideal partner to help us properly execute a strategic licensing programme in Greater China.”

Beanstalk is already a partner of Perfetti Van Melle in the United States, where it has represented its Airheads brand since 2009.



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About Chupa Chups:
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

For further information, please visit: www.chupachupsuniverse.com


About Perfetti Van Melle:
Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: http://www.perfettivanmelle.com

About Beanstalk:
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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CHUPA CHUPS® TO BE REPRESENTED BY INFINISS IN THE SOUTH KOREAN MARKET

Friday, March 21st, 2014
Chupa Chups has selected Infiniss co ltd, a leading licensing agency in the Korean market, as an exclusive partner to represent the brand for licensing opportunities in the country.

Infiniss, which is already the licensing partner of other well-known companies/brands, will be responsible to expand the licensing program in Korea, developing the loved and renowned Italian confectionary brand Chupa Chups® as a total lifestyle concept targeted primarily at teenagers.

Chupa Chups® was launched in Spain back in 1958 but at present the brand belongs to the Italian confectionery group Perfetti Van Melle, which ranks third in the global sugar confectionary market.
Chupa Chups has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late sixties.
Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries.

Over the years, the brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing program which is rapidly expanding into its key markets such as Korea, where the brand has been present already for a few years.

A joint strategy has been designed to build a new programme over the next three years in which Infiniss will manage licensees across a wide range of lifestyle categories such as apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys, among others. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.

Marta Ballesteros, Senior Brand Manager at Chupa Chups® says: “We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment.”



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About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.

In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager Licensing or visit: http://www.perfettivanmelle.com / www.chupachupsunivere.com



About Infiniss co ltd:
Established in 1991, Infiniss has become a world class leader in a brand extension / licensing program for its international clients for over the past two decades.

Infiniss provides a distinctive range of full spectrum of licensing services that include brand positioning, identification of licensees, product developments and intellectual property management and protection programs within Korea.

Infiniss has developed successful licensing programs with world renowned brands: Chupa Chups, Pininfarina, Audrey Hepburn, Van Gogh Museum Amsterdam, Black & White Collection.

For further information, please contact Jason Lee, Brand Management Division Managing Director or visit: http://brand.infiniss.com/

Chupa Chups appoints P&L Global Network to expand the brand in Mexico

Thursday, March 20th, 2014
P&L Global Network announces it has been appointed by Perfetti Van Melle Group as the exclusive licensing agency of the evergreen property Chupa Chups® for Mexico. P&L Global Network will be responsible for the implementation & launching of the Licensing Program.

Chupa Chups®, one of the most famous candies and part of the graphic history of the 20th century for its iconic logo designed by the artist Salvador Dalí, is a world renowned brand for its great strength and personality, symbol of color and fun.

Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavors in eye catching colorful wrappers, are consumed all over the world.

Christine Cool, Senior Brand Manager at Chupa Chups® stated: “As experts in lifestyle licensing programs, P&L Global Network is the ideal partner to leverage Chupa Chups’ brand equity through a dynamic lifestyle licensing program. Their understanding of brands and consumer trends combined with their know how to position the property in the right distribution channels, are the perfect corner stone to construct a solid program in the Mexican market.”

Fanny Salazar, Head of Licensing Division of P&L Global said, “We are thrilled for this association with such a fantastic brand. Chupa Chups® is a well-established brand in Mexico, we have been following the success of the licensing program in other markets for many years and always admired the lifestyle approach and the way the brand extension program have been implemented. We have no doubt that the colorful and playful appeal of the brand will be translated in a winning licensing program in Mexico and we feel really proud to be part of it.”

Chupa Chups® and P&L will implement a lifestyle program to expand the brand in Mexico with collections for men, women and children that represent a young, fresh and carefree spirit! Chupa Chups® has developed a huge variety of designs which are a key factor to their success in the market. From sweet, flavored and cool POP art for youngsters, to a nostalgic Vintage look for a more adult target, the brand will focus on extending into categories such as apparel, personal care, fashion accessories and other lifestyle opportunities. P&L will also strive to maximize the program through Direct-to- Retail and co-branding collaborations.


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About Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.

Chupa Chups®, the international lollipop brand with a strong personality, huge awareness and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding worldwide. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavors and colors to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.

Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com



About P&L GLOBAL NETWORK:
P&L Global Network specializes in the representation of lifestyle and entertainment brands to build licensing programs, brand extension programs and DTR programs. We represent internationally recognized brands; we work with leading global companies and with the largest retailers in the region. P&L has a fully integrated operation that allows an objective vision of the business maximizing profitability on a regional and local basis with one objective: to build successful business for our licensors, licensees and clients.

P&L Global Network Entertainment Division represents:
DreamWorks Animation (How to Train your Dragon), Paramount Pictures (new releases and classics), PlayStation & IP Games, Sanrio (Hello Kitty), Garfield, Kimmidoll (Collection, Love and Junior), Dracco (Filly, Zombie Zity), Ludorum (Chuggington), Fox BabyTV.

P&L Global Network Lifestyle Division represents:
Paul Frank, Tokidoki, Donald Trump Signature Collection, Donald Trump Home, Versace 19.69 Abbigliamento Sportivo, Harvard, UCLA, Jeep, Royal County of Berkshire Polo Club, David&Goliath, Fox Utilisima.

CHUPA CHUPS® TO BE REPRESENTED BY WILD PUMPKIN LICENSING

Tuesday, January 21st, 2014
Wild Pumpkin Licensing International Pty Ltd has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Australia and New Zealand.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups®’ Licensing Division.

Wild Pumpkin is planning to roll out a programme over the course of a three-year deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, cosmetics, fashion accessories, footwear, and homewares of which are targeted primarily at teenagers.

“Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups® in the Australian and New Zealand Markets. The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program.” enthused Lim Mi-Kyoung, Managing Director of Wild Pumpkin Licensing International.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com


On Wild Pumpkin:
Wild Pumpkin is a market leader in Brand licensing, management, product development and retail placement, offering a specialized, strategic management and consumer marketing consultancy to brand owners, licensors and licensees both domestically and internationally.
For further information, please contact Lim Mi-Kyoung, Managing Director at Wild Pumpkin Licensing International: lim@wild-pumpkin.com

Chupa Chups® lollipop look of UNIQLO

Wednesday, December 11th, 2013
UNIQLO has teamed up with Chupa Chups®, the world’s most famous lollipop brand, to launch a range of long sleeve T-shirts and hoodies for girls, to hit its stores worldwide in December.
UNIQLO previously produced popular Chupa Chups® T-shirts, and now launches two full collections inspired by the sweet brand.

Chupa Chups® is known worldwide for its unique and colourful wrappers, wide variety of flavours, and high quality. UNIQLO has translated this joy to its kids clothing line. The long sleeve T-shirts are a treat for the eye, with iconic logo motives, popular lollipop flavour designs, and delicate daisy patterns. The hoodies also come in soft tones, with lollipop patterns and retro designs, reminiscent of the early days of Chupa Chups® - the brand was launched in 1958 and its original logo was designed by Salvador Dalí. The holiday season promises to be extra sweet with this collection of long sleeve T-shirts and hoodies in soft candy colours!

The Licensing Manager at Chupa Chups® Licensing Division said, “UNIQLO and Chupa Chups® are both popular brands, and they are a great match together for an original style.”
Kid’s Merchandiser at UNIQLO, said, “Chupa Chups® is iconic, and brings back memories of childhood fun. Its colour and energy is a great addition to our collection of light hearted UTs”.
The Chupa Chups® collection will be available in Japan, China, Hong Kong, Korea, Thailand, Malaysia, Taiwan, Philippines, United States, France, United Kingdom, Russia, Australia, Indonesia and Singapore.

And soon there will be more to enjoy - another fun Chupa Chups collection, with playful colours and patterns, is already being designed for next spring!

CHUPA CHUPS: SWEET SPOT FOR DIGITAL GAMES

Tuesday, November 26th, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with 4 Dots Media to expand the brand into the digital games category.

A range of five funny and colourful Chupa Chups® Apps will be available in US, Canada, UK, Australia and Hong Kong, and very soon in other EU territories, through Apple iTunes, Google Play and Amazon –Android platforms.
The first game of the collection, “Chupa Chups® Maker”, was launched in August and It has already reached more than half a million downloads. It’s been really successful and the consumers are showing a very positive reaction.

The game allows players to make and share their own personalized versions of the world famous lollipops from scratch! They need to use their creativity to invent their own lollipop by choosing their favourite flavour among many different ones such as Cola, Cherry, Strawberry Banana, Caramel, Piña Colada and many more! Then they can fill the molds, select a fantasy lollipop stick and also create toppings with alphabet letters, numbers, sprinkles, Chupa Chups® gummies… and finally wrap it in the characteristic Chupa Chups® wrappers. Once the lollipop is made, there are two choices: either “eating” the lollipop itself by swiping fingers on the device, or sharing it with friends! “Chupa Chups® Maker” is fun for all ages!

The second game was released in October. It is a hidden-object themed game called "Chupa Chups® Hidden Objects". The game consists of finding the lollipops and other items in many screens with amazing designs.

The third game is already in the pipeline: " Chupa Chups®: Spot the Difference" where the fans of the brand will need to find the differences between two very similar screens. Are you up for the challenge to spot the difference quickly?
Next year, Chupa Chups® will keep surprising us with more games to come. One thing is sure, good fun is guaranteed!!



On 4 Dots Media:
4 Dots Media is a brand and licensing agency representing mobile game developers worldwide. Their developers are located throughout Asia and in the US. Some of their clients have developed games that have ranked in the top 5 overall apps, and others have continuously maintained a position within the top 200 listed games for months and years in the app stores (as ranked by App Annie). Their clients’ mobile/tablet games are developed and published cross-platform on: Apple iTunes and on Android-Google Play and Amazon's AppStore. 4 Dots Media is commonly regarded as a "one-stop shop" to connect licensors with top game developers to create engaging branded mobile games in the digital space.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads, the iconic brand which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at Chupa Chups® Licensing Division: Marta.ballesteros@es.pvmgrp.com

Hong Kong families to experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year in “The Link x Chupa Chups® Colour Your Mind Playground”!

Friday, November 22nd, 2013
This Christmas, Chupa Chups® and The Link Management Limited, have teamed up to create an amazing thematic event which takes place in Hong Kong as of November 8th.
The Link’s Lok Fu Plaza will be filled with vibrant colours and seasonal melodies as it shares the festive spirit with everyone! For the first time ever, The Link will be teaming up with the popular lollipop brand, which is celebrating its 55th anniversary, to present “The Link x Chupa Chups® Colour Your Mind Playground”. Lok Fu Plaza is transformed into a colourful Chupa Chups® paradise where visitors, families and children, will be able to experience the joy of Christmas as they indulge themselves in this festive atmosphere.

Colour Your Mind with the World’s Largest Chupa Chups® Christmas Playground
At over 10,000 square feet, the world’s largest Chupa Chups® Christmas Playground features many giant Chupa Chups decorations, including an almost 2,000 sq ft Chupa
Chups® Maze, a soaring Hot Air Balloon, an exciting Ferris Wheel and a Festive Christmas Train. These fun attractions will combine to provide the perfect venue for visitors to enjoy special Christmas moments. The playground is decorated in colourful decorations that can uplift the minds of visitors, and also inspire children’s creativity and development.

Hong Kong’s First Chupa Chups® Music Stairs Promote Healthy Living
The Link x Chupa Chups® Colour Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. These Chupa Chups® music stairs – Hong Kong’s first of their kind – spiral upward, and each step is a piano key that leaves a trail of melody as people walk. In addition to encouraging visitors to use their imagination to create wonderful Christmas tunes, the staircases encourage people to take the stairs more often and promote a healthy lifestyle.

The Link shopping centers dress up by Chupa Chups®
Ten of the main shopping malls of The Link are also fully decorated with the colourful and eye catching graphics of the popular candy brand, and the city will be invaded by the Chupa Chups® Christmas spirit with an outdoor advertising campaign of billboards and buses.
Inside the Lok Fu Plaza mall, an 8-metre-tall candy machine is filled with a variety of Chupa Chups® flavours, giving visitors the chance to make a unique and delicious Christmas wish.
Besides the giant decorations, other exciting activities include the Chupa Chups® Connecting Flavours Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups® Pop-Up Store, Chupa Chups® Christmas Game Booths and Chupa Chups® Xmas Parade.

Limited edition Chupa Chups® premium items.
Customers can also bring the Christmas spirit home by spending at least HK$2,000* at selected shopping malls of The Link, which entitles them to exclusive limited edition Chupa Chups® premiums.

No doubt this Chupa Chups® Christmas event will become the talk of the town.
Everything is set to spread the fun and to have all the Hong Kong families experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year!

CHUPA CHUPS® AND KING FEATURES SIGN AGREEMENT TO CO-BRAND ICONIC LOLLIPOP PROPERTY AND BETTY BOOP™

Tuesday, October 22nd, 2013
King Features Syndicate and Chupa Chups® have reached an agreement to co-brand the name, and distinctive logo from the world-renowned lollipop brand with the name and likeness of Betty Boop™, one of the most iconic animated characters in history.

The Chupa Chups® brand, which belongs to the Italian confectionery Perfetti Van Melle, was launched in Spain in 1958. Its famous logo was designed by Salvador Dalí. Today, Chupa Chups® is a global brand with a huge international awareness as the most popular and consumed lollipop in the world. Every year, billions of these high quality candies, with a huge variety of flavors in the characteristic colorful wrappers, are enjoyed by people of all ages in 150 countries. In fact, Chupa Chups® enjoys a tremendous emotional link with its customers and has become a part of popular culture to the point of becoming a generic name for lollipops.

As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Created in 1930 by legendary animator Max Fleischer, Betty Boop is one of the most popular and successful licensed characters in entertainment history. Today there are nearly 200 licensees in the United States and nearly twice as many internationally that produce quality merchandise in virtually every category that bears Betty’s unique likeness.

“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”

“This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market,” said Marta Ballesteros, senior brand manager for Chupa Chups.

King Features will seek licensees for the co-branded merchandise in the following categories: Apparel, Fashion accessories, Footwear, Housewares, Smartphone and tablet accessories, Party goods, Stationery, Giftware, Apps and digital games.

CHUPA CHUPS TO WRAP BLE 2013 VISITORS IN AN EXPERIENCE OF THE SENSES

Monday, September 2nd, 2013
At this year’s Brand Licensing Show, Chupa Chups® is excited to be a part of the new brand’s section, where the popular lollipop will surprise us all again with an experience of the senses that will be hard to forget. In a setting which reflects the brand’s core essence and DNA, Chupa Chups will present its new designs with genuine artistic twist. Chupa Chups will also announce a string of nearly 20 new licensees which have recently come on board the sweet universe across European and Asian markets.

On the first day of the show, at noon a press event will be held at the booth to reveal this year’s best performing licensee and agent, as well as some exciting new collaborations. Visitors should also not miss out on the brand experience show to which they are invited on the first day at 14.00h in the Brand Theatre.

Visit Chupa Chups at booth M20, come and let yourself be captured by the very essence of Chupa Chups®!

Japan to cool off this summer with the Chupa Chups Ice Candy Maker

Wednesday, July 17th, 2013
Fans of the brand can now transform a classic lollipop into a tasty and giant ice pop with an innovative Chupa Chups dessert machine designed by Takara Tomy T Arts.

Chupa Chups, the most famous lollipop brand in the world, has teamed up with the Japanese toy manufacturer Takara Tomy to release the coolest ice candy maker in the market.

This new invention allows to make out of a classic lollipop combined with any beverage of your choice, a 6cm diameter Chupa Chups ice candy! So both kids and adults are guaranteed to have a big Chupa Chups ball while making their treats.

The innovative machine is very user friendly and there are only four simple steps that need to be followed to make a yummy ice pop in a few hours:

1. Stick a Chupa Chups into the Ice Candy Maker.
2. Fill it with any liquid such as juice, milk, cola…
3. Stir the body with the handle to make the candy melt in just 3 minutes.
4. Finally, put it in the freezer overnight. Then, a big piece of ice candy will be waiting to be bitten into the very next day.

Creativity is guaranteed when trying to figure out which flavours to mix from the dozens of different delicious Chupa Chups flavours with an endless variety of drinks: Cherry Chupa Chups and coke, Strawberry cream Chupa Chups and milk,… What’s your favourite combination?

This product is already flying off the shelves of specialty stores, toy stores and convenience stores in Japan!

B + AB GOES SWEET IN ITS SPRING LAUNCH WITH CHUPA CHUPS®

Thursday, June 13th, 2013
Chupa Chups®, the life less serious brand, and the Hong Kong fashion brand B+AB (IT Fashion Group) have joined together to develop a limited edition of apparel and accessories launched last April. The products are available in all B+AB stores in Hong Kong, Macau and China, and will be also available very soon on B+AB webpage: http://www.bplusab.com

This funny Chupa Chups® collection, “We love Chupa Chups”, contains fashionable outfits from head to toe, including ladies wear, accessories and handbags that put a sweet touch to personal style and identity. Tees and jackets are definitely the must-have items this season, not to mention the comfortable accessories - hairband, umbrella and cushions.

The cute rabbit’s icons of B+AB are having a ball feasting on the Chupa Chups® lollipops all over the store windows and corners inside, creating the atmosphere of a sweet and fun lifestyle.

ChupaChups pops out of its wrapper to delight us with a recipe book!

Friday, May 31st, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with Marabout, a division of the leading publishing house Hachette, to delight us with a recipe book full of colourful sweetness.

The French editorial company, leader in the practical book in the field of food, health, education as crafts or decoration, has expanded its series of recipe books “Les 30 recettes culte”, a collectable series of mini recipe books. It is based on collaborations with popular food and beverage brands, which is now completed with 30 original Chupa Chups® recipes: apple in the oven, charlotte topped off with Chupa Chups® fruit puree, crunchy sticks with Chupa Chups® slivers, birthday cake, and homemade lemonade with citrus fruit…

The book, which can be found in bookshops, but also in department stores, specialized retail, book clubs, gift shops, hypermarket stores or by Internet, was launched at the end of April with a tremendous success.
So much so, that a new edition is already being developed which will include a special mould to make four unique cake pop recipes with. The delight of any sweet party!

But there is more in the oven… the first books are available in French but very soon they will be translated in many different languages.

So, Why not try a new sweet recipe? With the Chupa Chups® cookbook you will learn that the most famous lollipop also works wonders in your kitchen!

CHUPA CHUPS AND UNIQLO PARTNERED TOGETHER FOR A BANK HOLIDAY WEEKEND OF DELICIOUS FUN!

Tuesday, April 9th, 2013
Uniqlo, the famous Japanese fashion retailer, known for its cool range of UT T-shirts, has made a worldwide launch of 3 styles of Chupa Chups T-shirts, which are inspired by iconic artwork of the popular lollipop brand which celebrates its 55th anniversary this year.

In the UK, Fluid World, the Licensing agent for Chupa Chups in this territory, partnered with Uniqlo to organize a delicious bank holiday weekend across their 10 UK stores.

Everyone was a winner, as Chupa Chups competition and sampling stations were set up in-store as a part of ‘Happy Easter Chupa Chups Event.’ Chupa Chups t-shirts were at the centre of activity, which included creative in-store displays across all 10 stores including the London flagship; another key Oxford Street, London store dedicated a full window to the activity. A ‘Grab & Win’ Chupa Chups competition took centre stage as customers had to grab as many Lollipops as possible to be in the chance to win limited edition Chupa Chups artwork and Wheels of Chupa Chups Lollipops.

180,000 Chupa Chups Lollipops were the new Easter eggs, as a part of the design led visual merchandising inspired by the iconic Chupa Chups logo designed in 1969 by artist Salvador Dali. ‘Art You Grew Up With’, the company which specializes in iconic original and limited edition artworks for all ages, supplied striking artwork taken from the Chupa Chups archives which added another dimension to the in-store displays and window, forming Chupa Chups art installations in-store. Uniqlo customers were offered a 10% discount code enabling them to purchase Chupa Chups artwork and display in their own homes.

Chupa Chups’ activity was also reflected within the Uniqlo pop-up store in the Shibuya station in Tokyo, built on the actual track rails!

Christine Cool, Senior Brand manager Licensing of Chupa Chups, says ‘We are thrilled to continue our collaboration with Uniqlo as we feel our brand values match perfectly to create exciting offers for our customers.’


Louise Mckeown, Retail & Marketing Manager for Fluid World Ltd says, ‘Partnering Chupa Chups and Uniqlo, two iconic global brands with great synergy enabled all parties to bring excitement, fun and brand engagement directly to the customer at the heart of retail. Chupa Chups motto of ‘life less serious’ was perfectly positioned within this fashion lifestyle retailer at peak trading period across Easter.’

PULL & BEAR GOES SWEET IN SPRING WITH CHUPA CHUPS

Tuesday, March 19th, 2013
Chupa Chups apparel for adult at Pull & Bear shops worldwide -ENGLISH

CHUPA CHUPS SIGNS A BATTERY OF NEW LICENSES TO KICK OFF THE YEAR

Monday, January 14th, 2013
New 2013 Licenses - ENGLISH

SWEET TIMES AT BRAND LICENSING LONDON 2012

Monday, November 26th, 2012
The sweet experience at BLE last october 2012-ENGLISH

THE LICENSING UNIVERSE

Monday, November 26th, 2012
The licensing Universe- ENGLISH

EL UNIVERSO DE LICENCIAS CHUPA CHUPS

Monday, November 26th, 2012
The Licensing Universe- SPANISH

CHUPA CHUPS AT MOOK MAGAZINE JAPAN

Monday, November 26th, 2012
Mook, the successful Japanese magazine renowned for its special editions on high end, fashion and iconic brands, has selected Chupa Chups to be the protagonist of its January issue- ENGLISH

CHUPA CHUPS T-SHIRTS AT OVS ITALY

Monday, November 26th, 2012
Chupa Chups apparel for adult and kids at OVS shops in Italy- ENGLISH

CHUPA CHUPS AND BANDAI IN ASIA

Monday, November 26th, 2012
Several small gadgets developed by Bandai Asia- ENGLISH

CHUPA CHUPS AT CHOCOOLATE STORES IN ASIA

Monday, November 26th, 2012
Co-branding with Chocoolate stores in Asia- ENGLISH

CHUPA CHUPS PLUSH TOYS

Monday, November 26th, 2012
License with Play By Play to launch Chupa Chups Plush Toys- ENGLISH

Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®

Monday, October 30th, 2017
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.

Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.

Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.

Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS.

The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.

Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.

Fashion Label Fyodor Golan Launches Chupa Chups® Collection at London Fashion Week

Tuesday, September 19th, 2017
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers. The agreement was brokered by Perfetti Van Melle’s agent, CPLG.

The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.

Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.

Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.

Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”

Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”

Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”

Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.

CHUPA CHUPS® BATH AND BODY COLLECTION IS HITTING THE THAI MARKET

Tuesday, August 1st, 2017
The confectionary group, Perfetti van Melle, has teamed up with the Thailand brand Take n’ Care to delight us with a range of Chupa Chups® bath and body products for teens and kids in the Thai market.

The colourful collection “Don’t eat me” has been inspired by the true essence and aromas of the real Chupa Chups® to create a fantastic line of bath flavours: strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple or choco mint. The range is composed by bath, shower and hair products, body lotion and hand & nail cream, all of them paraben or alcohol free and made with natural components.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “We are excited to have a new partner on board for the Thai market. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

Last week, the largest lifestyle shopping destination in Bangkok - the Central World mall- was coloured by Chupa Chups® to celebrate an exclusive event to announce this amazing collection. Music, sweetness and flavours were the main protagonists of the press conference and cocktail party, and the famous Thai celebrities, the Boriboon family, were the guests of honour.


https://vimeo.com/226867060

Cotton On Group creates a sweet look with the Chupa Chups® collection

Tuesday, August 1st, 2017
Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.

The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.

“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.

“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.

The complete collection will be on shelves across the globe this August 2017.

SANRIO CHARACTERS CREATE SWEET SUMMER VIBES WITH CHUPA CHUPS® IN JAPAN

Thursday, July 6th, 2017
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.

The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.

Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

MACSON X CHUPA CHUPS®, SURPRISING COLLABORATION

Friday, June 30th, 2017
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing.

This exciting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.

Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”

“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.

This cool and surprising collection will be in Macson’s shops next May 2018!

essence teams up with Chupa Chups®

Thursday, May 18th, 2017
The German brand essence (Cosnova Beauty) has teamed up with the most famous lollipop in the world, Chupa Chups®, to create a real lollipop frenzy with the trend edition “I want candy”. The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.
Choose your flavor!

Chupa Chups® between Art, Fashion and Design

Wednesday, April 26th, 2017
Chupa Chups®, the most “pop” of all lollies, has been the special guest of Milan’s Design Week celebrated this April 2017, transforming the icon to original art and a surprising furniture collaboration, presented at a couple of unmissable events.

Within the program of the Fuorisalone events, in the prestigious location of the Brian & Barry Building, Chupa Chups® presented a special collection of pop furniture together with the design brand Altreforme. “Altreforme starring Chupa Chups®” is a stunning collection of Altreforme iconic furniture and accessories dressed for the occasion with exclusive Chupa Chups® prints, done by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, who was inspired by surrealism and by Salvador Dalì’s version of the Chupa Chups® brand revisited in 1969.

The Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan throughout the Design Week and both brands celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and the Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of Altreforme.

During the Design Week, Chupa Chups® also protagonised another event in the beautiful setting of the Magna Pars hotel in the bustling Tortona zone of Milan. A special exhibit was dedicated to the Chupa Chups® by The Rodnik Band art collection, composed of sequin paintings, sculptures and sparkling outfits boasting the humour, colour and fun traits of the Chupa Chups® brand.

https://vimeo.com/214008718

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Monday, April 24th, 2017
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

The product leverages Chupa Chups’ unique heritage and strong emotional connection with sweet lovers across the globe, targeting tweens, teens and the young at heart. The colourful cake is presented with 12 strawberry flavoured
Chupa Chups lollipops and launched on March 20th in ASDA stores.

Since 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, said, “Chupa Chups as a brand has an incredibly strong connection with its consumers, and the sweet and fun nature of the product transfers perfectly to a celebration cake. Greencore have created a unique concept based on the iconic shape of the famous lollipop, which truly celebrates our distinct visual identity and reflects the forever fun factor of the brand.”

The partnership between Chupa Chups and Greencore was brokered by leading global brand extension licensing agency, Beanstalk.

TEZENIS LAUNCHES A NEW COLORFUL SPRING COLLABORATION WITH CHUPA CHUPS®

Monday, March 27th, 2017
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.

The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona - Chupa Chups® home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town - will also host a big party event in their flagship stores.

Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection!

https://vimeo.com/208628990

https://it.tezenis.com

Chupa Chups Sparkles at BLE with Art Gallery by The Rodnik Band

Thursday, October 27th, 2016
At this year’s Brand Licensing Europe fair Chupa Chups® has been the talk of the show. The booth itself was a true art piece to start with. The Rodnik Band designed a tongue-in-cheek scene inspired by Chupa Chups’ creative godfather, Salvador Dalí. This stunning setting became an improvised art installation of mirror-polished surrealist sculptures and shimmering paintings in which the artist elevates the popular lollipop and logo to sheer art with an ironic twist.
On day two, clad in a sky blue lollipop suit, Rodnik went one step further and presented his first catwalk on a tongue with Chupa Chups. The art melted seamlessly with nine stunning ready to wear looks, the walking version of the art pieces embellished with embroidered sequins. After the catwalk Philip Colbert, the showbeast and genius behind the Rodnik Band, dedicated posters of his work to the hundreds of people who came to watch the show. Both the artwork and the ready-to-wear collection created a lot of buzz among the BLE visitors and expectation with premium labels to do exclusive apparel collections and licensing projects that are now being discussed.

The Rodnik Band is a London based art fashion label, famous for its pop style and ironic take on fashion. Philip Colbert, the artist and designer of the art label, is a modern creative visionary who loves to reinterpret the true icons of pop art. On this occasion he has taken Chupa Chups on a surrealist journey, making bold pop Sculptures, paintings with shiny sequins and a sparkling fashion collection inspired by the artistic energy of Chupa Chups. "Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP" says Colbert. “I am very excited to collaborate with Chupa Chups, they are the ultimate pop brand, after visiting the factory I was blown away by the world of Chupa Chups, Andy Warhol created an Art Factory, but for me Chupa Chups seemed like the ultimate pop factory, I love the fact this brand connects Pop Art and surrealism with Dali having creating their logo, I was very interested to explore this connection and further develop it with my work” says Philip Colbert, the designer of The Rodnik Band

... check out the artist’s introduction @ https://www.youtube.com/watch?v=zaUAErsjZT8
http://www.therodnikband.co.uk/


Perfetti van Melle's Marta Ballesteros on why Chupa Chups is performing phenomenally well

Tuesday, June 28th, 2016
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

How has the year been so far for you guys?

We have been very busy putting several new deals on the tracks for Mentos, Chupa Chups, Frisk and Airheads. We are particularly excited about an agreement with Citroën in France. This summer the company will launch a limited edition of C1 cars with a communication campaign inspired by the fresh appeal of Mentos.

Our personal care ranges of Chupa Chups are working phenomenally well across all markets from Europe to Asia to the USA. We have high expectations of the new bath and body products that have been launched at the Cosmoprof trade fair this spring, which are a great match with the brand because they have been developed with the characteristic aroma profile of Chupa Chups.

How important is the food and beverage category to you?

The food and beverage category has become a key objective of our licensing program in Europe and the US. The market is now very receptive to co-branded products of renowned brands that can introduce innovative and surprising products.

After the successful introduction of Chupa Chups and Airheads in the frozen novelty sector, we have realised that our visual identity and flavours translate perfectly well into ice cream and we are now exploring new opportunities in the dessert, bakery and drink categories. Our brands can bring their popular and intense flavour profiles to these products, as well as their playful and fun character.

Are there any new partnerships you can shout about in the food and beverage arena?

We are very excited at the prospect that our fans will be able to try Chupa Chups Calippo Shots: our most recent launch with Unilever that will be available this summer in their Out–of-Home channel across several European markets. Both Calippo Shots and Chupa Chups have a strong heritage in refreshment, with a mutual passion for colour and vibrancy. This natural relationship has taken the flavour identity of Chupa Chups and the packaging ingenuity from Unilever Calippo Shots to create a truly exciting range.

In the US we are now developing an innovative concept for a range of Airheads flavoured freeze bars with market leader Jelsert, which will hit the shelves in spring 2017.

What licensing deals do you have in the pipeline for Chupa Chups?

With Chupa Chups we keep expanding our characteristic colourful and fun style, this time to new fashion deals with popular underwear retailers and on trend editions with leading cosmetic groups, which we will reveal soon. We are working on new designs with our global fast fashion licensees for next year’s spring season. The brand is also quickly conquering the US market, where the first beauty range is being shipped into key retailers such as Claire’s and Walmart.

What about your Airheads brand? What can we expect to see from that property in the licensing space?

Airheads is at a particularly sweet moment. This year the brand celebrates its 30th anniversary and many events and promotions have been planned that will make it unforgettable. In this memorable year, the brand has teamed up with the convenience store 7-Eleven and the fast food restaurant Taco Bell, for a special edition of an Airheads Xtreme ice drink.

To top it off, this June IT’Sugar, the US’s most popular candy destination will open an Airheads corner in all of its stores across the nation with an amazing range of tops, bottoms, accessories and special Airheads candy offers.

What else do you have planned for the year ahead?

We are presently working on an art project for Chupa Chups with an irreverent UK pop artist on his unique interpretation of our icons. His surprising mix of ideas will be revealed at the Brand Licensing show where it will no doubt stir emotions and catch the attention. This artwork will allow a totally new fashion approach to create retail experiences and inspire lifestyle categories. But that’s all I am allowed to tell you for now.

Do you have any other licensing initiatives going on?

In Japan, we have a local jewel brand of power mints called Frisk. We have recently started a licensing program for this brand aimed at an adult male target with a premium character, in line with the brand image. It is kicking off really well with several partners for toiletries and apparel, capitalising on Frisk’s equity of freshness. Japan has always been one of our best performing markets for Chupa Chups and it is very rewarding to see that we can also build a program there with a brand with a totally different identity.

Anything else you’d like to add?

For Chupa Chups we are discussing several co-branding projects with renowned characters and properties that are ideal for dual lifestyle opportunities that can stand out on the shelves. With our Asian partners we are working on new seasonal events – Chupa Chups is always a guarantee to spark the fun and pep up the colour at any occasion.

On a design level we are creating new artwork to develop innovative products for kids and babies, such as toys and nursery items. Today’s millennial mummies have grown up with Chupa Chups, and we have really cute designs to develop sweet baby products with. Chupa Chups is also great to inspire craft toys, or recipe ideas to experiment in the kitchen.

Another category that we are actively exploring is the helmet category, as we are looking to replicate on an international scale the huge success we had with the motor helmets with the iconic wrapper design in Spain. Just imagine a street full of ‘lollipops on wheels’.

PERFETTI VAN MELLE CREATING ENJOYMENT!

Friday, June 3rd, 2016
The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers around the world for nearly 60 years. The brand’s diverse profile of more than 100 flavors and colorful marketing – much of which is focused on its distinctive flower logo designed by Salvador Dali – have helped make it a leading candy brand.

Perfetti Van Melle, the worldwide confectionary company that has owned the brand since 2006, believes in spreading the joy of Chupa Chups® through more than just the lollipops themselves. “We try to have everything we do speak about the brand, and tell stories around the brand in different ways,” says Christine Cool, licensing area manager for the Barcelona-based company. “Our products truly give a sense of enjoyment to people.”

Product licensing is one way the brand tells its story.
Chupa Chups® licensing originated in the late 1990s in Spain, when the brand was approached by Spanish and European stationery, apparel and eyeglass makers interested in extending the brand. This interest led it to establish a formal licensing division in 2000.

“Our company founder was a visionary who understood the value of licensing activity,” Licensing Area Manager Marta Ballesteros says. “The goal of our licensing division since the beginning was to extend the brand across a variety of sectors to create additional visibility and revenue.”

The Chupa Chups® lollipop was invented in 1958 and first trademarked in 1962. The brand has a presence in more than 150 countries and is the global market leader in Europe, Russia and Japan in the lollipop segment.

Making a Connection
Chupa Chups® today has dozens of active licenses. Lifestyle products bearing the brand include apparel, fashion accessories, personal care items, stationery and gift items. The brand has thousands of licensed product references available in hotspot retailers worldwide, including high-fashion retailers such as Zara and H&M.

Perfetti Van Melle expanded its licensing efforts beyond Chupa Chups® in 2010, when it started licensing its Airheads® candy brand in the United States. Last year, the company expanded licensing efforts to include its two most popular mint brands: Mentos®, which it licenses in Europe and the USA; and Frisk, the leading mint brand in Japan. All three brands have inspired lifestyle and gift lines available in their respective home markets.

“We see licensing as the perfect communication tool to refresh our brands and keep them constantly trending while also increasing their visibility,” Ballesteros says. “From a marketing perspective, licensing creates new touch points with our consumers and creates greater loyalty for the brand.”

Most licensing deals tend to have a three-year lifespan, though several of the brand’s apparel partners have been on board for more than five years. The brand’s longest-lived licensee, Coty, has produced Chupa Chups®-themed fragrances available in Europe for more than 10 years.

One of the company’s biggest strengths in licensing is its expertise in graphic design. “Our brand has a very clear identity, starting with the logo,” Cool says. “We have created more than 1,000 different graphics and images around the brand since we first started licensing. Our partners have told us that our wealth of new designs and ability to align with the latest fashion trends is what they appreciate most about our brand.”

Perfetti Van Melle’s brands also have unique aroma profiles, making them a natural for fragrances as well as air fresheners. “Our brands have a very clear identity and make an emotional link with customers,” she adds.

Keeping Cool
The initial Airheads® licensing effort gave Perfetti Van Melle its first experience in the food and beverage category, which today is a major focus area for the Group’s licensing division.

A licensed Airheads® ice cream, marketed by Unilever from 2010 to 2014, was so successful in the United States the company expanded the concept. Today, ice cream manufacturer Koldwave produces more than 10 SKUs of Airheads-branded ice cream available across the United States. A line of Airheads® freeze bars produced by JelSert will hit the U.S. market in 2017.

Perfetti Van Melle recently signed an agreement with Unilever to produce ice cream for the European market. A range of individually wrapped Chupa Chups® Calippo Shots ice creams with flavors including cola with lemon and sour cherry with banana will launch this summer.

The company plans to extend its efforts beyond ice cream and into other food and beverage products including baked goods, beverages and desserts, Ballesteros notes.

Staying Innovative
Although much of Perfetti Van Melle’s licensing efforts in the United States have centered on the Airheads® brand, it recently took a major step to introduce Chupa Chups® and Mentos® for licensing opportunities stateside.

The company last year reached a deal with IT’SUGAR, a specialty candy store with more than 90 retail locations in US hotspots, for a “shop-in-shop” concept. IT’SUGAR locations feature a “Chupa Chups® Corner” with candy as well as other licensed products including apparel, pillows and accessories.

The concept proved so successful that in June IT’SUGAR will launch an in-store concept for Airheads® in recognition of the brand’s 30th anniversary. “This is a concept that is really based around the enjoyment of candy,” Cool says.

Perfetti Van Melle continues to seek new ways to present Chupa Chups® and its other brands to customers. One of the company’s more unique licensing initiatives is a limited-edition Mentos® car, manufactured by French carmaker Citroën for the French market.

“We keep innovating all the time with all of our brands and believe in staying on top of development and making high-quality confectionery products,” Cool says. “Our company philosophy is based on continuous innovation, having high quality standards for our products and tapping into consumers’ desires.”

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

Thursday, May 19th, 2016
Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

The company has partnered with Beanstalk (booth G156), a global brand extension agency, to develop food and beverage extensions with Airheads® in the United States. Beanstalk helped to launch an assortment of Airheads® ice cream in in the U.S. in 2015 with Koldwave Foods. This year, Airheads® fans will be able to experience their favourite candy in new water-based frozen novelty products that capture all the flavours of Airheads®. Through a partnership with Jel Sert, also brokered by Beanstalk, Airheads® will launch shelf stable freezer bars in 2017. Perfetti is already exploring new exciting opportunities to take the intense and tangy Airheads® flavour to desserts, beverages and bakery products.

With their exuberant and colourful image, these brands are also perfect for lifestyle categories and they are represented by boutique agencies with a great understanding of the brands’ art DNA: Jewel Branding & Licensing represents Airheads®, while Lisa Marks Associates represents Mentos® and Chupa Chups®.

This 2016, the popular candy brand Airheads® celebrates its 30th anniversary with an Epic Birthday Bash, new launches and incredible surprises. In its new campaign, the brand celebrates the deliciously playful experience it offers to fans who want to spark fun into life’s everyday moments. This spring they will discover that 7-Eleven offers a real Airheads® Xtremes Slurpee®!

Furthermore, this June, the first ever Airheads® shop-in-shop will open in IT’Sugar, the country’s most loved candy hotspot. IT’Sugar and Airheads® will premiere an exclusive line of new apparel, squishy pillows, and fun candy-colored accessories along with candy in special and giant formats, in stores across the nation.

On the licensing front, new lifestyle projects will be revealed very soon, inspired by the striking fashion artwork which will be presented by Jewel Branding & Licensing (booth J101) and which will thrill tweens and retailers alike.

Chupa Chups® has been licensing its iconic logo, designed by Salvador Dalí, and its amazing artwork to an array of lifestyle collections across Europe and Asia for over fifteen years. Now Chupa Chups® takes this sweet success story to the North American market, represented by Lisa Marks Associates (booth H108), who also represents Perfetti’s most international brand: Mentos®.

Mentos® is a truly global brand which enjoys huge international brand awareness. Inspired by its unique heritage and fresh and fun characteristics, an art portfolio has been developed to roll out categories that reflect the cutting-edge interests of the Mentos® consumer to include apparel, personal care, electronics and sports, targeted to young adults across the US and the European market. The brand’s minty and fruity aroma profile and chewy texture can inspire amazing products.


For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J101 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com. Booth H108 at the Licensing Expo.

For food and beverage opportunities on Airheads® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G156 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

Chupa Chups® finalist of the Brand & Lifestyle Licensing Awards

Wednesday, March 16th, 2016
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three categories.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

Winners of all the B&LLAs categories will be unveiled at an event at The Dorchester Hotel on April 20th.

Perfetti van Melle Signs License Agreement with Unilever for Chupa Chups® Frozen Treats

Wednesday, March 2nd, 2016
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups®. The products, including Chupa Chups® Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Launched in 1958, Chupa Chups® is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups®, says, “Chupa Chups® as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups® licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups®’ distinguishable brand equities and flavours into the ice cream category.”

BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PVM BLE BOOTH!

Tuesday, September 22nd, 2015
One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

The leading confectionery house, Perfetti Van Melle, always offers its consumers new ways to experience these brands’ long standing heritage and built-in brand awareness. They allow for massive opportunities in licensing, both for lifestyle oriented products as in the food and beverage aisles.
Indeed, in food and beverage extensions, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make products stand out on the crowded retail shelves. The Beanstalk has been appointed in exclusivity by Perfetti Van Melle to take Mentos®, Chups Chups® and Airheads® into selected food categories.

Jumbo brand Chupa Chups® has already signed up with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream. Full details about this exciting launch will be revealed during the BLE 2015.

“Among the novelties which we will present at BLE, we will offer the preview of our new fashion artwork. Don’t miss out on the Cheeky Chupa designs and the nostalgic artwork of Mentos®, for example, which are particularly suited for apparel or stationery launches. We also look forward to discussing with our partners how the sweet or fresh candy aromas can be transformed into big business opportunities on air or personal care products.“ says Christine Cool, Area Licensing manager of Perfetti Van Melle.

Furthermore, on the first day of the show, in the PVM booth (M10) at 12:00h, the company will announce this year’s best performing international licensee and agent.

On Wednesday 14th at 2:15pm, visitors are invited to assist at the panel on “Direct-to-retail featuring brands and retailers”, which is organized by SPLICE and the Licensing Academy and where Christine Cool will introduce the Chupa Chups® experience.

If you like surprises give yourself and your licensing business a treat and make sure to visit the Perfetti van Melle booth at M10. Big things are waiting there for you!

IT’SUGAR BRINGS SENSATIONAL SUCKERS TO THE STATES EN MASSE WITH LAUNCH OF CHUPA CHUPS SHOP-IN-SHOPS NATIONWIDE

Monday, June 22nd, 2015
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.


IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.

"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”

A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.

“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”

Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.

Opening event video: https://vimeo.com/131135430

http://www.itsugar.com



About IT’SUGAR:
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, please visit www.itsugar.com.
For more information on IT’SUGAR, or samples, please contact Lauren at Laurenh@foxgreenberg.com.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND FOOD & BEVERAGE OPPORTUNITIES

Tuesday, May 26th, 2015
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.

In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.

Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination. Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J24 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com . Booth H43 at the Licensing Expo.

For food and beverage opportunities on Airheads®, Mentos® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G89 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

THE ULTIMATE 3 IN 1 FLAVOUR PALETTE: MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Monday, March 2nd, 2015
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!


Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.


The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.


This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.


Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.


The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.

Chupa Chups gets more fashion than ever with H&M!

Tuesday, February 10th, 2015
The world’s sweetest brand now also has apparel and fashion accessories for girls available at one of the hottest fashion retailers: H&M.

Look out for a trendy top for girls, decorated with the iconic Chupa Chups logo and a cute and sweet neckless in your nearest store, or order it from home by visiting H&M’s online store!

This is just a taste of new exciting items that will hit the shop very soon!
Don’t lose out on this opportunity to put colour to your days!

Chupa Chups sweet touch in Italy

Thursday, December 18th, 2014
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.

Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.

Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.

Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!

THE SWEET’N FRESH LICENSING PROGRAMS OF PERFETTI VAN MELLE

Wednesday, October 15th, 2014
After successfully introducing its brands CHUPA CHUPS® and AIRHEADS® in the licensing arena, Perfetti Van Melle is now preparing a dynamic licensing program with two of its other confectionery classics: MENTOS®, its most international brand, and FRISK®, Japan’s leading mint brand.

The third largest confectionery Group in the world will leverage these brands’ unique heritage and strong emotional connection with their fans to extend the brand to lifestyle categories.

As is already the case with Chupa Chups®, what will make these Perfetti Van Melle brands really stand out from the licensed brand crowd is their fantastic collection of artwork, which is enlarged every year with new designs in line with the hottest trends of the moment. Each in their own characteristic style: fresh, colourful and premium designs, some even with a nostalgic retro look and all with a fashionable and trendy twist. Visitors to the Brand Licensing Europe show will be able to see a preview of the designs that will be launched in 2015.

Christine Cool, Perfetti Van Melle Licensing Area Manager says: “At the Licensing Division we are very excited to bring four of the most exciting brands of our group together to the BLE show. It’s the perfect platform to show the industry the personality and potential of these brands, which are all very unique. We are particularly proud of the artwork that has been created to take these brands to new categories, which will no doubt create an impact in the market. BLE visitors are welcome to have a peek at our designs in our booth or to get a free treat from our candy brands.”


CHUPA CHUPS
The international licensing program of Chupa Chups® counts over 60 licensees worldwide who develop 2,5 million licensed products in over 50 countries in fashion and lifestyle categories such as apparel, personal care, gifting, home or stationery.
The Chupa Chups® licensing program is further expanding into new territories: this year 3 new licensing agents have been appointed: PS Not just Another Agency for Benelux, Biplano for Spain and Eurolizenzen for Gas.
Furthermore, Chupa Chups® has secured a raft of new deals across a range of categories: personal care worldwide with Aspire Brands (Lip Smacker), gadgets in the UK with Paladone, lip balms in Italy with Paglieri System, still in Italy stationery with Accademia, among other deals that will be announced shortly.

The co-branding project with Betty Boop™ (King Features Syndicate), one of the cheekiest and iconic animated character properties in the world, keeps going full speed ahead. In view of the initial success in several European countries, both groups have decided to extend this cute collaboration also to Japan and the UK. The first apparel, stationery, accessories, phone covers and personal care products will be on the shelves next spring summer 2015.

But there is more! For the first time in its licensing history, Chupa Chups® is also studying partnerships with global players in the food and beverage industries where a huge potential is seen in many categories such as flavoured water, ice-cream and juices, to name a few.


MENTOS
Mentos® is one of the biggest candy brands in the world, currently sold in more than 130 countries, where it enjoys a huge brand awareness. The brand ranks number 1 in the global mint category and 3 in the combined candy and chewing gum! Perfetti Van Melle will leverage this brand’s unique heritage and strong emotional connection with candy lovers to develop a fresh lifestyle licensing program in several categories. Mentos® is perfect to develop original concepts that transmit freshness and fresh ideas as well as fantastic flavours on categories such as apparel, personal care, accessories, electronics, stationery & publishing, gifting, games, or sports.
The Mentos® program will focus on young adults, both boys and girls, and it will be developed across the European market and in the US as of 2015.
For the development of the Mentos® strategy, original fresh and retro artworks have been developed in fresh blue tones and delicate pastel shades to support the programme and select the right partners to represent the brand.


AIRHEADS
In the United States, Perfetti Van Melle is running a successful licensing program with Airheads®, the popular and colourful chewy bars and belts found in candy aisles throughout America. The Airheads® Popsicle by Unilever is one of the best-selling SKU’s across all frozen novelties in major grocery chains.
The awesome taste of the Airheads® bars will now also be taken to a new variety of ice cream flavours and frozen novelty products with Spring Creek Holdings of Koldwave Foods, a true market leader in this category in the US. They are currently developing a range of products with Airheads® flavours and textures which will create an exceptional “buzz” in the market in 2015.
This year the brand has also created a new style guide in line with its up-aged “Airheads® Moments” positioning, which celebrates the positive outcome of airhead moments. The quirky illustrations around the “Airheads® Moments” matter combined with vintage designs inspired by the eighties will definitely appeal to US millennials who adore Airheads® as a pop culture icon. The Beanstalk agency will offer these new assets to drive the expansion into several lifestyle categories such as apparel, cosmetics, stationery and fashion accessories.


FRISK
Every Japanese knows the famous Frisk® power mints. Frisk® is Japan’s leading mint brand and was elected “Best Food Product of the Year” in the country. They are small and discreet, but hi-quality power mints, very refreshing and cool to be seen with. Just like the new Frisk® style guide, created by an Italian fashion design agency, which offers a style interpretation with this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
As a first step of the program Frisk® will develop some premium co-branded projects, to later spread the sharp and fresh philosophy to key categories such as personal care, apparel and accessories.


The licensing future has a sweet and fresh outlook!

CHUPA CHUPS INKS INTERNATIONAL DEAL WITH H&M FOR APPAREL AND ACCESSORIES

Tuesday, July 15th, 2014
H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.

CHUPA CHUPS® TO BE REPRESENTED BY BIPLANO IN IBERIA

Thursday, June 5th, 2014
Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.

Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign”.





About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVM Licensing Division: marta.ballesteros@es.pvmgrp.com

Perfetti Van Melle has climbed up positions in the ranking of the “Top 150 Global Licensors”

Thursday, May 29th, 2014
Perfetti Van Melle’s popular candy brands Chupa Chups® and Airheads® continue with a healthy growth of their licensing programs as evidenced by the License! Global Magazine, one of the most respected publication of the licensing industry.

Perfetti Van Melle is climbing positions year after year and it’s now in the 130 position, being one of the few confectionery names included in the ranking.

The “Top 150 Global Licensors” report provides the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide.

To know more about the report, go to the link below:

http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2014.html#148

CHUPA CHUPS ANNOUNCE NEW STATIONERY PARTNER FOR SPAIN

Wednesday, April 2nd, 2014
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.
Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.
The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”


____________________________________________________________________________________________


About Perfetti Van Melle Group:

Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programs are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division (marta.ballesteros@es.pvmgrp.com) or visit: http://www.perfettivanmelle.com / www.chupachupsuniverse.com

About Dohe:

Dohe, S.A. is a Spanish company dedicated to the manufacturing and distribution of office material and stationery.
Dohe is specialized in filing, school products, diaries and a wide range of office consumables.
Since it began operating in 1988, Dohe, S.A. has become a market leader, manufacturing its products with the most advanced technology and guaranteeing the highest quality.
The items included in his catalogue cover the most diverse needs of his clients:
- School supplies: A wide variety of products with the most up-to-date ranges and licenses.
- Office supplies: Every item for all filing requirements.
- MTL: Product line which includes all office consumables and supplies.
- PKA: An extensive range of packaging and mailing items.
- Diaries: Market leaders in diaries, with the largest range and the highest quality.
- D’Art: Writing items for the office.
- Vesta: A wide range of notebooks.
Dohe S.A. Committed to quality.
For further information, please contact Ismael García, Marketing Manager ismaelgarcia@dohe.es or visit: www.dohe.es

Chupa Chups and Lip Smacker to give authentic sweet taste and colour to all trendy lips around the world!

Thursday, March 27th, 2014
Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.

Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world!

Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.”

Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment”

The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.

The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!

Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups® Brand in Greater China

Friday, March 21st, 2014
Perfetti Van Melle Grows its Relationship with Beanstalk

Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®. Beanstalk will leverage Chupa Chups®’ unique heritage and strong emotional connection with sweets lovers to extend the brand to lifestyle categories, including apparel, personal care, video games, apps, sporting goods, home textiles, stationery, gifts, pet accessories, among others. The programme will target teens, tweens and the young at heart.

Josephine Law, Managing Director Beanstalk Asia, says, “Chupa Chups®’ strong brand personality is widely admired as a result of its iconic, colourful imagery and unique flavour profiles. The brand has universal appeal, lending itself well to extensions outside of the core confectionery area. We are excited to begin working with such a beloved and iconic brand, and to continue expanding its reach with innovative and fun products.”

Marta Ballesteros, Senior Brand Manager Licensing at Chupa Chups®, comments, “Chupa Chups® is a truly international brand as a result of its global awareness and emotional link to a diverse group of consumers. Over the years, we have successfully extended our core brand values into exciting product categories for our fans. We are thrilled to be expanding our licensing programme into another important market. Beanstalk has over 20 years of experience helping iconic brands extend their reach global footprint, making them an ideal partner to help us properly execute a strategic licensing programme in Greater China.”

Beanstalk is already a partner of Perfetti Van Melle in the United States, where it has represented its Airheads brand since 2009.



____________________________________________________________________________________________

About Chupa Chups:
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

For further information, please visit: www.chupachupsuniverse.com


About Perfetti Van Melle:
Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: http://www.perfettivanmelle.com

About Beanstalk:
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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CHUPA CHUPS® TO BE REPRESENTED BY INFINISS IN THE SOUTH KOREAN MARKET

Friday, March 21st, 2014
Chupa Chups has selected Infiniss co ltd, a leading licensing agency in the Korean market, as an exclusive partner to represent the brand for licensing opportunities in the country.

Infiniss, which is already the licensing partner of other well-known companies/brands, will be responsible to expand the licensing program in Korea, developing the loved and renowned Italian confectionary brand Chupa Chups® as a total lifestyle concept targeted primarily at teenagers.

Chupa Chups® was launched in Spain back in 1958 but at present the brand belongs to the Italian confectionery group Perfetti Van Melle, which ranks third in the global sugar confectionary market.
Chupa Chups has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late sixties.
Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries.

Over the years, the brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing program which is rapidly expanding into its key markets such as Korea, where the brand has been present already for a few years.

A joint strategy has been designed to build a new programme over the next three years in which Infiniss will manage licensees across a wide range of lifestyle categories such as apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys, among others. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.

Marta Ballesteros, Senior Brand Manager at Chupa Chups® says: “We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment.”



___________________________________________________________________________________________


About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.

In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager Licensing or visit: http://www.perfettivanmelle.com / www.chupachupsunivere.com



About Infiniss co ltd:
Established in 1991, Infiniss has become a world class leader in a brand extension / licensing program for its international clients for over the past two decades.

Infiniss provides a distinctive range of full spectrum of licensing services that include brand positioning, identification of licensees, product developments and intellectual property management and protection programs within Korea.

Infiniss has developed successful licensing programs with world renowned brands: Chupa Chups, Pininfarina, Audrey Hepburn, Van Gogh Museum Amsterdam, Black & White Collection.

For further information, please contact Jason Lee, Brand Management Division Managing Director or visit: http://brand.infiniss.com/

Chupa Chups appoints P&L Global Network to expand the brand in Mexico

Thursday, March 20th, 2014
P&L Global Network announces it has been appointed by Perfetti Van Melle Group as the exclusive licensing agency of the evergreen property Chupa Chups® for Mexico. P&L Global Network will be responsible for the implementation & launching of the Licensing Program.

Chupa Chups®, one of the most famous candies and part of the graphic history of the 20th century for its iconic logo designed by the artist Salvador Dalí, is a world renowned brand for its great strength and personality, symbol of color and fun.

Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavors in eye catching colorful wrappers, are consumed all over the world.

Christine Cool, Senior Brand Manager at Chupa Chups® stated: “As experts in lifestyle licensing programs, P&L Global Network is the ideal partner to leverage Chupa Chups’ brand equity through a dynamic lifestyle licensing program. Their understanding of brands and consumer trends combined with their know how to position the property in the right distribution channels, are the perfect corner stone to construct a solid program in the Mexican market.”

Fanny Salazar, Head of Licensing Division of P&L Global said, “We are thrilled for this association with such a fantastic brand. Chupa Chups® is a well-established brand in Mexico, we have been following the success of the licensing program in other markets for many years and always admired the lifestyle approach and the way the brand extension program have been implemented. We have no doubt that the colorful and playful appeal of the brand will be translated in a winning licensing program in Mexico and we feel really proud to be part of it.”

Chupa Chups® and P&L will implement a lifestyle program to expand the brand in Mexico with collections for men, women and children that represent a young, fresh and carefree spirit! Chupa Chups® has developed a huge variety of designs which are a key factor to their success in the market. From sweet, flavored and cool POP art for youngsters, to a nostalgic Vintage look for a more adult target, the brand will focus on extending into categories such as apparel, personal care, fashion accessories and other lifestyle opportunities. P&L will also strive to maximize the program through Direct-to- Retail and co-branding collaborations.


___________________________________________________________________________________________


About Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.

Chupa Chups®, the international lollipop brand with a strong personality, huge awareness and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding worldwide. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavors and colors to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.

Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com



About P&L GLOBAL NETWORK:
P&L Global Network specializes in the representation of lifestyle and entertainment brands to build licensing programs, brand extension programs and DTR programs. We represent internationally recognized brands; we work with leading global companies and with the largest retailers in the region. P&L has a fully integrated operation that allows an objective vision of the business maximizing profitability on a regional and local basis with one objective: to build successful business for our licensors, licensees and clients.

P&L Global Network Entertainment Division represents:
DreamWorks Animation (How to Train your Dragon), Paramount Pictures (new releases and classics), PlayStation & IP Games, Sanrio (Hello Kitty), Garfield, Kimmidoll (Collection, Love and Junior), Dracco (Filly, Zombie Zity), Ludorum (Chuggington), Fox BabyTV.

P&L Global Network Lifestyle Division represents:
Paul Frank, Tokidoki, Donald Trump Signature Collection, Donald Trump Home, Versace 19.69 Abbigliamento Sportivo, Harvard, UCLA, Jeep, Royal County of Berkshire Polo Club, David&Goliath, Fox Utilisima.

CHUPA CHUPS® TO BE REPRESENTED BY WILD PUMPKIN LICENSING

Tuesday, January 21st, 2014
Wild Pumpkin Licensing International Pty Ltd has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Australia and New Zealand.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups®’ Licensing Division.

Wild Pumpkin is planning to roll out a programme over the course of a three-year deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, cosmetics, fashion accessories, footwear, and homewares of which are targeted primarily at teenagers.

“Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups® in the Australian and New Zealand Markets. The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program.” enthused Lim Mi-Kyoung, Managing Director of Wild Pumpkin Licensing International.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com


On Wild Pumpkin:
Wild Pumpkin is a market leader in Brand licensing, management, product development and retail placement, offering a specialized, strategic management and consumer marketing consultancy to brand owners, licensors and licensees both domestically and internationally.
For further information, please contact Lim Mi-Kyoung, Managing Director at Wild Pumpkin Licensing International: lim@wild-pumpkin.com

Chupa Chups® lollipop look of UNIQLO

Wednesday, December 11th, 2013
UNIQLO has teamed up with Chupa Chups®, the world’s most famous lollipop brand, to launch a range of long sleeve T-shirts and hoodies for girls, to hit its stores worldwide in December.
UNIQLO previously produced popular Chupa Chups® T-shirts, and now launches two full collections inspired by the sweet brand.

Chupa Chups® is known worldwide for its unique and colourful wrappers, wide variety of flavours, and high quality. UNIQLO has translated this joy to its kids clothing line. The long sleeve T-shirts are a treat for the eye, with iconic logo motives, popular lollipop flavour designs, and delicate daisy patterns. The hoodies also come in soft tones, with lollipop patterns and retro designs, reminiscent of the early days of Chupa Chups® - the brand was launched in 1958 and its original logo was designed by Salvador Dalí. The holiday season promises to be extra sweet with this collection of long sleeve T-shirts and hoodies in soft candy colours!

The Licensing Manager at Chupa Chups® Licensing Division said, “UNIQLO and Chupa Chups® are both popular brands, and they are a great match together for an original style.”
Kid’s Merchandiser at UNIQLO, said, “Chupa Chups® is iconic, and brings back memories of childhood fun. Its colour and energy is a great addition to our collection of light hearted UTs”.
The Chupa Chups® collection will be available in Japan, China, Hong Kong, Korea, Thailand, Malaysia, Taiwan, Philippines, United States, France, United Kingdom, Russia, Australia, Indonesia and Singapore.

And soon there will be more to enjoy - another fun Chupa Chups collection, with playful colours and patterns, is already being designed for next spring!

CHUPA CHUPS: SWEET SPOT FOR DIGITAL GAMES

Tuesday, November 26th, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with 4 Dots Media to expand the brand into the digital games category.

A range of five funny and colourful Chupa Chups® Apps will be available in US, Canada, UK, Australia and Hong Kong, and very soon in other EU territories, through Apple iTunes, Google Play and Amazon –Android platforms.
The first game of the collection, “Chupa Chups® Maker”, was launched in August and It has already reached more than half a million downloads. It’s been really successful and the consumers are showing a very positive reaction.

The game allows players to make and share their own personalized versions of the world famous lollipops from scratch! They need to use their creativity to invent their own lollipop by choosing their favourite flavour among many different ones such as Cola, Cherry, Strawberry Banana, Caramel, Piña Colada and many more! Then they can fill the molds, select a fantasy lollipop stick and also create toppings with alphabet letters, numbers, sprinkles, Chupa Chups® gummies… and finally wrap it in the characteristic Chupa Chups® wrappers. Once the lollipop is made, there are two choices: either “eating” the lollipop itself by swiping fingers on the device, or sharing it with friends! “Chupa Chups® Maker” is fun for all ages!

The second game was released in October. It is a hidden-object themed game called "Chupa Chups® Hidden Objects". The game consists of finding the lollipops and other items in many screens with amazing designs.

The third game is already in the pipeline: " Chupa Chups®: Spot the Difference" where the fans of the brand will need to find the differences between two very similar screens. Are you up for the challenge to spot the difference quickly?
Next year, Chupa Chups® will keep surprising us with more games to come. One thing is sure, good fun is guaranteed!!



On 4 Dots Media:
4 Dots Media is a brand and licensing agency representing mobile game developers worldwide. Their developers are located throughout Asia and in the US. Some of their clients have developed games that have ranked in the top 5 overall apps, and others have continuously maintained a position within the top 200 listed games for months and years in the app stores (as ranked by App Annie). Their clients’ mobile/tablet games are developed and published cross-platform on: Apple iTunes and on Android-Google Play and Amazon's AppStore. 4 Dots Media is commonly regarded as a "one-stop shop" to connect licensors with top game developers to create engaging branded mobile games in the digital space.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads, the iconic brand which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at Chupa Chups® Licensing Division: Marta.ballesteros@es.pvmgrp.com

Hong Kong families to experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year in “The Link x Chupa Chups® Colour Your Mind Playground”!

Friday, November 22nd, 2013
This Christmas, Chupa Chups® and The Link Management Limited, have teamed up to create an amazing thematic event which takes place in Hong Kong as of November 8th.
The Link’s Lok Fu Plaza will be filled with vibrant colours and seasonal melodies as it shares the festive spirit with everyone! For the first time ever, The Link will be teaming up with the popular lollipop brand, which is celebrating its 55th anniversary, to present “The Link x Chupa Chups® Colour Your Mind Playground”. Lok Fu Plaza is transformed into a colourful Chupa Chups® paradise where visitors, families and children, will be able to experience the joy of Christmas as they indulge themselves in this festive atmosphere.

Colour Your Mind with the World’s Largest Chupa Chups® Christmas Playground
At over 10,000 square feet, the world’s largest Chupa Chups® Christmas Playground features many giant Chupa Chups decorations, including an almost 2,000 sq ft Chupa
Chups® Maze, a soaring Hot Air Balloon, an exciting Ferris Wheel and a Festive Christmas Train. These fun attractions will combine to provide the perfect venue for visitors to enjoy special Christmas moments. The playground is decorated in colourful decorations that can uplift the minds of visitors, and also inspire children’s creativity and development.

Hong Kong’s First Chupa Chups® Music Stairs Promote Healthy Living
The Link x Chupa Chups® Colour Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. These Chupa Chups® music stairs – Hong Kong’s first of their kind – spiral upward, and each step is a piano key that leaves a trail of melody as people walk. In addition to encouraging visitors to use their imagination to create wonderful Christmas tunes, the staircases encourage people to take the stairs more often and promote a healthy lifestyle.

The Link shopping centers dress up by Chupa Chups®
Ten of the main shopping malls of The Link are also fully decorated with the colourful and eye catching graphics of the popular candy brand, and the city will be invaded by the Chupa Chups® Christmas spirit with an outdoor advertising campaign of billboards and buses.
Inside the Lok Fu Plaza mall, an 8-metre-tall candy machine is filled with a variety of Chupa Chups® flavours, giving visitors the chance to make a unique and delicious Christmas wish.
Besides the giant decorations, other exciting activities include the Chupa Chups® Connecting Flavours Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups® Pop-Up Store, Chupa Chups® Christmas Game Booths and Chupa Chups® Xmas Parade.

Limited edition Chupa Chups® premium items.
Customers can also bring the Christmas spirit home by spending at least HK$2,000* at selected shopping malls of The Link, which entitles them to exclusive limited edition Chupa Chups® premiums.

No doubt this Chupa Chups® Christmas event will become the talk of the town.
Everything is set to spread the fun and to have all the Hong Kong families experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year!

CHUPA CHUPS® AND KING FEATURES SIGN AGREEMENT TO CO-BRAND ICONIC LOLLIPOP PROPERTY AND BETTY BOOP™

Tuesday, October 22nd, 2013
King Features Syndicate and Chupa Chups® have reached an agreement to co-brand the name, and distinctive logo from the world-renowned lollipop brand with the name and likeness of Betty Boop™, one of the most iconic animated characters in history.

The Chupa Chups® brand, which belongs to the Italian confectionery Perfetti Van Melle, was launched in Spain in 1958. Its famous logo was designed by Salvador Dalí. Today, Chupa Chups® is a global brand with a huge international awareness as the most popular and consumed lollipop in the world. Every year, billions of these high quality candies, with a huge variety of flavors in the characteristic colorful wrappers, are enjoyed by people of all ages in 150 countries. In fact, Chupa Chups® enjoys a tremendous emotional link with its customers and has become a part of popular culture to the point of becoming a generic name for lollipops.

As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Created in 1930 by legendary animator Max Fleischer, Betty Boop is one of the most popular and successful licensed characters in entertainment history. Today there are nearly 200 licensees in the United States and nearly twice as many internationally that produce quality merchandise in virtually every category that bears Betty’s unique likeness.

“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”

“This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market,” said Marta Ballesteros, senior brand manager for Chupa Chups.

King Features will seek licensees for the co-branded merchandise in the following categories: Apparel, Fashion accessories, Footwear, Housewares, Smartphone and tablet accessories, Party goods, Stationery, Giftware, Apps and digital games.

CHUPA CHUPS TO WRAP BLE 2013 VISITORS IN AN EXPERIENCE OF THE SENSES

Monday, September 2nd, 2013
At this year’s Brand Licensing Show, Chupa Chups® is excited to be a part of the new brand’s section, where the popular lollipop will surprise us all again with an experience of the senses that will be hard to forget. In a setting which reflects the brand’s core essence and DNA, Chupa Chups will present its new designs with genuine artistic twist. Chupa Chups will also announce a string of nearly 20 new licensees which have recently come on board the sweet universe across European and Asian markets.

On the first day of the show, at noon a press event will be held at the booth to reveal this year’s best performing licensee and agent, as well as some exciting new collaborations. Visitors should also not miss out on the brand experience show to which they are invited on the first day at 14.00h in the Brand Theatre.

Visit Chupa Chups at booth M20, come and let yourself be captured by the very essence of Chupa Chups®!

Japan to cool off this summer with the Chupa Chups Ice Candy Maker

Wednesday, July 17th, 2013
Fans of the brand can now transform a classic lollipop into a tasty and giant ice pop with an innovative Chupa Chups dessert machine designed by Takara Tomy T Arts.

Chupa Chups, the most famous lollipop brand in the world, has teamed up with the Japanese toy manufacturer Takara Tomy to release the coolest ice candy maker in the market.

This new invention allows to make out of a classic lollipop combined with any beverage of your choice, a 6cm diameter Chupa Chups ice candy! So both kids and adults are guaranteed to have a big Chupa Chups ball while making their treats.

The innovative machine is very user friendly and there are only four simple steps that need to be followed to make a yummy ice pop in a few hours:

1. Stick a Chupa Chups into the Ice Candy Maker.
2. Fill it with any liquid such as juice, milk, cola…
3. Stir the body with the handle to make the candy melt in just 3 minutes.
4. Finally, put it in the freezer overnight. Then, a big piece of ice candy will be waiting to be bitten into the very next day.

Creativity is guaranteed when trying to figure out which flavours to mix from the dozens of different delicious Chupa Chups flavours with an endless variety of drinks: Cherry Chupa Chups and coke, Strawberry cream Chupa Chups and milk,… What’s your favourite combination?

This product is already flying off the shelves of specialty stores, toy stores and convenience stores in Japan!

B + AB GOES SWEET IN ITS SPRING LAUNCH WITH CHUPA CHUPS®

Thursday, June 13th, 2013
Chupa Chups®, the life less serious brand, and the Hong Kong fashion brand B+AB (IT Fashion Group) have joined together to develop a limited edition of apparel and accessories launched last April. The products are available in all B+AB stores in Hong Kong, Macau and China, and will be also available very soon on B+AB webpage: http://www.bplusab.com

This funny Chupa Chups® collection, “We love Chupa Chups”, contains fashionable outfits from head to toe, including ladies wear, accessories and handbags that put a sweet touch to personal style and identity. Tees and jackets are definitely the must-have items this season, not to mention the comfortable accessories - hairband, umbrella and cushions.

The cute rabbit’s icons of B+AB are having a ball feasting on the Chupa Chups® lollipops all over the store windows and corners inside, creating the atmosphere of a sweet and fun lifestyle.

ChupaChups pops out of its wrapper to delight us with a recipe book!

Friday, May 31st, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with Marabout, a division of the leading publishing house Hachette, to delight us with a recipe book full of colourful sweetness.

The French editorial company, leader in the practical book in the field of food, health, education as crafts or decoration, has expanded its series of recipe books “Les 30 recettes culte”, a collectable series of mini recipe books. It is based on collaborations with popular food and beverage brands, which is now completed with 30 original Chupa Chups® recipes: apple in the oven, charlotte topped off with Chupa Chups® fruit puree, crunchy sticks with Chupa Chups® slivers, birthday cake, and homemade lemonade with citrus fruit…

The book, which can be found in bookshops, but also in department stores, specialized retail, book clubs, gift shops, hypermarket stores or by Internet, was launched at the end of April with a tremendous success.
So much so, that a new edition is already being developed which will include a special mould to make four unique cake pop recipes with. The delight of any sweet party!

But there is more in the oven… the first books are available in French but very soon they will be translated in many different languages.

So, Why not try a new sweet recipe? With the Chupa Chups® cookbook you will learn that the most famous lollipop also works wonders in your kitchen!

CHUPA CHUPS AND UNIQLO PARTNERED TOGETHER FOR A BANK HOLIDAY WEEKEND OF DELICIOUS FUN!

Tuesday, April 9th, 2013
Uniqlo, the famous Japanese fashion retailer, known for its cool range of UT T-shirts, has made a worldwide launch of 3 styles of Chupa Chups T-shirts, which are inspired by iconic artwork of the popular lollipop brand which celebrates its 55th anniversary this year.

In the UK, Fluid World, the Licensing agent for Chupa Chups in this territory, partnered with Uniqlo to organize a delicious bank holiday weekend across their 10 UK stores.

Everyone was a winner, as Chupa Chups competition and sampling stations were set up in-store as a part of ‘Happy Easter Chupa Chups Event.’ Chupa Chups t-shirts were at the centre of activity, which included creative in-store displays across all 10 stores including the London flagship; another key Oxford Street, London store dedicated a full window to the activity. A ‘Grab & Win’ Chupa Chups competition took centre stage as customers had to grab as many Lollipops as possible to be in the chance to win limited edition Chupa Chups artwork and Wheels of Chupa Chups Lollipops.

180,000 Chupa Chups Lollipops were the new Easter eggs, as a part of the design led visual merchandising inspired by the iconic Chupa Chups logo designed in 1969 by artist Salvador Dali. ‘Art You Grew Up With’, the company which specializes in iconic original and limited edition artworks for all ages, supplied striking artwork taken from the Chupa Chups archives which added another dimension to the in-store displays and window, forming Chupa Chups art installations in-store. Uniqlo customers were offered a 10% discount code enabling them to purchase Chupa Chups artwork and display in their own homes.

Chupa Chups’ activity was also reflected within the Uniqlo pop-up store in the Shibuya station in Tokyo, built on the actual track rails!

Christine Cool, Senior Brand manager Licensing of Chupa Chups, says ‘We are thrilled to continue our collaboration with Uniqlo as we feel our brand values match perfectly to create exciting offers for our customers.’


Louise Mckeown, Retail & Marketing Manager for Fluid World Ltd says, ‘Partnering Chupa Chups and Uniqlo, two iconic global brands with great synergy enabled all parties to bring excitement, fun and brand engagement directly to the customer at the heart of retail. Chupa Chups motto of ‘life less serious’ was perfectly positioned within this fashion lifestyle retailer at peak trading period across Easter.’

PULL & BEAR GOES SWEET IN SPRING WITH CHUPA CHUPS

Tuesday, March 19th, 2013
Chupa Chups apparel for adult at Pull & Bear shops worldwide -ENGLISH

CHUPA CHUPS SIGNS A BATTERY OF NEW LICENSES TO KICK OFF THE YEAR

Monday, January 14th, 2013
New 2013 Licenses - ENGLISH

SWEET TIMES AT BRAND LICENSING LONDON 2012

Monday, November 26th, 2012
The sweet experience at BLE last october 2012-ENGLISH

THE LICENSING UNIVERSE

Monday, November 26th, 2012
The licensing Universe- ENGLISH

EL UNIVERSO DE LICENCIAS CHUPA CHUPS

Monday, November 26th, 2012
The Licensing Universe- SPANISH

CHUPA CHUPS AT MOOK MAGAZINE JAPAN

Monday, November 26th, 2012
Mook, the successful Japanese magazine renowned for its special editions on high end, fashion and iconic brands, has selected Chupa Chups to be the protagonist of its January issue- ENGLISH

CHUPA CHUPS T-SHIRTS AT OVS ITALY

Monday, November 26th, 2012
Chupa Chups apparel for adult and kids at OVS shops in Italy- ENGLISH

CHUPA CHUPS AND BANDAI IN ASIA

Monday, November 26th, 2012
Several small gadgets developed by Bandai Asia- ENGLISH

CHUPA CHUPS AT CHOCOOLATE STORES IN ASIA

Monday, November 26th, 2012
Co-branding with Chocoolate stores in Asia- ENGLISH

CHUPA CHUPS PLUSH TOYS

Monday, November 26th, 2012
License with Play By Play to launch Chupa Chups Plush Toys- ENGLISH

Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®

Monday, October 30th, 2017
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.

Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.

Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.

Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS.

The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.

Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.

Fashion Label Fyodor Golan Launches Chupa Chups® Collection at London Fashion Week

Tuesday, September 19th, 2017
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers. The agreement was brokered by Perfetti Van Melle’s agent, CPLG.

The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.

Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.

Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.

Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”

Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”

Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”

Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.

CHUPA CHUPS® BATH AND BODY COLLECTION IS HITTING THE THAI MARKET

Tuesday, August 1st, 2017
The confectionary group, Perfetti van Melle, has teamed up with the Thailand brand Take n’ Care to delight us with a range of Chupa Chups® bath and body products for teens and kids in the Thai market.

The colourful collection “Don’t eat me” has been inspired by the true essence and aromas of the real Chupa Chups® to create a fantastic line of bath flavours: strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple or choco mint. The range is composed by bath, shower and hair products, body lotion and hand & nail cream, all of them paraben or alcohol free and made with natural components.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “We are excited to have a new partner on board for the Thai market. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

Last week, the largest lifestyle shopping destination in Bangkok - the Central World mall- was coloured by Chupa Chups® to celebrate an exclusive event to announce this amazing collection. Music, sweetness and flavours were the main protagonists of the press conference and cocktail party, and the famous Thai celebrities, the Boriboon family, were the guests of honour.


https://vimeo.com/226867060

Cotton On Group creates a sweet look with the Chupa Chups® collection

Tuesday, August 1st, 2017
Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.

The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.

“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.

“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.

The complete collection will be on shelves across the globe this August 2017.

SANRIO CHARACTERS CREATE SWEET SUMMER VIBES WITH CHUPA CHUPS® IN JAPAN

Thursday, July 6th, 2017
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.

The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.

Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

MACSON X CHUPA CHUPS®, SURPRISING COLLABORATION

Friday, June 30th, 2017
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing.

This exciting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.

Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”

“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.

This cool and surprising collection will be in Macson’s shops next May 2018!

essence teams up with Chupa Chups®

Thursday, May 18th, 2017
The German brand essence (Cosnova Beauty) has teamed up with the most famous lollipop in the world, Chupa Chups®, to create a real lollipop frenzy with the trend edition “I want candy”. The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.
Choose your flavor!

Chupa Chups® between Art, Fashion and Design

Wednesday, April 26th, 2017
Chupa Chups®, the most “pop” of all lollies, has been the special guest of Milan’s Design Week celebrated this April 2017, transforming the icon to original art and a surprising furniture collaboration, presented at a couple of unmissable events.

Within the program of the Fuorisalone events, in the prestigious location of the Brian & Barry Building, Chupa Chups® presented a special collection of pop furniture together with the design brand Altreforme. “Altreforme starring Chupa Chups®” is a stunning collection of Altreforme iconic furniture and accessories dressed for the occasion with exclusive Chupa Chups® prints, done by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, who was inspired by surrealism and by Salvador Dalì’s version of the Chupa Chups® brand revisited in 1969.

The Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan throughout the Design Week and both brands celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and the Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of Altreforme.

During the Design Week, Chupa Chups® also protagonised another event in the beautiful setting of the Magna Pars hotel in the bustling Tortona zone of Milan. A special exhibit was dedicated to the Chupa Chups® by The Rodnik Band art collection, composed of sequin paintings, sculptures and sparkling outfits boasting the humour, colour and fun traits of the Chupa Chups® brand.

https://vimeo.com/214008718

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Monday, April 24th, 2017
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

The product leverages Chupa Chups’ unique heritage and strong emotional connection with sweet lovers across the globe, targeting tweens, teens and the young at heart. The colourful cake is presented with 12 strawberry flavoured
Chupa Chups lollipops and launched on March 20th in ASDA stores.

Since 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, said, “Chupa Chups as a brand has an incredibly strong connection with its consumers, and the sweet and fun nature of the product transfers perfectly to a celebration cake. Greencore have created a unique concept based on the iconic shape of the famous lollipop, which truly celebrates our distinct visual identity and reflects the forever fun factor of the brand.”

The partnership between Chupa Chups and Greencore was brokered by leading global brand extension licensing agency, Beanstalk.

TEZENIS LAUNCHES A NEW COLORFUL SPRING COLLABORATION WITH CHUPA CHUPS®

Monday, March 27th, 2017
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.

The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona - Chupa Chups® home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town - will also host a big party event in their flagship stores.

Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection!

https://vimeo.com/208628990

https://it.tezenis.com

Chupa Chups Sparkles at BLE with Art Gallery by The Rodnik Band

Thursday, October 27th, 2016
At this year’s Brand Licensing Europe fair Chupa Chups® has been the talk of the show. The booth itself was a true art piece to start with. The Rodnik Band designed a tongue-in-cheek scene inspired by Chupa Chups’ creative godfather, Salvador Dalí. This stunning setting became an improvised art installation of mirror-polished surrealist sculptures and shimmering paintings in which the artist elevates the popular lollipop and logo to sheer art with an ironic twist.
On day two, clad in a sky blue lollipop suit, Rodnik went one step further and presented his first catwalk on a tongue with Chupa Chups. The art melted seamlessly with nine stunning ready to wear looks, the walking version of the art pieces embellished with embroidered sequins. After the catwalk Philip Colbert, the showbeast and genius behind the Rodnik Band, dedicated posters of his work to the hundreds of people who came to watch the show. Both the artwork and the ready-to-wear collection created a lot of buzz among the BLE visitors and expectation with premium labels to do exclusive apparel collections and licensing projects that are now being discussed.

The Rodnik Band is a London based art fashion label, famous for its pop style and ironic take on fashion. Philip Colbert, the artist and designer of the art label, is a modern creative visionary who loves to reinterpret the true icons of pop art. On this occasion he has taken Chupa Chups on a surrealist journey, making bold pop Sculptures, paintings with shiny sequins and a sparkling fashion collection inspired by the artistic energy of Chupa Chups. "Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP" says Colbert. “I am very excited to collaborate with Chupa Chups, they are the ultimate pop brand, after visiting the factory I was blown away by the world of Chupa Chups, Andy Warhol created an Art Factory, but for me Chupa Chups seemed like the ultimate pop factory, I love the fact this brand connects Pop Art and surrealism with Dali having creating their logo, I was very interested to explore this connection and further develop it with my work” says Philip Colbert, the designer of The Rodnik Band

... check out the artist’s introduction @ https://www.youtube.com/watch?v=zaUAErsjZT8
http://www.therodnikband.co.uk/


Perfetti van Melle's Marta Ballesteros on why Chupa Chups is performing phenomenally well

Tuesday, June 28th, 2016
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

How has the year been so far for you guys?

We have been very busy putting several new deals on the tracks for Mentos, Chupa Chups, Frisk and Airheads. We are particularly excited about an agreement with Citroën in France. This summer the company will launch a limited edition of C1 cars with a communication campaign inspired by the fresh appeal of Mentos.

Our personal care ranges of Chupa Chups are working phenomenally well across all markets from Europe to Asia to the USA. We have high expectations of the new bath and body products that have been launched at the Cosmoprof trade fair this spring, which are a great match with the brand because they have been developed with the characteristic aroma profile of Chupa Chups.

How important is the food and beverage category to you?

The food and beverage category has become a key objective of our licensing program in Europe and the US. The market is now very receptive to co-branded products of renowned brands that can introduce innovative and surprising products.

After the successful introduction of Chupa Chups and Airheads in the frozen novelty sector, we have realised that our visual identity and flavours translate perfectly well into ice cream and we are now exploring new opportunities in the dessert, bakery and drink categories. Our brands can bring their popular and intense flavour profiles to these products, as well as their playful and fun character.

Are there any new partnerships you can shout about in the food and beverage arena?

We are very excited at the prospect that our fans will be able to try Chupa Chups Calippo Shots: our most recent launch with Unilever that will be available this summer in their Out–of-Home channel across several European markets. Both Calippo Shots and Chupa Chups have a strong heritage in refreshment, with a mutual passion for colour and vibrancy. This natural relationship has taken the flavour identity of Chupa Chups and the packaging ingenuity from Unilever Calippo Shots to create a truly exciting range.

In the US we are now developing an innovative concept for a range of Airheads flavoured freeze bars with market leader Jelsert, which will hit the shelves in spring 2017.

What licensing deals do you have in the pipeline for Chupa Chups?

With Chupa Chups we keep expanding our characteristic colourful and fun style, this time to new fashion deals with popular underwear retailers and on trend editions with leading cosmetic groups, which we will reveal soon. We are working on new designs with our global fast fashion licensees for next year’s spring season. The brand is also quickly conquering the US market, where the first beauty range is being shipped into key retailers such as Claire’s and Walmart.

What about your Airheads brand? What can we expect to see from that property in the licensing space?

Airheads is at a particularly sweet moment. This year the brand celebrates its 30th anniversary and many events and promotions have been planned that will make it unforgettable. In this memorable year, the brand has teamed up with the convenience store 7-Eleven and the fast food restaurant Taco Bell, for a special edition of an Airheads Xtreme ice drink.

To top it off, this June IT’Sugar, the US’s most popular candy destination will open an Airheads corner in all of its stores across the nation with an amazing range of tops, bottoms, accessories and special Airheads candy offers.

What else do you have planned for the year ahead?

We are presently working on an art project for Chupa Chups with an irreverent UK pop artist on his unique interpretation of our icons. His surprising mix of ideas will be revealed at the Brand Licensing show where it will no doubt stir emotions and catch the attention. This artwork will allow a totally new fashion approach to create retail experiences and inspire lifestyle categories. But that’s all I am allowed to tell you for now.

Do you have any other licensing initiatives going on?

In Japan, we have a local jewel brand of power mints called Frisk. We have recently started a licensing program for this brand aimed at an adult male target with a premium character, in line with the brand image. It is kicking off really well with several partners for toiletries and apparel, capitalising on Frisk’s equity of freshness. Japan has always been one of our best performing markets for Chupa Chups and it is very rewarding to see that we can also build a program there with a brand with a totally different identity.

Anything else you’d like to add?

For Chupa Chups we are discussing several co-branding projects with renowned characters and properties that are ideal for dual lifestyle opportunities that can stand out on the shelves. With our Asian partners we are working on new seasonal events – Chupa Chups is always a guarantee to spark the fun and pep up the colour at any occasion.

On a design level we are creating new artwork to develop innovative products for kids and babies, such as toys and nursery items. Today’s millennial mummies have grown up with Chupa Chups, and we have really cute designs to develop sweet baby products with. Chupa Chups is also great to inspire craft toys, or recipe ideas to experiment in the kitchen.

Another category that we are actively exploring is the helmet category, as we are looking to replicate on an international scale the huge success we had with the motor helmets with the iconic wrapper design in Spain. Just imagine a street full of ‘lollipops on wheels’.

PERFETTI VAN MELLE CREATING ENJOYMENT!

Friday, June 3rd, 2016
The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers around the world for nearly 60 years. The brand’s diverse profile of more than 100 flavors and colorful marketing – much of which is focused on its distinctive flower logo designed by Salvador Dali – have helped make it a leading candy brand.

Perfetti Van Melle, the worldwide confectionary company that has owned the brand since 2006, believes in spreading the joy of Chupa Chups® through more than just the lollipops themselves. “We try to have everything we do speak about the brand, and tell stories around the brand in different ways,” says Christine Cool, licensing area manager for the Barcelona-based company. “Our products truly give a sense of enjoyment to people.”

Product licensing is one way the brand tells its story.
Chupa Chups® licensing originated in the late 1990s in Spain, when the brand was approached by Spanish and European stationery, apparel and eyeglass makers interested in extending the brand. This interest led it to establish a formal licensing division in 2000.

“Our company founder was a visionary who understood the value of licensing activity,” Licensing Area Manager Marta Ballesteros says. “The goal of our licensing division since the beginning was to extend the brand across a variety of sectors to create additional visibility and revenue.”

The Chupa Chups® lollipop was invented in 1958 and first trademarked in 1962. The brand has a presence in more than 150 countries and is the global market leader in Europe, Russia and Japan in the lollipop segment.

Making a Connection
Chupa Chups® today has dozens of active licenses. Lifestyle products bearing the brand include apparel, fashion accessories, personal care items, stationery and gift items. The brand has thousands of licensed product references available in hotspot retailers worldwide, including high-fashion retailers such as Zara and H&M.

Perfetti Van Melle expanded its licensing efforts beyond Chupa Chups® in 2010, when it started licensing its Airheads® candy brand in the United States. Last year, the company expanded licensing efforts to include its two most popular mint brands: Mentos®, which it licenses in Europe and the USA; and Frisk, the leading mint brand in Japan. All three brands have inspired lifestyle and gift lines available in their respective home markets.

“We see licensing as the perfect communication tool to refresh our brands and keep them constantly trending while also increasing their visibility,” Ballesteros says. “From a marketing perspective, licensing creates new touch points with our consumers and creates greater loyalty for the brand.”

Most licensing deals tend to have a three-year lifespan, though several of the brand’s apparel partners have been on board for more than five years. The brand’s longest-lived licensee, Coty, has produced Chupa Chups®-themed fragrances available in Europe for more than 10 years.

One of the company’s biggest strengths in licensing is its expertise in graphic design. “Our brand has a very clear identity, starting with the logo,” Cool says. “We have created more than 1,000 different graphics and images around the brand since we first started licensing. Our partners have told us that our wealth of new designs and ability to align with the latest fashion trends is what they appreciate most about our brand.”

Perfetti Van Melle’s brands also have unique aroma profiles, making them a natural for fragrances as well as air fresheners. “Our brands have a very clear identity and make an emotional link with customers,” she adds.

Keeping Cool
The initial Airheads® licensing effort gave Perfetti Van Melle its first experience in the food and beverage category, which today is a major focus area for the Group’s licensing division.

A licensed Airheads® ice cream, marketed by Unilever from 2010 to 2014, was so successful in the United States the company expanded the concept. Today, ice cream manufacturer Koldwave produces more than 10 SKUs of Airheads-branded ice cream available across the United States. A line of Airheads® freeze bars produced by JelSert will hit the U.S. market in 2017.

Perfetti Van Melle recently signed an agreement with Unilever to produce ice cream for the European market. A range of individually wrapped Chupa Chups® Calippo Shots ice creams with flavors including cola with lemon and sour cherry with banana will launch this summer.

The company plans to extend its efforts beyond ice cream and into other food and beverage products including baked goods, beverages and desserts, Ballesteros notes.

Staying Innovative
Although much of Perfetti Van Melle’s licensing efforts in the United States have centered on the Airheads® brand, it recently took a major step to introduce Chupa Chups® and Mentos® for licensing opportunities stateside.

The company last year reached a deal with IT’SUGAR, a specialty candy store with more than 90 retail locations in US hotspots, for a “shop-in-shop” concept. IT’SUGAR locations feature a “Chupa Chups® Corner” with candy as well as other licensed products including apparel, pillows and accessories.

The concept proved so successful that in June IT’SUGAR will launch an in-store concept for Airheads® in recognition of the brand’s 30th anniversary. “This is a concept that is really based around the enjoyment of candy,” Cool says.

Perfetti Van Melle continues to seek new ways to present Chupa Chups® and its other brands to customers. One of the company’s more unique licensing initiatives is a limited-edition Mentos® car, manufactured by French carmaker Citroën for the French market.

“We keep innovating all the time with all of our brands and believe in staying on top of development and making high-quality confectionery products,” Cool says. “Our company philosophy is based on continuous innovation, having high quality standards for our products and tapping into consumers’ desires.”

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

Thursday, May 19th, 2016
Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

The company has partnered with Beanstalk (booth G156), a global brand extension agency, to develop food and beverage extensions with Airheads® in the United States. Beanstalk helped to launch an assortment of Airheads® ice cream in in the U.S. in 2015 with Koldwave Foods. This year, Airheads® fans will be able to experience their favourite candy in new water-based frozen novelty products that capture all the flavours of Airheads®. Through a partnership with Jel Sert, also brokered by Beanstalk, Airheads® will launch shelf stable freezer bars in 2017. Perfetti is already exploring new exciting opportunities to take the intense and tangy Airheads® flavour to desserts, beverages and bakery products.

With their exuberant and colourful image, these brands are also perfect for lifestyle categories and they are represented by boutique agencies with a great understanding of the brands’ art DNA: Jewel Branding & Licensing represents Airheads®, while Lisa Marks Associates represents Mentos® and Chupa Chups®.

This 2016, the popular candy brand Airheads® celebrates its 30th anniversary with an Epic Birthday Bash, new launches and incredible surprises. In its new campaign, the brand celebrates the deliciously playful experience it offers to fans who want to spark fun into life’s everyday moments. This spring they will discover that 7-Eleven offers a real Airheads® Xtremes Slurpee®!

Furthermore, this June, the first ever Airheads® shop-in-shop will open in IT’Sugar, the country’s most loved candy hotspot. IT’Sugar and Airheads® will premiere an exclusive line of new apparel, squishy pillows, and fun candy-colored accessories along with candy in special and giant formats, in stores across the nation.

On the licensing front, new lifestyle projects will be revealed very soon, inspired by the striking fashion artwork which will be presented by Jewel Branding & Licensing (booth J101) and which will thrill tweens and retailers alike.

Chupa Chups® has been licensing its iconic logo, designed by Salvador Dalí, and its amazing artwork to an array of lifestyle collections across Europe and Asia for over fifteen years. Now Chupa Chups® takes this sweet success story to the North American market, represented by Lisa Marks Associates (booth H108), who also represents Perfetti’s most international brand: Mentos®.

Mentos® is a truly global brand which enjoys huge international brand awareness. Inspired by its unique heritage and fresh and fun characteristics, an art portfolio has been developed to roll out categories that reflect the cutting-edge interests of the Mentos® consumer to include apparel, personal care, electronics and sports, targeted to young adults across the US and the European market. The brand’s minty and fruity aroma profile and chewy texture can inspire amazing products.


For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J101 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com. Booth H108 at the Licensing Expo.

For food and beverage opportunities on Airheads® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G156 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

Chupa Chups® finalist of the Brand & Lifestyle Licensing Awards

Wednesday, March 16th, 2016
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three categories.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

Winners of all the B&LLAs categories will be unveiled at an event at The Dorchester Hotel on April 20th.

Perfetti van Melle Signs License Agreement with Unilever for Chupa Chups® Frozen Treats

Wednesday, March 2nd, 2016
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups®. The products, including Chupa Chups® Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Launched in 1958, Chupa Chups® is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups®, says, “Chupa Chups® as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups® licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups®’ distinguishable brand equities and flavours into the ice cream category.”

BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PVM BLE BOOTH!

Tuesday, September 22nd, 2015
One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

The leading confectionery house, Perfetti Van Melle, always offers its consumers new ways to experience these brands’ long standing heritage and built-in brand awareness. They allow for massive opportunities in licensing, both for lifestyle oriented products as in the food and beverage aisles.
Indeed, in food and beverage extensions, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make products stand out on the crowded retail shelves. The Beanstalk has been appointed in exclusivity by Perfetti Van Melle to take Mentos®, Chups Chups® and Airheads® into selected food categories.

Jumbo brand Chupa Chups® has already signed up with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream. Full details about this exciting launch will be revealed during the BLE 2015.

“Among the novelties which we will present at BLE, we will offer the preview of our new fashion artwork. Don’t miss out on the Cheeky Chupa designs and the nostalgic artwork of Mentos®, for example, which are particularly suited for apparel or stationery launches. We also look forward to discussing with our partners how the sweet or fresh candy aromas can be transformed into big business opportunities on air or personal care products.“ says Christine Cool, Area Licensing manager of Perfetti Van Melle.

Furthermore, on the first day of the show, in the PVM booth (M10) at 12:00h, the company will announce this year’s best performing international licensee and agent.

On Wednesday 14th at 2:15pm, visitors are invited to assist at the panel on “Direct-to-retail featuring brands and retailers”, which is organized by SPLICE and the Licensing Academy and where Christine Cool will introduce the Chupa Chups® experience.

If you like surprises give yourself and your licensing business a treat and make sure to visit the Perfetti van Melle booth at M10. Big things are waiting there for you!

IT’SUGAR BRINGS SENSATIONAL SUCKERS TO THE STATES EN MASSE WITH LAUNCH OF CHUPA CHUPS SHOP-IN-SHOPS NATIONWIDE

Monday, June 22nd, 2015
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.


IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.

"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”

A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.

“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”

Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.

Opening event video: https://vimeo.com/131135430

http://www.itsugar.com



About IT’SUGAR:
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, please visit www.itsugar.com.
For more information on IT’SUGAR, or samples, please contact Lauren at Laurenh@foxgreenberg.com.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND FOOD & BEVERAGE OPPORTUNITIES

Tuesday, May 26th, 2015
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.

In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.

Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination. Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J24 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com . Booth H43 at the Licensing Expo.

For food and beverage opportunities on Airheads®, Mentos® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G89 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

THE ULTIMATE 3 IN 1 FLAVOUR PALETTE: MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Monday, March 2nd, 2015
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!


Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.


The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.


This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.


Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.


The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.

Chupa Chups gets more fashion than ever with H&M!

Tuesday, February 10th, 2015
The world’s sweetest brand now also has apparel and fashion accessories for girls available at one of the hottest fashion retailers: H&M.

Look out for a trendy top for girls, decorated with the iconic Chupa Chups logo and a cute and sweet neckless in your nearest store, or order it from home by visiting H&M’s online store!

This is just a taste of new exciting items that will hit the shop very soon!
Don’t lose out on this opportunity to put colour to your days!

Chupa Chups sweet touch in Italy

Thursday, December 18th, 2014
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.

Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.

Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.

Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!

THE SWEET’N FRESH LICENSING PROGRAMS OF PERFETTI VAN MELLE

Wednesday, October 15th, 2014
After successfully introducing its brands CHUPA CHUPS® and AIRHEADS® in the licensing arena, Perfetti Van Melle is now preparing a dynamic licensing program with two of its other confectionery classics: MENTOS®, its most international brand, and FRISK®, Japan’s leading mint brand.

The third largest confectionery Group in the world will leverage these brands’ unique heritage and strong emotional connection with their fans to extend the brand to lifestyle categories.

As is already the case with Chupa Chups®, what will make these Perfetti Van Melle brands really stand out from the licensed brand crowd is their fantastic collection of artwork, which is enlarged every year with new designs in line with the hottest trends of the moment. Each in their own characteristic style: fresh, colourful and premium designs, some even with a nostalgic retro look and all with a fashionable and trendy twist. Visitors to the Brand Licensing Europe show will be able to see a preview of the designs that will be launched in 2015.

Christine Cool, Perfetti Van Melle Licensing Area Manager says: “At the Licensing Division we are very excited to bring four of the most exciting brands of our group together to the BLE show. It’s the perfect platform to show the industry the personality and potential of these brands, which are all very unique. We are particularly proud of the artwork that has been created to take these brands to new categories, which will no doubt create an impact in the market. BLE visitors are welcome to have a peek at our designs in our booth or to get a free treat from our candy brands.”


CHUPA CHUPS
The international licensing program of Chupa Chups® counts over 60 licensees worldwide who develop 2,5 million licensed products in over 50 countries in fashion and lifestyle categories such as apparel, personal care, gifting, home or stationery.
The Chupa Chups® licensing program is further expanding into new territories: this year 3 new licensing agents have been appointed: PS Not just Another Agency for Benelux, Biplano for Spain and Eurolizenzen for Gas.
Furthermore, Chupa Chups® has secured a raft of new deals across a range of categories: personal care worldwide with Aspire Brands (Lip Smacker), gadgets in the UK with Paladone, lip balms in Italy with Paglieri System, still in Italy stationery with Accademia, among other deals that will be announced shortly.

The co-branding project with Betty Boop™ (King Features Syndicate), one of the cheekiest and iconic animated character properties in the world, keeps going full speed ahead. In view of the initial success in several European countries, both groups have decided to extend this cute collaboration also to Japan and the UK. The first apparel, stationery, accessories, phone covers and personal care products will be on the shelves next spring summer 2015.

But there is more! For the first time in its licensing history, Chupa Chups® is also studying partnerships with global players in the food and beverage industries where a huge potential is seen in many categories such as flavoured water, ice-cream and juices, to name a few.


MENTOS
Mentos® is one of the biggest candy brands in the world, currently sold in more than 130 countries, where it enjoys a huge brand awareness. The brand ranks number 1 in the global mint category and 3 in the combined candy and chewing gum! Perfetti Van Melle will leverage this brand’s unique heritage and strong emotional connection with candy lovers to develop a fresh lifestyle licensing program in several categories. Mentos® is perfect to develop original concepts that transmit freshness and fresh ideas as well as fantastic flavours on categories such as apparel, personal care, accessories, electronics, stationery & publishing, gifting, games, or sports.
The Mentos® program will focus on young adults, both boys and girls, and it will be developed across the European market and in the US as of 2015.
For the development of the Mentos® strategy, original fresh and retro artworks have been developed in fresh blue tones and delicate pastel shades to support the programme and select the right partners to represent the brand.


AIRHEADS
In the United States, Perfetti Van Melle is running a successful licensing program with Airheads®, the popular and colourful chewy bars and belts found in candy aisles throughout America. The Airheads® Popsicle by Unilever is one of the best-selling SKU’s across all frozen novelties in major grocery chains.
The awesome taste of the Airheads® bars will now also be taken to a new variety of ice cream flavours and frozen novelty products with Spring Creek Holdings of Koldwave Foods, a true market leader in this category in the US. They are currently developing a range of products with Airheads® flavours and textures which will create an exceptional “buzz” in the market in 2015.
This year the brand has also created a new style guide in line with its up-aged “Airheads® Moments” positioning, which celebrates the positive outcome of airhead moments. The quirky illustrations around the “Airheads® Moments” matter combined with vintage designs inspired by the eighties will definitely appeal to US millennials who adore Airheads® as a pop culture icon. The Beanstalk agency will offer these new assets to drive the expansion into several lifestyle categories such as apparel, cosmetics, stationery and fashion accessories.


FRISK
Every Japanese knows the famous Frisk® power mints. Frisk® is Japan’s leading mint brand and was elected “Best Food Product of the Year” in the country. They are small and discreet, but hi-quality power mints, very refreshing and cool to be seen with. Just like the new Frisk® style guide, created by an Italian fashion design agency, which offers a style interpretation with this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
As a first step of the program Frisk® will develop some premium co-branded projects, to later spread the sharp and fresh philosophy to key categories such as personal care, apparel and accessories.


The licensing future has a sweet and fresh outlook!

CHUPA CHUPS INKS INTERNATIONAL DEAL WITH H&M FOR APPAREL AND ACCESSORIES

Tuesday, July 15th, 2014
H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.

CHUPA CHUPS® TO BE REPRESENTED BY BIPLANO IN IBERIA

Thursday, June 5th, 2014
Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.

Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign”.





About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVM Licensing Division: marta.ballesteros@es.pvmgrp.com

Perfetti Van Melle has climbed up positions in the ranking of the “Top 150 Global Licensors”

Thursday, May 29th, 2014
Perfetti Van Melle’s popular candy brands Chupa Chups® and Airheads® continue with a healthy growth of their licensing programs as evidenced by the License! Global Magazine, one of the most respected publication of the licensing industry.

Perfetti Van Melle is climbing positions year after year and it’s now in the 130 position, being one of the few confectionery names included in the ranking.

The “Top 150 Global Licensors” report provides the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide.

To know more about the report, go to the link below:

http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2014.html#148

CHUPA CHUPS ANNOUNCE NEW STATIONERY PARTNER FOR SPAIN

Wednesday, April 2nd, 2014
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.
Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.
The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”


____________________________________________________________________________________________


About Perfetti Van Melle Group:

Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programs are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division (marta.ballesteros@es.pvmgrp.com) or visit: http://www.perfettivanmelle.com / www.chupachupsuniverse.com

About Dohe:

Dohe, S.A. is a Spanish company dedicated to the manufacturing and distribution of office material and stationery.
Dohe is specialized in filing, school products, diaries and a wide range of office consumables.
Since it began operating in 1988, Dohe, S.A. has become a market leader, manufacturing its products with the most advanced technology and guaranteeing the highest quality.
The items included in his catalogue cover the most diverse needs of his clients:
- School supplies: A wide variety of products with the most up-to-date ranges and licenses.
- Office supplies: Every item for all filing requirements.
- MTL: Product line which includes all office consumables and supplies.
- PKA: An extensive range of packaging and mailing items.
- Diaries: Market leaders in diaries, with the largest range and the highest quality.
- D’Art: Writing items for the office.
- Vesta: A wide range of notebooks.
Dohe S.A. Committed to quality.
For further information, please contact Ismael García, Marketing Manager ismaelgarcia@dohe.es or visit: www.dohe.es

Chupa Chups and Lip Smacker to give authentic sweet taste and colour to all trendy lips around the world!

Thursday, March 27th, 2014
Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.

Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world!

Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.”

Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment”

The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.

The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!

Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups® Brand in Greater China

Friday, March 21st, 2014
Perfetti Van Melle Grows its Relationship with Beanstalk

Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®. Beanstalk will leverage Chupa Chups®’ unique heritage and strong emotional connection with sweets lovers to extend the brand to lifestyle categories, including apparel, personal care, video games, apps, sporting goods, home textiles, stationery, gifts, pet accessories, among others. The programme will target teens, tweens and the young at heart.

Josephine Law, Managing Director Beanstalk Asia, says, “Chupa Chups®’ strong brand personality is widely admired as a result of its iconic, colourful imagery and unique flavour profiles. The brand has universal appeal, lending itself well to extensions outside of the core confectionery area. We are excited to begin working with such a beloved and iconic brand, and to continue expanding its reach with innovative and fun products.”

Marta Ballesteros, Senior Brand Manager Licensing at Chupa Chups®, comments, “Chupa Chups® is a truly international brand as a result of its global awareness and emotional link to a diverse group of consumers. Over the years, we have successfully extended our core brand values into exciting product categories for our fans. We are thrilled to be expanding our licensing programme into another important market. Beanstalk has over 20 years of experience helping iconic brands extend their reach global footprint, making them an ideal partner to help us properly execute a strategic licensing programme in Greater China.”

Beanstalk is already a partner of Perfetti Van Melle in the United States, where it has represented its Airheads brand since 2009.



____________________________________________________________________________________________

About Chupa Chups:
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

For further information, please visit: www.chupachupsuniverse.com


About Perfetti Van Melle:
Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: http://www.perfettivanmelle.com

About Beanstalk:
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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CHUPA CHUPS® TO BE REPRESENTED BY INFINISS IN THE SOUTH KOREAN MARKET

Friday, March 21st, 2014
Chupa Chups has selected Infiniss co ltd, a leading licensing agency in the Korean market, as an exclusive partner to represent the brand for licensing opportunities in the country.

Infiniss, which is already the licensing partner of other well-known companies/brands, will be responsible to expand the licensing program in Korea, developing the loved and renowned Italian confectionary brand Chupa Chups® as a total lifestyle concept targeted primarily at teenagers.

Chupa Chups® was launched in Spain back in 1958 but at present the brand belongs to the Italian confectionery group Perfetti Van Melle, which ranks third in the global sugar confectionary market.
Chupa Chups has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late sixties.
Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries.

Over the years, the brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing program which is rapidly expanding into its key markets such as Korea, where the brand has been present already for a few years.

A joint strategy has been designed to build a new programme over the next three years in which Infiniss will manage licensees across a wide range of lifestyle categories such as apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys, among others. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.

Marta Ballesteros, Senior Brand Manager at Chupa Chups® says: “We are looking forward to the prospect of working together with Infiniss. They have a large track record of successfully managing the lifestyle extension of many international brands and also a great understanding of the Korean retail environment.”



___________________________________________________________________________________________


About Perfetti Van Melle Group:
Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.

In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager Licensing or visit: http://www.perfettivanmelle.com / www.chupachupsunivere.com



About Infiniss co ltd:
Established in 1991, Infiniss has become a world class leader in a brand extension / licensing program for its international clients for over the past two decades.

Infiniss provides a distinctive range of full spectrum of licensing services that include brand positioning, identification of licensees, product developments and intellectual property management and protection programs within Korea.

Infiniss has developed successful licensing programs with world renowned brands: Chupa Chups, Pininfarina, Audrey Hepburn, Van Gogh Museum Amsterdam, Black & White Collection.

For further information, please contact Jason Lee, Brand Management Division Managing Director or visit: http://brand.infiniss.com/

Chupa Chups appoints P&L Global Network to expand the brand in Mexico

Thursday, March 20th, 2014
P&L Global Network announces it has been appointed by Perfetti Van Melle Group as the exclusive licensing agency of the evergreen property Chupa Chups® for Mexico. P&L Global Network will be responsible for the implementation & launching of the Licensing Program.

Chupa Chups®, one of the most famous candies and part of the graphic history of the 20th century for its iconic logo designed by the artist Salvador Dalí, is a world renowned brand for its great strength and personality, symbol of color and fun.

Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavors in eye catching colorful wrappers, are consumed all over the world.

Christine Cool, Senior Brand Manager at Chupa Chups® stated: “As experts in lifestyle licensing programs, P&L Global Network is the ideal partner to leverage Chupa Chups’ brand equity through a dynamic lifestyle licensing program. Their understanding of brands and consumer trends combined with their know how to position the property in the right distribution channels, are the perfect corner stone to construct a solid program in the Mexican market.”

Fanny Salazar, Head of Licensing Division of P&L Global said, “We are thrilled for this association with such a fantastic brand. Chupa Chups® is a well-established brand in Mexico, we have been following the success of the licensing program in other markets for many years and always admired the lifestyle approach and the way the brand extension program have been implemented. We have no doubt that the colorful and playful appeal of the brand will be translated in a winning licensing program in Mexico and we feel really proud to be part of it.”

Chupa Chups® and P&L will implement a lifestyle program to expand the brand in Mexico with collections for men, women and children that represent a young, fresh and carefree spirit! Chupa Chups® has developed a huge variety of designs which are a key factor to their success in the market. From sweet, flavored and cool POP art for youngsters, to a nostalgic Vintage look for a more adult target, the brand will focus on extending into categories such as apparel, personal care, fashion accessories and other lifestyle opportunities. P&L will also strive to maximize the program through Direct-to- Retail and co-branding collaborations.


___________________________________________________________________________________________


About Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.

Chupa Chups®, the international lollipop brand with a strong personality, huge awareness and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding worldwide. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavors and colors to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.

Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com



About P&L GLOBAL NETWORK:
P&L Global Network specializes in the representation of lifestyle and entertainment brands to build licensing programs, brand extension programs and DTR programs. We represent internationally recognized brands; we work with leading global companies and with the largest retailers in the region. P&L has a fully integrated operation that allows an objective vision of the business maximizing profitability on a regional and local basis with one objective: to build successful business for our licensors, licensees and clients.

P&L Global Network Entertainment Division represents:
DreamWorks Animation (How to Train your Dragon), Paramount Pictures (new releases and classics), PlayStation & IP Games, Sanrio (Hello Kitty), Garfield, Kimmidoll (Collection, Love and Junior), Dracco (Filly, Zombie Zity), Ludorum (Chuggington), Fox BabyTV.

P&L Global Network Lifestyle Division represents:
Paul Frank, Tokidoki, Donald Trump Signature Collection, Donald Trump Home, Versace 19.69 Abbigliamento Sportivo, Harvard, UCLA, Jeep, Royal County of Berkshire Polo Club, David&Goliath, Fox Utilisima.

CHUPA CHUPS® TO BE REPRESENTED BY WILD PUMPKIN LICENSING

Tuesday, January 21st, 2014
Wild Pumpkin Licensing International Pty Ltd has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Australia and New Zealand.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups®’ Licensing Division.

Wild Pumpkin is planning to roll out a programme over the course of a three-year deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, cosmetics, fashion accessories, footwear, and homewares of which are targeted primarily at teenagers.

“Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups® in the Australian and New Zealand Markets. The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program.” enthused Lim Mi-Kyoung, Managing Director of Wild Pumpkin Licensing International.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Christine Cool, Senior Brand Manager at PVM Licensing Division: christine.cool@es.pvmgrp.com


On Wild Pumpkin:
Wild Pumpkin is a market leader in Brand licensing, management, product development and retail placement, offering a specialized, strategic management and consumer marketing consultancy to brand owners, licensors and licensees both domestically and internationally.
For further information, please contact Lim Mi-Kyoung, Managing Director at Wild Pumpkin Licensing International: lim@wild-pumpkin.com

Chupa Chups® lollipop look of UNIQLO

Wednesday, December 11th, 2013
UNIQLO has teamed up with Chupa Chups®, the world’s most famous lollipop brand, to launch a range of long sleeve T-shirts and hoodies for girls, to hit its stores worldwide in December.
UNIQLO previously produced popular Chupa Chups® T-shirts, and now launches two full collections inspired by the sweet brand.

Chupa Chups® is known worldwide for its unique and colourful wrappers, wide variety of flavours, and high quality. UNIQLO has translated this joy to its kids clothing line. The long sleeve T-shirts are a treat for the eye, with iconic logo motives, popular lollipop flavour designs, and delicate daisy patterns. The hoodies also come in soft tones, with lollipop patterns and retro designs, reminiscent of the early days of Chupa Chups® - the brand was launched in 1958 and its original logo was designed by Salvador Dalí. The holiday season promises to be extra sweet with this collection of long sleeve T-shirts and hoodies in soft candy colours!

The Licensing Manager at Chupa Chups® Licensing Division said, “UNIQLO and Chupa Chups® are both popular brands, and they are a great match together for an original style.”
Kid’s Merchandiser at UNIQLO, said, “Chupa Chups® is iconic, and brings back memories of childhood fun. Its colour and energy is a great addition to our collection of light hearted UTs”.
The Chupa Chups® collection will be available in Japan, China, Hong Kong, Korea, Thailand, Malaysia, Taiwan, Philippines, United States, France, United Kingdom, Russia, Australia, Indonesia and Singapore.

And soon there will be more to enjoy - another fun Chupa Chups collection, with playful colours and patterns, is already being designed for next spring!

CHUPA CHUPS: SWEET SPOT FOR DIGITAL GAMES

Tuesday, November 26th, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with 4 Dots Media to expand the brand into the digital games category.

A range of five funny and colourful Chupa Chups® Apps will be available in US, Canada, UK, Australia and Hong Kong, and very soon in other EU territories, through Apple iTunes, Google Play and Amazon –Android platforms.
The first game of the collection, “Chupa Chups® Maker”, was launched in August and It has already reached more than half a million downloads. It’s been really successful and the consumers are showing a very positive reaction.

The game allows players to make and share their own personalized versions of the world famous lollipops from scratch! They need to use their creativity to invent their own lollipop by choosing their favourite flavour among many different ones such as Cola, Cherry, Strawberry Banana, Caramel, Piña Colada and many more! Then they can fill the molds, select a fantasy lollipop stick and also create toppings with alphabet letters, numbers, sprinkles, Chupa Chups® gummies… and finally wrap it in the characteristic Chupa Chups® wrappers. Once the lollipop is made, there are two choices: either “eating” the lollipop itself by swiping fingers on the device, or sharing it with friends! “Chupa Chups® Maker” is fun for all ages!

The second game was released in October. It is a hidden-object themed game called "Chupa Chups® Hidden Objects". The game consists of finding the lollipops and other items in many screens with amazing designs.

The third game is already in the pipeline: " Chupa Chups®: Spot the Difference" where the fans of the brand will need to find the differences between two very similar screens. Are you up for the challenge to spot the difference quickly?
Next year, Chupa Chups® will keep surprising us with more games to come. One thing is sure, good fun is guaranteed!!



On 4 Dots Media:
4 Dots Media is a brand and licensing agency representing mobile game developers worldwide. Their developers are located throughout Asia and in the US. Some of their clients have developed games that have ranked in the top 5 overall apps, and others have continuously maintained a position within the top 200 listed games for months and years in the app stores (as ranked by App Annie). Their clients’ mobile/tablet games are developed and published cross-platform on: Apple iTunes and on Android-Google Play and Amazon's AppStore. 4 Dots Media is commonly regarded as a "one-stop shop" to connect licensors with top game developers to create engaging branded mobile games in the digital space.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads, the iconic brand which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at Chupa Chups® Licensing Division: Marta.ballesteros@es.pvmgrp.com

Hong Kong families to experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year in “The Link x Chupa Chups® Colour Your Mind Playground”!

Friday, November 22nd, 2013
This Christmas, Chupa Chups® and The Link Management Limited, have teamed up to create an amazing thematic event which takes place in Hong Kong as of November 8th.
The Link’s Lok Fu Plaza will be filled with vibrant colours and seasonal melodies as it shares the festive spirit with everyone! For the first time ever, The Link will be teaming up with the popular lollipop brand, which is celebrating its 55th anniversary, to present “The Link x Chupa Chups® Colour Your Mind Playground”. Lok Fu Plaza is transformed into a colourful Chupa Chups® paradise where visitors, families and children, will be able to experience the joy of Christmas as they indulge themselves in this festive atmosphere.

Colour Your Mind with the World’s Largest Chupa Chups® Christmas Playground
At over 10,000 square feet, the world’s largest Chupa Chups® Christmas Playground features many giant Chupa Chups decorations, including an almost 2,000 sq ft Chupa
Chups® Maze, a soaring Hot Air Balloon, an exciting Ferris Wheel and a Festive Christmas Train. These fun attractions will combine to provide the perfect venue for visitors to enjoy special Christmas moments. The playground is decorated in colourful decorations that can uplift the minds of visitors, and also inspire children’s creativity and development.

Hong Kong’s First Chupa Chups® Music Stairs Promote Healthy Living
The Link x Chupa Chups® Colour Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. These Chupa Chups® music stairs – Hong Kong’s first of their kind – spiral upward, and each step is a piano key that leaves a trail of melody as people walk. In addition to encouraging visitors to use their imagination to create wonderful Christmas tunes, the staircases encourage people to take the stairs more often and promote a healthy lifestyle.

The Link shopping centers dress up by Chupa Chups®
Ten of the main shopping malls of The Link are also fully decorated with the colourful and eye catching graphics of the popular candy brand, and the city will be invaded by the Chupa Chups® Christmas spirit with an outdoor advertising campaign of billboards and buses.
Inside the Lok Fu Plaza mall, an 8-metre-tall candy machine is filled with a variety of Chupa Chups® flavours, giving visitors the chance to make a unique and delicious Christmas wish.
Besides the giant decorations, other exciting activities include the Chupa Chups® Connecting Flavours Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups® Pop-Up Store, Chupa Chups® Christmas Game Booths and Chupa Chups® Xmas Parade.

Limited edition Chupa Chups® premium items.
Customers can also bring the Christmas spirit home by spending at least HK$2,000* at selected shopping malls of The Link, which entitles them to exclusive limited edition Chupa Chups® premiums.

No doubt this Chupa Chups® Christmas event will become the talk of the town.
Everything is set to spread the fun and to have all the Hong Kong families experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year!

CHUPA CHUPS® AND KING FEATURES SIGN AGREEMENT TO CO-BRAND ICONIC LOLLIPOP PROPERTY AND BETTY BOOP™

Tuesday, October 22nd, 2013
King Features Syndicate and Chupa Chups® have reached an agreement to co-brand the name, and distinctive logo from the world-renowned lollipop brand with the name and likeness of Betty Boop™, one of the most iconic animated characters in history.

The Chupa Chups® brand, which belongs to the Italian confectionery Perfetti Van Melle, was launched in Spain in 1958. Its famous logo was designed by Salvador Dalí. Today, Chupa Chups® is a global brand with a huge international awareness as the most popular and consumed lollipop in the world. Every year, billions of these high quality candies, with a huge variety of flavors in the characteristic colorful wrappers, are enjoyed by people of all ages in 150 countries. In fact, Chupa Chups® enjoys a tremendous emotional link with its customers and has become a part of popular culture to the point of becoming a generic name for lollipops.

As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Created in 1930 by legendary animator Max Fleischer, Betty Boop is one of the most popular and successful licensed characters in entertainment history. Today there are nearly 200 licensees in the United States and nearly twice as many internationally that produce quality merchandise in virtually every category that bears Betty’s unique likeness.

“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”

“This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market,” said Marta Ballesteros, senior brand manager for Chupa Chups.

King Features will seek licensees for the co-branded merchandise in the following categories: Apparel, Fashion accessories, Footwear, Housewares, Smartphone and tablet accessories, Party goods, Stationery, Giftware, Apps and digital games.

CHUPA CHUPS TO WRAP BLE 2013 VISITORS IN AN EXPERIENCE OF THE SENSES

Monday, September 2nd, 2013
At this year’s Brand Licensing Show, Chupa Chups® is excited to be a part of the new brand’s section, where the popular lollipop will surprise us all again with an experience of the senses that will be hard to forget. In a setting which reflects the brand’s core essence and DNA, Chupa Chups will present its new designs with genuine artistic twist. Chupa Chups will also announce a string of nearly 20 new licensees which have recently come on board the sweet universe across European and Asian markets.

On the first day of the show, at noon a press event will be held at the booth to reveal this year’s best performing licensee and agent, as well as some exciting new collaborations. Visitors should also not miss out on the brand experience show to which they are invited on the first day at 14.00h in the Brand Theatre.

Visit Chupa Chups at booth M20, come and let yourself be captured by the very essence of Chupa Chups®!

Japan to cool off this summer with the Chupa Chups Ice Candy Maker

Wednesday, July 17th, 2013
Fans of the brand can now transform a classic lollipop into a tasty and giant ice pop with an innovative Chupa Chups dessert machine designed by Takara Tomy T Arts.

Chupa Chups, the most famous lollipop brand in the world, has teamed up with the Japanese toy manufacturer Takara Tomy to release the coolest ice candy maker in the market.

This new invention allows to make out of a classic lollipop combined with any beverage of your choice, a 6cm diameter Chupa Chups ice candy! So both kids and adults are guaranteed to have a big Chupa Chups ball while making their treats.

The innovative machine is very user friendly and there are only four simple steps that need to be followed to make a yummy ice pop in a few hours:

1. Stick a Chupa Chups into the Ice Candy Maker.
2. Fill it with any liquid such as juice, milk, cola…
3. Stir the body with the handle to make the candy melt in just 3 minutes.
4. Finally, put it in the freezer overnight. Then, a big piece of ice candy will be waiting to be bitten into the very next day.

Creativity is guaranteed when trying to figure out which flavours to mix from the dozens of different delicious Chupa Chups flavours with an endless variety of drinks: Cherry Chupa Chups and coke, Strawberry cream Chupa Chups and milk,… What’s your favourite combination?

This product is already flying off the shelves of specialty stores, toy stores and convenience stores in Japan!

B + AB GOES SWEET IN ITS SPRING LAUNCH WITH CHUPA CHUPS®

Thursday, June 13th, 2013
Chupa Chups®, the life less serious brand, and the Hong Kong fashion brand B+AB (IT Fashion Group) have joined together to develop a limited edition of apparel and accessories launched last April. The products are available in all B+AB stores in Hong Kong, Macau and China, and will be also available very soon on B+AB webpage: http://www.bplusab.com

This funny Chupa Chups® collection, “We love Chupa Chups”, contains fashionable outfits from head to toe, including ladies wear, accessories and handbags that put a sweet touch to personal style and identity. Tees and jackets are definitely the must-have items this season, not to mention the comfortable accessories - hairband, umbrella and cushions.

The cute rabbit’s icons of B+AB are having a ball feasting on the Chupa Chups® lollipops all over the store windows and corners inside, creating the atmosphere of a sweet and fun lifestyle.

ChupaChups pops out of its wrapper to delight us with a recipe book!

Friday, May 31st, 2013
Chupa Chups®, the world’s most famous lollipop, has teamed up with Marabout, a division of the leading publishing house Hachette, to delight us with a recipe book full of colourful sweetness.

The French editorial company, leader in the practical book in the field of food, health, education as crafts or decoration, has expanded its series of recipe books “Les 30 recettes culte”, a collectable series of mini recipe books. It is based on collaborations with popular food and beverage brands, which is now completed with 30 original Chupa Chups® recipes: apple in the oven, charlotte topped off with Chupa Chups® fruit puree, crunchy sticks with Chupa Chups® slivers, birthday cake, and homemade lemonade with citrus fruit…

The book, which can be found in bookshops, but also in department stores, specialized retail, book clubs, gift shops, hypermarket stores or by Internet, was launched at the end of April with a tremendous success.
So much so, that a new edition is already being developed which will include a special mould to make four unique cake pop recipes with. The delight of any sweet party!

But there is more in the oven… the first books are available in French but very soon they will be translated in many different languages.

So, Why not try a new sweet recipe? With the Chupa Chups® cookbook you will learn that the most famous lollipop also works wonders in your kitchen!

CHUPA CHUPS AND UNIQLO PARTNERED TOGETHER FOR A BANK HOLIDAY WEEKEND OF DELICIOUS FUN!

Tuesday, April 9th, 2013
Uniqlo, the famous Japanese fashion retailer, known for its cool range of UT T-shirts, has made a worldwide launch of 3 styles of Chupa Chups T-shirts, which are inspired by iconic artwork of the popular lollipop brand which celebrates its 55th anniversary this year.

In the UK, Fluid World, the Licensing agent for Chupa Chups in this territory, partnered with Uniqlo to organize a delicious bank holiday weekend across their 10 UK stores.

Everyone was a winner, as Chupa Chups competition and sampling stations were set up in-store as a part of ‘Happy Easter Chupa Chups Event.’ Chupa Chups t-shirts were at the centre of activity, which included creative in-store displays across all 10 stores including the London flagship; another key Oxford Street, London store dedicated a full window to the activity. A ‘Grab & Win’ Chupa Chups competition took centre stage as customers had to grab as many Lollipops as possible to be in the chance to win limited edition Chupa Chups artwork and Wheels of Chupa Chups Lollipops.

180,000 Chupa Chups Lollipops were the new Easter eggs, as a part of the design led visual merchandising inspired by the iconic Chupa Chups logo designed in 1969 by artist Salvador Dali. ‘Art You Grew Up With’, the company which specializes in iconic original and limited edition artworks for all ages, supplied striking artwork taken from the Chupa Chups archives which added another dimension to the in-store displays and window, forming Chupa Chups art installations in-store. Uniqlo customers were offered a 10% discount code enabling them to purchase Chupa Chups artwork and display in their own homes.

Chupa Chups’ activity was also reflected within the Uniqlo pop-up store in the Shibuya station in Tokyo, built on the actual track rails!

Christine Cool, Senior Brand manager Licensing of Chupa Chups, says ‘We are thrilled to continue our collaboration with Uniqlo as we feel our brand values match perfectly to create exciting offers for our customers.’


Louise Mckeown, Retail & Marketing Manager for Fluid World Ltd says, ‘Partnering Chupa Chups and Uniqlo, two iconic global brands with great synergy enabled all parties to bring excitement, fun and brand engagement directly to the customer at the heart of retail. Chupa Chups motto of ‘life less serious’ was perfectly positioned within this fashion lifestyle retailer at peak trading period across Easter.’

PULL & BEAR GOES SWEET IN SPRING WITH CHUPA CHUPS

Tuesday, March 19th, 2013
Chupa Chups apparel for adult at Pull & Bear shops worldwide -ENGLISH

CHUPA CHUPS SIGNS A BATTERY OF NEW LICENSES TO KICK OFF THE YEAR

Monday, January 14th, 2013
New 2013 Licenses - ENGLISH

SWEET TIMES AT BRAND LICENSING LONDON 2012

Monday, November 26th, 2012
The sweet experience at BLE last october 2012-ENGLISH

THE LICENSING UNIVERSE

Monday, November 26th, 2012
The licensing Universe- ENGLISH

EL UNIVERSO DE LICENCIAS CHUPA CHUPS

Monday, November 26th, 2012
The Licensing Universe- SPANISH

CHUPA CHUPS AT MOOK MAGAZINE JAPAN

Monday, November 26th, 2012
Mook, the successful Japanese magazine renowned for its special editions on high end, fashion and iconic brands, has selected Chupa Chups to be the protagonist of its January issue- ENGLISH

CHUPA CHUPS T-SHIRTS AT OVS ITALY

Monday, November 26th, 2012
Chupa Chups apparel for adult and kids at OVS shops in Italy- ENGLISH

CHUPA CHUPS AND BANDAI IN ASIA

Monday, November 26th, 2012
Several small gadgets developed by Bandai Asia- ENGLISH

CHUPA CHUPS AT CHOCOOLATE STORES IN ASIA

Monday, November 26th, 2012
Co-branding with Chocoolate stores in Asia- ENGLISH

CHUPA CHUPS PLUSH TOYS

Monday, November 26th, 2012
License with Play By Play to launch Chupa Chups Plush Toys- ENGLISH

Perfetti van Melle and Beanstalk/g.l.a.m. extend their successful cooperation on Chupa Chups®

Monday, October 30th, 2017
Global confectionery manufacturer, Perfetti Van Melle, announced that it is further expanding its presence across the German speaking region through extending their partnership with merchandising and licensing agency, g.l.a.m. for Chupa Chups®.

Based on the positive development of the existing cooperation in selected food categories, Beanstalk and Chupa Chups®’ brand owner, Perfetti van Melle, have entrusted g.l.a.m. also with the licensing of the lifestyle brand in manifold non-food categories.

Christine Cool, Licensing Area Manager for Chupa Chups® at Perfetti van Melle says: “We are looking forward to the cooperation and to bringing the characteristic Chupa Chups®´ fun and colourful lifestyle further to the German-speaking territories, also in the non-food areas“.

Kristin Ehring, Director Sales and Accounts at g.l.a.m. adds: “We are delighted about the additional opportunities in the representation of Chupa Chups®. The experience gained in the food sector will be a perfect basis to find the right partners also in the non-food categories and we are proud to contribute to the expansion of Chupa Chups® in GAS.

The absolute unique brand design, the comprehensive artwork for a great variety of lifestyle categories combined with the extremely high recognition value offers great licensing opportunities. Therefore, we are confident to build a successful licensing programme for the Chupa Chups ® brand in all categories available”.

Next November 7th g.l.a.m will present the Chupa Chups brand at Lima’s Licensing Market 2017, a one day networking event in Munich, an ideal opportunity for the licensing sector to discover the brand’s latest artwork and partnership opportunities with this fun sweet sexagenarian brand.

Fashion Label Fyodor Golan Launches Chupa Chups® Collection at London Fashion Week

Tuesday, September 19th, 2017
Award-winning fashion designer duo Fyodor and Golan have created a Chupa Chups® womenswear range as part of their Spring/Summer 2018 collection, which launched last week during their catwalk show at London Fashion Week, attended by global fashion press and retailers. The agreement was brokered by Perfetti Van Melle’s agent, CPLG.

The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups®, which has been reworked into this season’s prints and accessories. The range transforms the famous Chupa Chups® logo into an object of grandeur, through detailed embroidery and gold and silver casting.

Fyodor Podgorny and Golan Frydman, the designers behind the fashion label, have gained global attention in recent years after winning the Fashion Fringe Award in 2011 and Best Young Womenswear Talent at the Premium Design Award in 2015. Fyodor Golan show seasonally at London Fashion Week and have become known for their exciting, consumer facing global pop-up events launched in the likes of Selfridges London, Luisa Via Roma in Florence, and I.T in China and Hong Kong.

Chupa Chups® is more than just a lollipop: It’s an iconic brand with a cheeky personality that inspires “Forever Fun.” The brand has an extensive licensing programme driven by fashion, which incorporates the eye catching colours and flavours to capture the hearts and minds of consumers worldwide.

Fyodor Podgorny and Golan Frydman said: “Chupa Chups® has fantastic visual appeal and synergy, making it an ideal brand for us to collaborate with. It became an important ingredient for our Spring/Summer 18 collection and can be traced throughout the collection in various shapes and forms. To inject the fun aspect of a lollipop into our collection was one of the best experiences. Chupa Chups’® flavours and plastic wrappings inspired us to experiment with the materials and see how they melt and get trapped between various types of plastic, creating unique, one-of-a-kind shapes. We wanted to create heightened drama with a sense of fun.”

Christine Cool, Area Licensing Manager, Perfetti van Melle, added: “Design has always been a key asset to Chupa Chups,® so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”

Victoria Whellans, Senior Business Development Manager, Brands at CPLG, added: “We are delighted to be working with Fyodor Golan. They are highly-regarded designers whose use of colour, bold patterns and intricate cuts sits perfectly with the Chupa Chups® brand. They’ve cleverly transformed an everyday object into a luxurious collection, which is sure to create much excitement when it launches at retail next year.”

Following the launch at London Fashion Week, the collection will be showcased at Fyodor Golan’s Paris Showrooms before launching at select department stores and boutiques worldwide, from February 2018.

CHUPA CHUPS® BATH AND BODY COLLECTION IS HITTING THE THAI MARKET

Tuesday, August 1st, 2017
The confectionary group, Perfetti van Melle, has teamed up with the Thailand brand Take n’ Care to delight us with a range of Chupa Chups® bath and body products for teens and kids in the Thai market.

The colourful collection “Don’t eat me” has been inspired by the true essence and aromas of the real Chupa Chups® to create a fantastic line of bath flavours: strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple or choco mint. The range is composed by bath, shower and hair products, body lotion and hand & nail cream, all of them paraben or alcohol free and made with natural components.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “We are excited to have a new partner on board for the Thai market. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

Last week, the largest lifestyle shopping destination in Bangkok - the Central World mall- was coloured by Chupa Chups® to celebrate an exclusive event to announce this amazing collection. Music, sweetness and flavours were the main protagonists of the press conference and cocktail party, and the famous Thai celebrities, the Boriboon family, were the guests of honour.


https://vimeo.com/226867060

Cotton On Group creates a sweet look with the Chupa Chups® collection

Tuesday, August 1st, 2017
Perfetti Van Melle has teamed up with the leading fashion group Cotton On to develop a collection of lifestyle products for kids in 16 countries across the world: Australia, New Zealand, USA and South Africa among others.

The sweet and fun factor has been taken to clothing and fashion accessories… a huge variety of items flaunting Chupa Chups® iconic colours and flavours will be a must have for teens, tweens and kids alike. The apparel collection has captured the essence of the brand in all aspects, even offering a surprising scratch&smell effect.

“Chupa Chups® and their huge variety of delicious flavours create a sense of nostalgia, which we know our customer will love! We’re excited to partner with Chupa Chups® to help launch our fun and playful ‘Scratch and Smell’ range this August.” says Pia Baffi, Brand Product Manager at Cotton On Kids.

“It’s a true honour to partner with Australia’s largest value fashion group. Their passionate team has been inspired by the icons of our brand and its logo designed by Salvador Dali; Our Forever Fun footprint is in everything they do”, says Marta Ballesteros, Licensing Area Manager at Perfetti van Melle.

The complete collection will be on shelves across the globe this August 2017.

SANRIO CHARACTERS CREATE SWEET SUMMER VIBES WITH CHUPA CHUPS® IN JAPAN

Thursday, July 6th, 2017
Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.

The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.

Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

MACSON X CHUPA CHUPS®, SURPRISING COLLABORATION

Friday, June 30th, 2017
Perfetti van Melle has teamed up with the Spanish fashion brand Macson to develop a vintage capsule collection of Chupa Chups® men’s clothing.

This exciting collaboration has been revealed during the 080 Barcelona Fashion Week where Macson celebrated its 75th anniversary in style by closing the catwalk.

In this fashion show a Chupa Chups® look was a part of the latest British-style Macson collection which stunned all attendees and fans of the brand. Just a teaser of what will be the amusing collection next Spring Summer 2018.

Domingo Obradors, Macson’s CEO says: “With this collection we are revisiting the 80ies and the vintage style. We have a total connection with the Chupa Chups® brand and we are convinced that it will appeal to everybody.”

“We are eager to see the new MacsonxChupa Chups® collection on shelves next year.
Macson, being a Spanish brand with 75 years of history, has known our brand perfectly since the very beginning. They also have an in depth understanding of our fun lifestyle philosophy and we are convinced they will do a great “Forever Fun” collection inspired by the heritage of the brand.” says Anna Amat, Licensing Coordinator at PVM Licensing Division.

This cool and surprising collection will be in Macson’s shops next May 2018!

essence teams up with Chupa Chups®

Thursday, May 18th, 2017
The German brand essence (Cosnova Beauty) has teamed up with the most famous lollipop in the world, Chupa Chups®, to create a real lollipop frenzy with the trend edition “I want candy”. The collaboration offers super-cute beauty pieces that have the irresistible fragrance of the bestselling Chupa Chups®.

The capsule collection includes a wide range of scented cosmetics for body, face, lips and nails such as body splash, eye shadow palette, lolly dots eyeliner, lip gloss palette, blush shimmer pearls and brush or nail polish, stickers, scrub and top coat.

The scented products will be available from mid-June to mid-July in drug stores, hypermarkets, supermarkets, department stores and e-commerce worldwide.
Choose your flavor!

Chupa Chups® between Art, Fashion and Design

Wednesday, April 26th, 2017
Chupa Chups®, the most “pop” of all lollies, has been the special guest of Milan’s Design Week celebrated this April 2017, transforming the icon to original art and a surprising furniture collaboration, presented at a couple of unmissable events.

Within the program of the Fuorisalone events, in the prestigious location of the Brian & Barry Building, Chupa Chups® presented a special collection of pop furniture together with the design brand Altreforme. “Altreforme starring Chupa Chups®” is a stunning collection of Altreforme iconic furniture and accessories dressed for the occasion with exclusive Chupa Chups® prints, done by the eclectic pop artist and fashion designer Philip Colbert, art director of the brand The Rodnik Band, who was inspired by surrealism and by Salvador Dalì’s version of the Chupa Chups® brand revisited in 1969.

The Altreforme starring Chupa Chups® limited edition, coloured the windows of the Brian & Barry Building in Milan throughout the Design Week and both brands celebrated their partnership with an exclusive launch cocktail party.

The collection is composed by the Simbolo divider, Fiocco chair, Coco console, Salvador chair, Gertrude & Alice seat, Tamara trunk, Jean pot, Candy boxes and the Lollipop vase, the masterpiece of the collection, an original creation of Valentina Fontana, art director, creative soul and founder of Altreforme.

During the Design Week, Chupa Chups® also protagonised another event in the beautiful setting of the Magna Pars hotel in the bustling Tortona zone of Milan. A special exhibit was dedicated to the Chupa Chups® by The Rodnik Band art collection, composed of sequin paintings, sculptures and sparkling outfits boasting the humour, colour and fun traits of the Chupa Chups® brand.

https://vimeo.com/214008718

Perfetti Van Melle Partners with Licensee, Greencore, to Launch Chupa Chups Celebration Cakes

Monday, April 24th, 2017
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.

The product leverages Chupa Chups’ unique heritage and strong emotional connection with sweet lovers across the globe, targeting tweens, teens and the young at heart. The colourful cake is presented with 12 strawberry flavoured
Chupa Chups lollipops and launched on March 20th in ASDA stores.

Since 1958, Chupa Chups® is an iconic confectionery brand that has become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Licensing Area Manager at Perfetti van Melle, said, “Chupa Chups as a brand has an incredibly strong connection with its consumers, and the sweet and fun nature of the product transfers perfectly to a celebration cake. Greencore have created a unique concept based on the iconic shape of the famous lollipop, which truly celebrates our distinct visual identity and reflects the forever fun factor of the brand.”

The partnership between Chupa Chups and Greencore was brokered by leading global brand extension licensing agency, Beanstalk.

TEZENIS LAUNCHES A NEW COLORFUL SPRING COLLABORATION WITH CHUPA CHUPS®

Monday, March 27th, 2017
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a partnership that combines the best values and know-how of the two brands. A 360° project that will involve consumers at multiple levels with targeted communication strategies.

The new capsule collection realized by Tezenis, the Italian leading underwear brand, is something really fresh and eye-catching, cool garments for an extremely on-trend look.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans. A collection for those who want to express their ‘out of the box’ style, no matter the occasion.

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East. Barcelona - Chupa Chups® home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town - will also host a big party event in their flagship stores.

Do not miss the chance to grab your favorite Chupa Chups® flavor enjoying this #foreverfun capsule collection!

https://vimeo.com/208628990

https://it.tezenis.com

Chupa Chups Sparkles at BLE with Art Gallery by The Rodnik Band

Thursday, October 27th, 2016
At this year’s Brand Licensing Europe fair Chupa Chups® has been the talk of the show. The booth itself was a true art piece to start with. The Rodnik Band designed a tongue-in-cheek scene inspired by Chupa Chups’ creative godfather, Salvador Dalí. This stunning setting became an improvised art installation of mirror-polished surrealist sculptures and shimmering paintings in which the artist elevates the popular lollipop and logo to sheer art with an ironic twist.
On day two, clad in a sky blue lollipop suit, Rodnik went one step further and presented his first catwalk on a tongue with Chupa Chups. The art melted seamlessly with nine stunning ready to wear looks, the walking version of the art pieces embellished with embroidered sequins. After the catwalk Philip Colbert, the showbeast and genius behind the Rodnik Band, dedicated posters of his work to the hundreds of people who came to watch the show. Both the artwork and the ready-to-wear collection created a lot of buzz among the BLE visitors and expectation with premium labels to do exclusive apparel collections and licensing projects that are now being discussed.

The Rodnik Band is a London based art fashion label, famous for its pop style and ironic take on fashion. Philip Colbert, the artist and designer of the art label, is a modern creative visionary who loves to reinterpret the true icons of pop art. On this occasion he has taken Chupa Chups on a surrealist journey, making bold pop Sculptures, paintings with shiny sequins and a sparkling fashion collection inspired by the artistic energy of Chupa Chups. "Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP" says Colbert. “I am very excited to collaborate with Chupa Chups, they are the ultimate pop brand, after visiting the factory I was blown away by the world of Chupa Chups, Andy Warhol created an Art Factory, but for me Chupa Chups seemed like the ultimate pop factory, I love the fact this brand connects Pop Art and surrealism with Dali having creating their logo, I was very interested to explore this connection and further develop it with my work” says Philip Colbert, the designer of The Rodnik Band

... check out the artist’s introduction @ https://www.youtube.com/watch?v=zaUAErsjZT8
http://www.therodnikband.co.uk/


Perfetti van Melle's Marta Ballesteros on why Chupa Chups is performing phenomenally well

Tuesday, June 28th, 2016
With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership with a UK pop star and the brand's potential for toys.

How has the year been so far for you guys?

We have been very busy putting several new deals on the tracks for Mentos, Chupa Chups, Frisk and Airheads. We are particularly excited about an agreement with Citroën in France. This summer the company will launch a limited edition of C1 cars with a communication campaign inspired by the fresh appeal of Mentos.

Our personal care ranges of Chupa Chups are working phenomenally well across all markets from Europe to Asia to the USA. We have high expectations of the new bath and body products that have been launched at the Cosmoprof trade fair this spring, which are a great match with the brand because they have been developed with the characteristic aroma profile of Chupa Chups.

How important is the food and beverage category to you?

The food and beverage category has become a key objective of our licensing program in Europe and the US. The market is now very receptive to co-branded products of renowned brands that can introduce innovative and surprising products.

After the successful introduction of Chupa Chups and Airheads in the frozen novelty sector, we have realised that our visual identity and flavours translate perfectly well into ice cream and we are now exploring new opportunities in the dessert, bakery and drink categories. Our brands can bring their popular and intense flavour profiles to these products, as well as their playful and fun character.

Are there any new partnerships you can shout about in the food and beverage arena?

We are very excited at the prospect that our fans will be able to try Chupa Chups Calippo Shots: our most recent launch with Unilever that will be available this summer in their Out–of-Home channel across several European markets. Both Calippo Shots and Chupa Chups have a strong heritage in refreshment, with a mutual passion for colour and vibrancy. This natural relationship has taken the flavour identity of Chupa Chups and the packaging ingenuity from Unilever Calippo Shots to create a truly exciting range.

In the US we are now developing an innovative concept for a range of Airheads flavoured freeze bars with market leader Jelsert, which will hit the shelves in spring 2017.

What licensing deals do you have in the pipeline for Chupa Chups?

With Chupa Chups we keep expanding our characteristic colourful and fun style, this time to new fashion deals with popular underwear retailers and on trend editions with leading cosmetic groups, which we will reveal soon. We are working on new designs with our global fast fashion licensees for next year’s spring season. The brand is also quickly conquering the US market, where the first beauty range is being shipped into key retailers such as Claire’s and Walmart.

What about your Airheads brand? What can we expect to see from that property in the licensing space?

Airheads is at a particularly sweet moment. This year the brand celebrates its 30th anniversary and many events and promotions have been planned that will make it unforgettable. In this memorable year, the brand has teamed up with the convenience store 7-Eleven and the fast food restaurant Taco Bell, for a special edition of an Airheads Xtreme ice drink.

To top it off, this June IT’Sugar, the US’s most popular candy destination will open an Airheads corner in all of its stores across the nation with an amazing range of tops, bottoms, accessories and special Airheads candy offers.

What else do you have planned for the year ahead?

We are presently working on an art project for Chupa Chups with an irreverent UK pop artist on his unique interpretation of our icons. His surprising mix of ideas will be revealed at the Brand Licensing show where it will no doubt stir emotions and catch the attention. This artwork will allow a totally new fashion approach to create retail experiences and inspire lifestyle categories. But that’s all I am allowed to tell you for now.

Do you have any other licensing initiatives going on?

In Japan, we have a local jewel brand of power mints called Frisk. We have recently started a licensing program for this brand aimed at an adult male target with a premium character, in line with the brand image. It is kicking off really well with several partners for toiletries and apparel, capitalising on Frisk’s equity of freshness. Japan has always been one of our best performing markets for Chupa Chups and it is very rewarding to see that we can also build a program there with a brand with a totally different identity.

Anything else you’d like to add?

For Chupa Chups we are discussing several co-branding projects with renowned characters and properties that are ideal for dual lifestyle opportunities that can stand out on the shelves. With our Asian partners we are working on new seasonal events – Chupa Chups is always a guarantee to spark the fun and pep up the colour at any occasion.

On a design level we are creating new artwork to develop innovative products for kids and babies, such as toys and nursery items. Today’s millennial mummies have grown up with Chupa Chups, and we have really cute designs to develop sweet baby products with. Chupa Chups is also great to inspire craft toys, or recipe ideas to experiment in the kitchen.

Another category that we are actively exploring is the helmet category, as we are looking to replicate on an international scale the huge success we had with the motor helmets with the iconic wrapper design in Spain. Just imagine a street full of ‘lollipops on wheels’.

PERFETTI VAN MELLE CREATING ENJOYMENT!

Friday, June 3rd, 2016
The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers around the world for nearly 60 years. The brand’s diverse profile of more than 100 flavors and colorful marketing – much of which is focused on its distinctive flower logo designed by Salvador Dali – have helped make it a leading candy brand.

Perfetti Van Melle, the worldwide confectionary company that has owned the brand since 2006, believes in spreading the joy of Chupa Chups® through more than just the lollipops themselves. “We try to have everything we do speak about the brand, and tell stories around the brand in different ways,” says Christine Cool, licensing area manager for the Barcelona-based company. “Our products truly give a sense of enjoyment to people.”

Product licensing is one way the brand tells its story.
Chupa Chups® licensing originated in the late 1990s in Spain, when the brand was approached by Spanish and European stationery, apparel and eyeglass makers interested in extending the brand. This interest led it to establish a formal licensing division in 2000.

“Our company founder was a visionary who understood the value of licensing activity,” Licensing Area Manager Marta Ballesteros says. “The goal of our licensing division since the beginning was to extend the brand across a variety of sectors to create additional visibility and revenue.”

The Chupa Chups® lollipop was invented in 1958 and first trademarked in 1962. The brand has a presence in more than 150 countries and is the global market leader in Europe, Russia and Japan in the lollipop segment.

Making a Connection
Chupa Chups® today has dozens of active licenses. Lifestyle products bearing the brand include apparel, fashion accessories, personal care items, stationery and gift items. The brand has thousands of licensed product references available in hotspot retailers worldwide, including high-fashion retailers such as Zara and H&M.

Perfetti Van Melle expanded its licensing efforts beyond Chupa Chups® in 2010, when it started licensing its Airheads® candy brand in the United States. Last year, the company expanded licensing efforts to include its two most popular mint brands: Mentos®, which it licenses in Europe and the USA; and Frisk, the leading mint brand in Japan. All three brands have inspired lifestyle and gift lines available in their respective home markets.

“We see licensing as the perfect communication tool to refresh our brands and keep them constantly trending while also increasing their visibility,” Ballesteros says. “From a marketing perspective, licensing creates new touch points with our consumers and creates greater loyalty for the brand.”

Most licensing deals tend to have a three-year lifespan, though several of the brand’s apparel partners have been on board for more than five years. The brand’s longest-lived licensee, Coty, has produced Chupa Chups®-themed fragrances available in Europe for more than 10 years.

One of the company’s biggest strengths in licensing is its expertise in graphic design. “Our brand has a very clear identity, starting with the logo,” Cool says. “We have created more than 1,000 different graphics and images around the brand since we first started licensing. Our partners have told us that our wealth of new designs and ability to align with the latest fashion trends is what they appreciate most about our brand.”

Perfetti Van Melle’s brands also have unique aroma profiles, making them a natural for fragrances as well as air fresheners. “Our brands have a very clear identity and make an emotional link with customers,” she adds.

Keeping Cool
The initial Airheads® licensing effort gave Perfetti Van Melle its first experience in the food and beverage category, which today is a major focus area for the Group’s licensing division.

A licensed Airheads® ice cream, marketed by Unilever from 2010 to 2014, was so successful in the United States the company expanded the concept. Today, ice cream manufacturer Koldwave produces more than 10 SKUs of Airheads-branded ice cream available across the United States. A line of Airheads® freeze bars produced by JelSert will hit the U.S. market in 2017.

Perfetti Van Melle recently signed an agreement with Unilever to produce ice cream for the European market. A range of individually wrapped Chupa Chups® Calippo Shots ice creams with flavors including cola with lemon and sour cherry with banana will launch this summer.

The company plans to extend its efforts beyond ice cream and into other food and beverage products including baked goods, beverages and desserts, Ballesteros notes.

Staying Innovative
Although much of Perfetti Van Melle’s licensing efforts in the United States have centered on the Airheads® brand, it recently took a major step to introduce Chupa Chups® and Mentos® for licensing opportunities stateside.

The company last year reached a deal with IT’SUGAR, a specialty candy store with more than 90 retail locations in US hotspots, for a “shop-in-shop” concept. IT’SUGAR locations feature a “Chupa Chups® Corner” with candy as well as other licensed products including apparel, pillows and accessories.

The concept proved so successful that in June IT’SUGAR will launch an in-store concept for Airheads® in recognition of the brand’s 30th anniversary. “This is a concept that is really based around the enjoyment of candy,” Cool says.

Perfetti Van Melle continues to seek new ways to present Chupa Chups® and its other brands to customers. One of the company’s more unique licensing initiatives is a limited-edition Mentos® car, manufactured by French carmaker Citroën for the French market.

“We keep innovating all the time with all of our brands and believe in staying on top of development and making high-quality confectionery products,” Cool says. “Our company philosophy is based on continuous innovation, having high quality standards for our products and tapping into consumers’ desires.”

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

Thursday, May 19th, 2016
Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

The company has partnered with Beanstalk (booth G156), a global brand extension agency, to develop food and beverage extensions with Airheads® in the United States. Beanstalk helped to launch an assortment of Airheads® ice cream in in the U.S. in 2015 with Koldwave Foods. This year, Airheads® fans will be able to experience their favourite candy in new water-based frozen novelty products that capture all the flavours of Airheads®. Through a partnership with Jel Sert, also brokered by Beanstalk, Airheads® will launch shelf stable freezer bars in 2017. Perfetti is already exploring new exciting opportunities to take the intense and tangy Airheads® flavour to desserts, beverages and bakery products.

With their exuberant and colourful image, these brands are also perfect for lifestyle categories and they are represented by boutique agencies with a great understanding of the brands’ art DNA: Jewel Branding & Licensing represents Airheads®, while Lisa Marks Associates represents Mentos® and Chupa Chups®.

This 2016, the popular candy brand Airheads® celebrates its 30th anniversary with an Epic Birthday Bash, new launches and incredible surprises. In its new campaign, the brand celebrates the deliciously playful experience it offers to fans who want to spark fun into life’s everyday moments. This spring they will discover that 7-Eleven offers a real Airheads® Xtremes Slurpee®!

Furthermore, this June, the first ever Airheads® shop-in-shop will open in IT’Sugar, the country’s most loved candy hotspot. IT’Sugar and Airheads® will premiere an exclusive line of new apparel, squishy pillows, and fun candy-colored accessories along with candy in special and giant formats, in stores across the nation.

On the licensing front, new lifestyle projects will be revealed very soon, inspired by the striking fashion artwork which will be presented by Jewel Branding & Licensing (booth J101) and which will thrill tweens and retailers alike.

Chupa Chups® has been licensing its iconic logo, designed by Salvador Dalí, and its amazing artwork to an array of lifestyle collections across Europe and Asia for over fifteen years. Now Chupa Chups® takes this sweet success story to the North American market, represented by Lisa Marks Associates (booth H108), who also represents Perfetti’s most international brand: Mentos®.

Mentos® is a truly global brand which enjoys huge international brand awareness. Inspired by its unique heritage and fresh and fun characteristics, an art portfolio has been developed to roll out categories that reflect the cutting-edge interests of the Mentos® consumer to include apparel, personal care, electronics and sports, targeted to young adults across the US and the European market. The brand’s minty and fruity aroma profile and chewy texture can inspire amazing products.


For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J101 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com. Booth H108 at the Licensing Expo.

For food and beverage opportunities on Airheads® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G156 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

Chupa Chups® finalist of the Brand & Lifestyle Licensing Awards

Wednesday, March 16th, 2016
Perfetti van Melle is pleased to have Chupa Chups® among the finalists in the Property and Product categories of the inaugural Brand & Lifestyle Licensing Awards (B&LLAs), where the popular lollipop brand has been nominated for no less than three categories.

Chupa Chups® is nominated for Licensed FMCG Food or Beverage Brand 2016; Best Licensed Brand Food or Beverage Product or Range for the Animal Planet Multi-Pack Lollipops; and Best Licensed Brand Home or Garden Product or Range for 151 Products’ Chupa Chups® car air fresheners.

151 Products have grasped the essence of the Chupa Chups® brand perfectly and have developed an original car air freshener in the shape of the iconic Chupa Chups® daisy logo. The range is currently stocked in major UK retailers and offers a variety of the brand’s most popular flavours: Wild Watermelon, Dreamy Vanilla, Cola and Lemon Fizz, Coconut and Pineapple Delights, Raspberry and Vanilla Moments... delicious scents that have been key to the great success.

“It’s a true honor to be nominated for these awards by this prestigious and competent judging panel. It rewards our continuous endeavour to innovate with Chupa Chups® and the efforts of the teams that have created these products with passion and care.” says Christine Cool, Licensing Area Manager at Perfetti Van Melle.

Winners of all the B&LLAs categories will be unveiled at an event at The Dorchester Hotel on April 20th.

Perfetti van Melle Signs License Agreement with Unilever for Chupa Chups® Frozen Treats

Wednesday, March 2nd, 2016
Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups®. The products, including Chupa Chups® Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Launched in 1958, Chupa Chups® is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.

Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups®, says, “Chupa Chups® as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”

Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups® licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups®’ distinguishable brand equities and flavours into the ice cream category.”

BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PVM BLE BOOTH!

Tuesday, September 22nd, 2015
One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

The leading confectionery house, Perfetti Van Melle, always offers its consumers new ways to experience these brands’ long standing heritage and built-in brand awareness. They allow for massive opportunities in licensing, both for lifestyle oriented products as in the food and beverage aisles.
Indeed, in food and beverage extensions, the great-tasting flavours and colourful image of these popular brands can truly give a new edge to make products stand out on the crowded retail shelves. The Beanstalk has been appointed in exclusivity by Perfetti Van Melle to take Mentos®, Chups Chups® and Airheads® into selected food categories.

Jumbo brand Chupa Chups® has already signed up with a huge ice cream giant in the European market, who has been seduced by its flavour authenticity and has captured it in a new delicious ice cream. Full details about this exciting launch will be revealed during the BLE 2015.

“Among the novelties which we will present at BLE, we will offer the preview of our new fashion artwork. Don’t miss out on the Cheeky Chupa designs and the nostalgic artwork of Mentos®, for example, which are particularly suited for apparel or stationery launches. We also look forward to discussing with our partners how the sweet or fresh candy aromas can be transformed into big business opportunities on air or personal care products.“ says Christine Cool, Area Licensing manager of Perfetti Van Melle.

Furthermore, on the first day of the show, in the PVM booth (M10) at 12:00h, the company will announce this year’s best performing international licensee and agent.

On Wednesday 14th at 2:15pm, visitors are invited to assist at the panel on “Direct-to-retail featuring brands and retailers”, which is organized by SPLICE and the Licensing Academy and where Christine Cool will introduce the Chupa Chups® experience.

If you like surprises give yourself and your licensing business a treat and make sure to visit the Perfetti van Melle booth at M10. Big things are waiting there for you!

IT’SUGAR BRINGS SENSATIONAL SUCKERS TO THE STATES EN MASSE WITH LAUNCH OF CHUPA CHUPS SHOP-IN-SHOPS NATIONWIDE

Monday, June 22nd, 2015
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.


IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.

"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”

A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.

“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”

Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.

Opening event video: https://vimeo.com/131135430

http://www.itsugar.com



About IT’SUGAR:
Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as Panama, Venezuela, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar. For more information, please visit www.itsugar.com.
For more information on IT’SUGAR, or samples, please contact Lauren at Laurenh@foxgreenberg.com.

PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND FOOD & BEVERAGE OPPORTUNITIES

Tuesday, May 26th, 2015
The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities in licensing, both for lifestyle-oriented products as well as in the food and beverage aisles.

For each brand, an amazing style guide has been built around the popular logo and its characteristic iconography, which also includes designs with a nostalgic retro look that are perfect to take to fashion and accessories. The flavor and color equities of these brands are easily leverageable for innovative food and beverage, personal care and air fragrance products.

In the USA and Canada, Lisa Marks Associates will represent Mentos® for its first ever licensing program and will develop a broad array of lifestyle and personal care categories, whereas Jewel Branding & Licensing will represent Airheads® to build the brand lifestyle program.

In personal care and food-based brand extensions, the brands can really leverage their core assets of taste and flavor to give products a new edge to stand out on the crowded retail shelves.

Beanstalk has been appointed exclusively by Perfetti van Melle to take the Mentos®, Airheads® and Chupa Chups® brands into selected food categories.

After a successful launch of Popsicles® by Unilever, the frozen program has expanded this year. Koldwave Foods has launched a large assortment of frozen treats featuring Airheads® candy flavors, which allows for enjoyment of the beloved treat in an innovative way. The product line offers eight distinctive Airheads® flavors and has a clear connection to the original candy bars. The ice cream incorporates ribbons of real Airheads® flavored taffy, creating never-before-seen combination. Retail partners across the USA are embracing the brand and next year’s novelties are already in development while further food-based agreements are under negotiation. “The flavors and assets of our brands are perfect to add fun and value to classic products. Creative licensed products are guaranteed to appeal to the consumers who already like and trust our brands.“ says Christine Cool, Area Licensing Manager of Perfetti van Melle.

For lifestyle opportunities on Airheads® please contact Samira Ali at Jewel Branding & Licensing: Samira@jewelbranding.com. Booth J24 at the Licensing Expo.

For lifestyle opportunities on Mentos® please contact Lisa Marks at Lisa Marks Associates: lmarks@lma-inc.com . Booth H43 at the Licensing Expo.

For food and beverage opportunities on Airheads®, Mentos® and Chupa Chups® contact Lauren Montemaro at Beanstalk: lauren.montemaro@beanstalk.com. Booth G89 at the Licensing Expo.

For more information please visit: www.pvmlicensing.com

THE ULTIMATE 3 IN 1 FLAVOUR PALETTE: MENTOS® & CHUPA CHUPS® for PANTONE® COLORWEAR

Monday, March 2nd, 2015
Perfetti Van Melle, the third largest confectionary Group in the world, and Pantone Colorwear, the home of the colour, have teamed up to mix ‘n match their iconic brands to create an amazing international outwear collection with two of the most renowned confectionary brands of the international scene: Mentos® and Chupa Chups®!


Oozing with colour and style, Mentos® has made its debut in the licensing business through the fashion door with a trendy collection that has a modern and ironic effect.
Pantone Colorwear has dismantled and zoomed the famous logo in and played with the characteristic colors of the fresh brand to fuse them within the iconic Pantone chip.


The Chupa Chups®’ capsule collection combines the flower shaped logo designed by Salvador Dalí with popular flavors of the most well-known lollipop in the world, transforming them into a sweet color palette: Strawberry Cream, Vibrant Orange, Lemon and Green Apple.


This high quality collection focuses on basic items such as regular t -shirts, street sweatshirts with and without hood but with made-in-Italy quality with an innovative material. On the outside the viscose cotton gives a fresh twist, while inside the treated merino felt gives a soft and warm touch. The print is particularly accurate, made to last and grow old together with the t-shirt.


Last January, Pantone Colorwear launched this sweet and fresh co-branding with Chupa Chups® and Mentos® during the 87th edition of Pitti Immagine Uomo.


The new fashion collection will be hitting premium retail shelves worldwide in September 2015, for all young adults who are unconditional fans of the three brands.

Chupa Chups gets more fashion than ever with H&M!

Tuesday, February 10th, 2015
The world’s sweetest brand now also has apparel and fashion accessories for girls available at one of the hottest fashion retailers: H&M.

Look out for a trendy top for girls, decorated with the iconic Chupa Chups logo and a cute and sweet neckless in your nearest store, or order it from home by visiting H&M’s online store!

This is just a taste of new exciting items that will hit the shop very soon!
Don’t lose out on this opportunity to put colour to your days!

Chupa Chups sweet touch in Italy

Thursday, December 18th, 2014
Chupa Chups®, the world’s most famous lollipop, recently signed a raft of new licenses for Italy.
The new Chupa Chups® signings include: Sicem International SrL, the brand key partner to develop trendy street wear in the country; Paglieri Sell System, a leading Italian personal care company; and Accademia, a company specialized in back to school and gifting products.

Sicem International, the famous Italian fast fashion retailer, is developing a new fashion collection that will be hitting retail shelves next SS2015. After the recent success with more than 30 different models of funny and trendy t-shirts, the company is developing a new apparel collection for teens and kids, both male and female.

Accademia is working on a sweet fashion range of gifting and back to school products that will be launched next spring summer 2015.
From note books and pencil cases to fashion bags, wallets, watches or small accessories… a complete colourful collection that will make “Life Less Serious” for Italian teenagers.

Paglieri Sell System and Chupa Chups® delight us with candy for your lips, a range of 6 different colorful and tasty lip balms, created from the true essence and aroma of the Chupa Chups® flavors to make young girls’ lips trendy and appetizing. The range is already on the shelves of many specialized retailers, drugstores, perfumeries or department stores all over Italy. For more information surf in: www.chupachupsbeauty.it

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager says: “we are excited to have new partners on board for the Italian market that have understood perfectly the spirit and philosophy of the brand and are creating original and high quality products. We are convinced that these projects will be a huge success all over the country”.

Chupa Chups® new products will be a must next 2015. All the fans need to do is choose their favorite flavour and collect them all!

THE SWEET’N FRESH LICENSING PROGRAMS OF PERFETTI VAN MELLE

Wednesday, October 15th, 2014
After successfully introducing its brands CHUPA CHUPS® and AIRHEADS® in the licensing arena, Perfetti Van Melle is now preparing a dynamic licensing program with two of its other confectionery classics: MENTOS®, its most international brand, and FRISK®, Japan’s leading mint brand.

The third largest confectionery Group in the world will leverage these brands’ unique heritage and strong emotional connection with their fans to extend the brand to lifestyle categories.

As is already the case with Chupa Chups®, what will make these Perfetti Van Melle brands really stand out from the licensed brand crowd is their fantastic collection of artwork, which is enlarged every year with new designs in line with the hottest trends of the moment. Each in their own characteristic style: fresh, colourful and premium designs, some even with a nostalgic retro look and all with a fashionable and trendy twist. Visitors to the Brand Licensing Europe show will be able to see a preview of the designs that will be launched in 2015.

Christine Cool, Perfetti Van Melle Licensing Area Manager says: “At the Licensing Division we are very excited to bring four of the most exciting brands of our group together to the BLE show. It’s the perfect platform to show the industry the personality and potential of these brands, which are all very unique. We are particularly proud of the artwork that has been created to take these brands to new categories, which will no doubt create an impact in the market. BLE visitors are welcome to have a peek at our designs in our booth or to get a free treat from our candy brands.”


CHUPA CHUPS
The international licensing program of Chupa Chups® counts over 60 licensees worldwide who develop 2,5 million licensed products in over 50 countries in fashion and lifestyle categories such as apparel, personal care, gifting, home or stationery.
The Chupa Chups® licensing program is further expanding into new territories: this year 3 new licensing agents have been appointed: PS Not just Another Agency for Benelux, Biplano for Spain and Eurolizenzen for Gas.
Furthermore, Chupa Chups® has secured a raft of new deals across a range of categories: personal care worldwide with Aspire Brands (Lip Smacker), gadgets in the UK with Paladone, lip balms in Italy with Paglieri System, still in Italy stationery with Accademia, among other deals that will be announced shortly.

The co-branding project with Betty Boop™ (King Features Syndicate), one of the cheekiest and iconic animated character properties in the world, keeps going full speed ahead. In view of the initial success in several European countries, both groups have decided to extend this cute collaboration also to Japan and the UK. The first apparel, stationery, accessories, phone covers and personal care products will be on the shelves next spring summer 2015.

But there is more! For the first time in its licensing history, Chupa Chups® is also studying partnerships with global players in the food and beverage industries where a huge potential is seen in many categories such as flavoured water, ice-cream and juices, to name a few.


MENTOS
Mentos® is one of the biggest candy brands in the world, currently sold in more than 130 countries, where it enjoys a huge brand awareness. The brand ranks number 1 in the global mint category and 3 in the combined candy and chewing gum! Perfetti Van Melle will leverage this brand’s unique heritage and strong emotional connection with candy lovers to develop a fresh lifestyle licensing program in several categories. Mentos® is perfect to develop original concepts that transmit freshness and fresh ideas as well as fantastic flavours on categories such as apparel, personal care, accessories, electronics, stationery & publishing, gifting, games, or sports.
The Mentos® program will focus on young adults, both boys and girls, and it will be developed across the European market and in the US as of 2015.
For the development of the Mentos® strategy, original fresh and retro artworks have been developed in fresh blue tones and delicate pastel shades to support the programme and select the right partners to represent the brand.


AIRHEADS
In the United States, Perfetti Van Melle is running a successful licensing program with Airheads®, the popular and colourful chewy bars and belts found in candy aisles throughout America. The Airheads® Popsicle by Unilever is one of the best-selling SKU’s across all frozen novelties in major grocery chains.
The awesome taste of the Airheads® bars will now also be taken to a new variety of ice cream flavours and frozen novelty products with Spring Creek Holdings of Koldwave Foods, a true market leader in this category in the US. They are currently developing a range of products with Airheads® flavours and textures which will create an exceptional “buzz” in the market in 2015.
This year the brand has also created a new style guide in line with its up-aged “Airheads® Moments” positioning, which celebrates the positive outcome of airhead moments. The quirky illustrations around the “Airheads® Moments” matter combined with vintage designs inspired by the eighties will definitely appeal to US millennials who adore Airheads® as a pop culture icon. The Beanstalk agency will offer these new assets to drive the expansion into several lifestyle categories such as apparel, cosmetics, stationery and fashion accessories.


FRISK
Every Japanese knows the famous Frisk® power mints. Frisk® is Japan’s leading mint brand and was elected “Best Food Product of the Year” in the country. They are small and discreet, but hi-quality power mints, very refreshing and cool to be seen with. Just like the new Frisk® style guide, created by an Italian fashion design agency, which offers a style interpretation with this iconic brand that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman.
As a first step of the program Frisk® will develop some premium co-branded projects, to later spread the sharp and fresh philosophy to key categories such as personal care, apparel and accessories.


The licensing future has a sweet and fresh outlook!

CHUPA CHUPS INKS INTERNATIONAL DEAL WITH H&M FOR APPAREL AND ACCESSORIES

Tuesday, July 15th, 2014
H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.

CHUPA CHUPS® TO BE REPRESENTED BY BIPLANO IN IBERIA

Thursday, June 5th, 2014
Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.

“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.

Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign”.





About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.


On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVM Licensing Division: marta.ballesteros@es.pvmgrp.com

Perfetti Van Melle has climbed up positions in the ranking of the “Top 150 Global Licensors”

Thursday, May 29th, 2014
Perfetti Van Melle’s popular candy brands Chupa Chups® and Airheads® continue with a healthy growth of their licensing programs as evidenced by the License! Global Magazine, one of the most respected publication of the licensing industry.

Perfetti Van Melle is climbing positions year after year and it’s now in the 130 position, being one of the few confectionery names included in the ranking.

The “Top 150 Global Licensors” report provides the most comprehensive guide to the world’s largest licensors, which represent $251.8 billion in retail sales of licensed merchandise worldwide.

To know more about the report, go to the link below:

http://images2.advanstar.com/PixelMags/license-global/digitaledition/05-2014.html#148

CHUPA CHUPS ANNOUNCE NEW STATIONERY PARTNER FOR SPAIN

Wednesday, April 2nd, 2014
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.
Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.
The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”


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About Perfetti Van Melle Group:

Perfetti Van Melle, the third largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide.
Several of its brands such as Mentos®, Aiheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents.
In addition to these global brands, Perfetti Van Melle, offers a wide range of products the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the Group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands: Chupa Chups® and Airheads® and fresh lifestyle licensing programs are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please contact Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division (marta.ballesteros@es.pvmgrp.com) or visit: http://www.perfettivanmelle.com / www.chupachupsuniverse.com

About Dohe:

Dohe, S.A. is a Spanish company dedicated to the manufacturing and distribution of office material and stationery.
Dohe is specialized in filing, school products, diaries and a wide range of office consumables.
Since it began operating in 1988, Dohe, S.A. has become a market leader, manufacturing its products with the most advanced technology and guaranteeing the highest quality.
The items included in his catalogue cover the most diverse needs of his clients:
- School supplies: A wide variety of products with the most up-to-date ranges and licenses.
- Office supplies: Every item for all filing requirements.
- MTL: Product line which includes all office consumables and supplies.
- PKA: An extensive range of packaging and mailing items.
- Diaries: Market leaders in diaries, with the largest range and the highest quality.
- D’Art: Writing items for the office.
- Vesta: A wide range of notebooks.
Dohe S.A. Committed to quality.
For further information, please contact Ismael García, Marketing Manager ismaelgarcia@dohe.es or visit: www.dohe.es

Chupa Chups and Lip Smacker to give authentic sweet taste and colour to all trendy lips around the world!

Thursday, March 27th, 2014
Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.

Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world!

Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.”

Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment”

The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.

The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!

Perfetti Van Melle Appoints Beanstalk to Extend its Chupa Chups® Brand in Greater China

Friday, March 21st, 2014
Perfetti Van Melle Grows its Relationship with Beanstalk

Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®. Beanstalk will leverage Chupa Chups®’ unique heritage and strong emotional connection with sweets lovers to extend the brand to lifestyle categories, including apparel, personal care, video games, apps, sporting goods, home textiles, stationery, gifts, pet accessories, among others. The programme will target teens, tweens and the young at heart.

Josephine Law, Managing Director Beanstalk Asia, says, “Chupa Chups®’ strong brand personality is widely admired as a result of its iconic, colourful imagery and unique flavour profiles. The brand has universal appeal, lending itself well to extensions outside of the core confectionery area. We are excited to begin working with such a beloved and iconic brand, and to continue expanding its reach with innovative and fun products.”

Marta Ballesteros, Senior Brand Manager Licensing at Chupa Chups®, comments, “Chupa Chups® is a truly international brand as a result of its global awareness and emotional link to a diverse group of consumers. Over the years, we have successfully extended our core brand values into exciting product categories for our fans. We are thrilled to be expanding our licensing programme into another important market. Beanstalk has over 20 years of experience helping iconic brands extend their reach global footprint, making them an ideal partner to help us properly execute a strategic licensing programme in Greater China.”

Beanstalk is already a partner of Perfetti Van Melle in the United States, where it has represented its Airheads brand since 2009.



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About Chupa Chups:
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.

Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!

For further information, please visit: www.chupachupsuniverse.com


About Perfetti Van Melle:
Perfetti Van Melle, the third largest confectionary group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.

Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups® and Airheads®. Fresh lifestyle licensing programmes are also soon to be launched with two other confectionery classics: Mentos® and Frisk®.

For further information, please visit: http://www.perfettivanmelle.com

About Beanstalk:
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world.
For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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CHUPA CHUPS® TO BE REPRESENTED BY INFINISS IN THE SOUTH KOREAN MARKET

Friday, March 21st, 2014
Chupa Chups has selected Infiniss co ltd, a leading licensing agency in the Korean market, as an exclusive partner to represent the brand for licensing opportunities in the country.

Infiniss, which is already the licensing partner of other well-known companies/brands, will be responsible to expand the licensing program in Korea, developing the loved and renowned Italian confectionary brand Chupa Chups® as a total lifestyle concept targeted primarily at teenagers.

Chupa Chups® was launched in Spain back in 1958 but at present the brand belongs to the Italian confectionery group Perfetti Van Melle, which ranks third in the global sugar confectionary market.
Chupa Chups has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop, was designed by the artist Salvador Dalí himself in the late sixties.
Today, Chupa Chups® is the most popular and consumed lollipop in the world: one out of four lollipops sold worldwide is a Chupa Chups®. Every year billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries.

Over the years, the brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing program which is rapidly expanding into its key markets such as Korea, where the brand has been present already for a few years.

A joint strategy has been designed to build a new programme over the next three years in which Infiniss will manage licensees across a wide range of lifestyle categories such as apparel, cosmetics, fashion accessories, digital games, small electronics, stationery and toys, among others. Strategic co-branding collaborations, promotional licensing opportunities and event licensing opportunities will also be pursued.

Marta Ballesteros, Senior Brand Manager at Chupa Chups® says: